
Living on the Edge
Episode 21: California Love: Superbowl LVI and the Fan Experience
<p>Inside LIving on the Edge episode 21, Jason and Dan profile the use of immersive experiences at Superbowl LVI. From NFL’s partnership with Snapchat, Kia’s Robodog AR app, Coinbase QR code and the LA’s Coliseum tribute, augmented reality and contactless retail lead marketing strategies towards fan and consumer experience.</p><p>Links:</p>NFL opens Snapchat playbook for Super Bowl Sunday — NFL and Snapchat are looking to boost engagement during an event that is not only the biggest TV show of the year but also one that is increasingly tied to mobile devices. When it comes to sports...

