
Flag’s on Fire
Flag Football Is Exploding — USA Football CEO Scott Hallenbeck on the Road to LA28/Ep. 26
Flag football is headed to the Olympic Games — but what does it actually take to build Team USA for LA28? On this episode of Flags on Fire , Jason sits down with Scott Hallenbeck, CEO of USA Football , for an inside look at one of the fastest-growing sports movements in the world. Scott discusses the remarkable rise of flag football, the explosive growth of the girls’ and women’s game, how USA Football is building a true athlete-development pathway, and the work underway to identify and develop the players who could ultimately represent the United States in Los Angeles in 2028. We also dive into: How flag football made its way into the Olympics How Team USA is identifying the country's best talent Why winning Olympic gold is the ultimate objective Why Scott describes flag football's growth as “rocket fuel” The incredible expansion of girls’ and women’s flag football ️ The NFL's role in growing flag football in the U.S. and internationally Why flag and tackle football can grow together rather than compete against one another How Olympic inclusion is accelerating flag football around the world From youth leagues to high school and college programs to the Olympic stage, the football landscape is changing incredibly fast. If you want to understand where flag football is going next and how Team USA is preparing for LA28 , this is an episode you don't want to miss. #FlagsOnFire #FlagFootball #USAFootball #TeamUSA #LA28 #Olympics #OlympicFlagFootball #GirlsFlagFootball #WomensFlagFootball #Football

