Episode #8
What We've Learned So Far :) - EP #008
Aug 5, 202638 min
So many great lessons have been learned, and here are the biggest ones. 6 episodes in, a million to go. Thanks for tuning in!
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business
Hosted by Brian Wilkerson · business · EN-US · 8 episodes
Talking to people who know stuff about things!
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Signup to Generate a PitchCasual Consulting with Brian Wilkerson is a business podcast hosted by Brian Wilkerson, with 8 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Brian Wilkerson hosts Casual Consulting with Brian Wilkerson, a business show with 8 episodes published.
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Episode #8
So many great lessons have been learned, and here are the biggest ones. 6 episodes in, a million to go. Thanks for tuning in!
Episode #7
This week I sat down with a friend and role model of mine, Joani Baird. Owner of Ori Wines, mom, corporate baller, and the founder of Running for the High of It, a mental health focused run club here in Boise (the most awesome run club in the history of the universe btw). We got to talk about the deeper meaning of Running for the High of It, mental health, the launch of her wine label Ori Wines (OUT NOW!), lessons Joani has learned in the corporate world, and so much more You rock Joani, thank you so much for your time :) Connect with Joani: Running for the High of It — Thursdays, 6:30pm, Wild Child/Push & Pour/The Still Ori Wines — oriwines.com 00:00 – Intro & getting to know Joani 00:36 – The origin story of Running for the High of It 03:08 – Growth, proud moments, and impact of the run club 07:37 – Mental health stats and why rates are climbing 11:05 – Social media, comparison culture, and mental health 12:00 – Breaking down expert-backed self-care tips 16:17 – Parenting in the social media age & raising her daughter 20:05 – Joani's personal mental health routines & staying balanced with a packed schedule 23:27 – Her experience in therapy and finding the right fit 27:48 – Her corporate career path in food/CPG sales 38:58 – Ori Wines — the origin, her brother's story, and what's next 47:48 – Where to find Joani, Run Club, and Ori Wines
Episode #6
Stu Block is a CPA and environmental accountant who founded Sustas LLC, an ESG and sustainability consulting firm based in Boise, Idaho. He built the firm from scratch after leaving Ernst & Young, landed clients including Amazon, and grew and sold the company in just a few short years. He is currently the Energy and GHG Inventory Leader at GE Vernova, and is launching a new business on the side as well: Warm Springs Financial Group — with the tagline "Finally, a CPA who knows your name in July." Stu, you're a gangster. Thanks for the great stories and advice. 0:00 — Intro & Stu's background: CPA, environmental accounting, Ernst & Young 10:00 — Building an independent consulting firm: "You are the product" 23:00 — Origin story: solar panels on a frat house roof and how it led to entrepreneurship 26:00 — Networking strategy, maintaining relationships, and why phone calls still win 35:00 — Working inside big companies: small wins, communication styles, and ego at the door 41:00 — Pricing yourself, rate negotiation, and scaling the solo practice 46:00 — Sales mindset: confidence vs. desperation and why "sell" isn't a dirty word 51:00 — Finding a co-founder, building the partnership, and what happened at the exit 59:00 — What's next: Warm Springs Financial Group and "the CPA who knows your name in July"
Episode #5
Cooper Marsh is the Co-Owner of Lab MGMT — a boutique sports agency managing elite CrossFit athletes, flag football players, golfers, and more. Cooper got his start under mentor Jason St. Clair while teaching 8th grade math in Providence, Rhode Island, and has since built Lab MGMT into one of the most connected agencies in functional fitness. In this episode we get into how he and Daniel Robbins merged their rival agencies, what it's actually like to negotiate brand deals for athletes, why he thinks flag football is about to be the next big thing in sports, the FIFA World Cup, how he talked his way into Oxford University, and more. Timestamps: 0:00 — Intro + What is Lab Management? 1:46 — How Cooper got into sports agency (Jason St. Clair, X Endurance, teaching) 4:06 — Merging with Daniel Robbins and moving to Boise 5:46 — How Cooper and Daniel split responsibilities 7:29 — Handling conflict as business partners 9:58 — Prioritization and the Uncalendar system 12:55 — Why they exited skateboarding + flag football's explosive growth 18:20 — Working in baseball: what brands actually want from athletes 23:11 — The art of negotiating brand deals 25:12 — Home run partnerships: Adidas, Tier, RAD, Gym Reapers 27:00 — World Cup flyover moment + why soccer is a religion 33:16 — The Oxford story: backdoor entry, lacrosse, and varsity ski trips 40:54 — What the Oxford tutorial system actually taught him 42:29 — Why competition is central to his identity 44:40 — 4th of July spike ball + competitive indoor soccer 46:44 — Cooper's training routine (hybrid CrossFit / bodybuilding / running) 51:14 — CrossFit's current state + Hyrox's rise 54:49 — ATHEX: the bridge between Hyrox and CrossFit 57:12 — Optimism for the future of fitness + what's next for Lab MGMT Follow Cooper: Instagram: @coopermarsh / @labmgmt
Episode #4
Tom Posen is a professor of music, producer, DJ, and the founder of Under the Trees, a pop-up EDM event brand in Boise, ID. He also helps run Space Banana, teaches EDM production at the College of Idaho, and is developing two music projects of his own. We cover what it takes to build an event brand from scratch, and the many lessons that Tom learned along the way as he built up Under the Trees. Follow Under the Trees: @underthetrees.boise Follow Dr. Tom: @dr.tom.music 0:00 — What is Under the Trees? 3:48 — The penitentiary event and first park parties 6:50 — Building UTT from zero with no gear, no contacts, no permits 17:46 — Space Banana, afters culture, and the Boise club scene 24:46 — Headlining the penitentiary and the $0 profit reality 33:34 — From Beethoven to EDM: Dr. Tom's music projects 44:00 — Teaching EDM production and social media at the College of Idaho
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