
Episode #5
Rohit Bhargava: What Current Product Should We Kill?
<p>Rohit Bhargava, three-time Wall Street Journal bestselling author of ten books and founder of the Non-Obvious Company, on why seeing what others miss is a learnable habit, not a talent.</p><p>Before the bestseller lists and keynotes in 32 countries, Rohit spent 15 years leading marketing strategy at Ogilvy and Leo Burnett. In this episode he breaks down the SIFT method behind his upcoming CRC keynote, explains why he killed a trend report that was still working after ten straight editions, and gets honest about the part of the journey that didn't go to plan.</p><p>The confession: At...






