
Episode #75
The Coupon Cult: How Extreme Couponing Broke Grocery Economics, Funded a Shadow Economy, and Made One Woman the Most Feared Person in Retail History
Before we watched startups burn through VC money trying to disrupt retail, the retail industry was already being quietly bled dry from the inside — by housewives with binders. This week, we trace how manufacturer coupons evolved from a Depression-era goodwill gesture into a multi-billion-dollar fraud ecosystem, how TLC's 'Extreme Couponing' accidentally taught millions of people to game a system that was never designed to be gamed, and how one Ohio woman's coupon operation got so sophisticated that Procter & Gamble had to restructure its entire promotions strategy to stop her. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

