Media Roundtable with Dan Granger

The Media Roundtable is the weekly show for the marketers, creators, and leaders shaping podcast and creator media. It is where the people deciding where brand budgets go sit across from the creators those budgets back, and work out what actually moves business. Think of it as an open lab: the sharpest minds in podcasting, creator media, and advertising break down the forces reshaping the industry and rebuild them in real time. For 5+ years, Oxford Road’s Dan Granger has put executives, creators, and industry leaders at the same table on the questions that matter: AI in advertising, the economics of independent podcasting, creator video, brand safety, measurement standards, and where the money is really going. No hype. No vanity metrics. Just the honest conversation the industry runs on. Influence Responsibly.

Media Roundtable with Dan Granger is a business podcast hosted by PodcastOne, with 8 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

PodcastOne hosts Media Roundtable with Dan Granger, a business show with 8 episodes published.

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  Media Roundtable with Dan Granger

  Spotify’s Skip Button and AMP's Future w/ Glenn Rubenstein (Adopter Media)

  Aug 11, 20261h 10m

  Today’s edition of The Influencer is brought to you by– [SKIP] As you’ve undoubtedly heard, Spotify is testing a “skip ahead” feature that will let some users bypass ads. Will it help or hurt marketers? Find out on this week’s episode of The Media Roundtable .  Dan Granger (CEO & Founder, Oxford Road ) and Giles Martin (EVP, Strategy, Oxford Road ) welcome podcast industry veteran Glenn Rubenstein (CEO & Founder, ADOPTER Media ) to give his view on not only Spotify’s button-pushing decision, but also the AMP Accords. Let’s dive in. “ Spotify is making an editorial decision on podcasters' content to label anything that's promotional as an advertisement. Therefore, they're saying: ‘This is worthy of being skipped. Here's a button.’ And I think that's fundamentally wrong.” – Glenn Rubenstein (Founder & CEO, ADOPTER Media )

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  Media Roundtable with Dan Granger

  Depth Over Breadth: Building Lasting Creator Partnerships with Bekah Schannuth (LSKR)

  Aug 4, 202632 min

  Creators can be either a long-term asset or a short-term detriment to your campaign. That is why it is so important for brands to focus on finding the right fit, not just the name with the biggest following. To find out how to build the right kind of creator relationships, you need this week’s Media Roundtable . Straight from this year’s Cannes Festival, Dan Granger (CEO & Founder, Oxford Road ) joins Bekah Schannuth (Director, Operations, LSKR ) to discuss trust, values, and how to handle a crisis. Let’s dive in. “ If you're trying to build a brand off somebody whose job is to wave their arms, get your attention, and run away… you're not going deep, and there is a direct correlation between the ROI you're gonna see.” – Dan Granger (CEO & Founder, Oxford Road )

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  Media Roundtable with Dan Granger

  AMP Accords Go Live: Bryan Barletta Breaks Down All the Reveals

  Jul 22, 20261h 24m

  A few months ago, we revealed Oxford Road’s role in creating the Alliance for Measurement in Podcasting, or AMP . It was launched by a top-secret group of podcasting leaders who’ve spent the last year working together on new measurement standards that could help our industry evolve. This week, we’re finally unveiling the full result of all that hard work. The AMP task force focused on three big questions: What’s a podcast? What’s an impression? Did the ad work?   If you’re looking for the answers, turn to this week’s Media Roundtable, hosted by Dan Granger (CEO & Founder, Oxford Road ). He’s joined by expert guests Giles Martin (EVP, Strategy, Oxford Road ) and Bryan Barletta (Partner, Sounds Profitable ). Together, they talk through AMP’s findings and discuss the most important question of all: What comes next? “ This is key to the whole AMP story: Any standard is better than no standard, even if it's not exactly the standard that you want. You want to have something that is clear and consistent.” - Dan Granger (CEO & Founder, Oxford Road )

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  Media Roundtable with Dan Granger

  Handle With Care: The Anxious Achiever on How Brands Can Approach Tough Topics

  Jul 8, 202657 min

  Everyone experiences anxiety on some level, so why do creators and brands steer clear of the topic? Morra Aarons-Mele , a.k.a. “The Anxious Achiever,” is here to explain why addressing tough topics can be a win for audiences, creators, and a marketer’s bottom line. This week on The Media Roundtable, Daniel Granger (CEO & Founder, Oxford Road) welcomes Aarons-Mele , host of The Anxious Achiever podcast, as well as an author, Harvard professor, presidential campaign strategist, and totally-not-anxious person. Together, they examine the challenges of building a business around an identity, and discuss why brands should align with creators who are brave enough to talk about difficult topics  “Don't start a podcast to become rich. But if you have a specific thing that you want to chew over and [want to] get access to people, do it. I can't normally call up the Surgeon General and be like, ‘Hey, you want to talk about loneliness?’ But with a podcast, I can.” - Morra Aarons-Mele (Founder, MHL Partners; Host, The Anxious Achiever )

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  Media Roundtable with Dan Granger

  Are Downloads Dead? Steve Goldstein On the Future of Measurement

  Jun 23, 20261h 6m

  For years, marketers have used downloads to help determine their podcast spend. But now that podcasts exist in so many different formats and spaces—from long-form Netflix videos to short-form YouTube Shorts clips to live shows—it’s harder than ever to determine audience size. With so many platforms in play, how can creators know exactly what they’re selling? More importantly, how can buyers know what they’re getting? This week, Dan Granger (CEO & Founder, Oxford Road ) hosts Steve Goldstein (Founder & CEO, Amplifi Media ; Adjunct Professor, NYU )on Media Roundtable to talk about how $1-2B in additional growth can be unlocked if we ditch downloads and create a new universal and consistent metric.  Want the DL on downloads? Join Dan and Steve as they debate new methods of measurement and discuss what buyers need to be paying attention to as podcasting moves into its next phase. “The money is going to flow to where the audience is. We have the audience. We have great shows…If we can verify the audience and present it in a unified sort of way, that's where we need to be.”  - Steve Goldstein (Founder & CEO, Amplifi Media ; Adjunct Professor, NYU )

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