LEADERS IN B2B MARKETING

LEADERS IN B2B MARKETING brings you peer-level insights into how senior marketing leaders make high-stakes calls under real commercial pressure. We speak to VPs of Marketing, CMOs, and other B2B marketing leaders who share what actually happens behind the scenes: defending marketing spend as growth pressure gives way to profitability, deciding where AI actually earns its place beyond the pilot, and holding a clear position in a market where every competitor sounds the same. If you lead B2B marketing at a growing company and want perspectives you can put to work immediately, this show is for you.

LEADERS IN B2B MARKETING is a general podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts LEADERS IN B2B MARKETING, a general show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #8

  Ep. 8 - Leverage B2B Community Development to Reach Thought Leadership With Your Core Customers - with Rob Gonzalez

  Aug 12, 202641 minS1

  <p>A few years into scaling one B2B software company, its cold outreach had become exactly the kind of generic, forgettable email everyone else in the industry was sending. Close rates cratered. Once the team rebuilt outreach around actually being useful to prospects, win rates climbed higher than they'd ever been.<br/><br/>In today's episode of LEADERS IN B2B MARKETING, host Sammy Gebele sits down with Rob Gonzalez, Co-Founder of Salsify.<br/><br/>You'll learn:<br/><br/>1. How Salsify started building its digital DNA, and Rob's major responsibilities as CMO<br/>2. The crucial role of the right...

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  Episode #7

  Ep. 7 - The Courage to Be Different: Why You Need More Creativity in Your Data-Driven Marketing Strategy - with Joerg Klueckmann

  Aug 11, 202638 minS1

  <p>Has data-driven marketing killed creativity?<br/><br/>In this episode of LEADERS IN B2B MARKETING, host Sammy Gebele sits down with Joerg Klueckmann, Marketing Executive, B2B Software, to talk about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and more. <br/><br/>You'll learn:<br/><br/>1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing<br/>2. How to ensure ROI on your marketing investments while leaving room for experimenting<br/>3. How Joerg allocates marketing budget to differentiating initiatives<...

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  LEADERS IN B2B MARKETING

  Ep. 6 - How Recharge's Head of Demand Generation Successfully Drives Pipeline - with Rodolfo Yiu

  Aug 10, 202649 minS0

  <p>To win over some of Recharge's biggest prospects, Rodolfo Yiu's team bought their products, tried them, and sent back an honest review. No pitch attached.<br/><br/>In this episode of LEADERS IN B2B MARKETING, host Sammy Gebele sits down with Rodolfo Yiu, Demand Generation & Growth Marketing Leader, to unpack how he and his team kept Recharge's pipeline healthy and full.<br/><br/>You'll learn:<br/><br/>1. How Rodolfo drives demand at the top, middle, and bottom of the funnel<br/>2. How Recharge distributes its demand gen investment in paid search as a market leader<br/>3. Why Rodolfo...

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  Episode #5

  Ep. 5 - How to Influence Your Whole Sales Pipeline with Marketing - with Carrie Kelly

  Aug 9, 20261h 5mS1

  <p>For cybersecurity buyers, analyst firms like Gartner and Forrester function as influencers. For a CISO, picking the wrong vendor isn't just a bad decision, it can cost them their career.<br/><br/>In this episode of LEADERS IN B2B MARKETING, host Sammy Gebele sits down with Carrie Kelly, Marketing Executive, B2B Tech & Cybersecurity. <br/><br/>You'll learn:<br/><br/>1. How to influence the sales pipeline with marketing<br/>2. Which metrics you should track to measure the impact of your marketing strategy<br/>3. Which content pillars work best for your sales pipeline, and tips for creating them<br/>4. T...

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  Episode #4

  Ep. 4 - From Small Startup to Global Scale-Up: The Keys to Growth Through Marketing - with Johanna Fagerstedt

  Aug 8, 20261h 8mS1

  <p>Most companies treat a closed deal as the finish line. One team treated it as three deliberate touchpoints, a win announcement, a go-live announcement, and a customer success story, each one built to turn a new customer into an advocate.<br/><br/>How does a company leverage marketing to build successful communities and drive growth? In this episode of LEADERS IN B2B MARKETING, host Sammy Gebele sits down with Johanna Fagerstedt, B2B SaaS, AI & Revenue Marketing Leader and Top 50 Women in SaaS honoree, to find out how she did it at Quinyx.<br/><br/>You'll learn:<br/><...

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