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このポッドキャストは、消費者行動論の研究者・さとる先生と新規事業開発を本業とする・ひろが、研究者と実務家の立場から「人はなぜそう動くのか」を紐解いていく番組です。 ＜出演＞ さとる先生：早稲田大学ビジネススクール 教授 澁谷 覚 ひろ：株式会社ユウレカベース 代表 織田 裕聡（早稲田大学ビジネススクール 澁谷ゼミ 修了生） ＜更新＞ 原則、毎週水曜日正午
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Booking probability
36%
Guest openness
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Sign up to generate a grounded pitch for 人の癖を科学する ヒトくせラジオ.
Signup to Generate a Pitch人の癖を科学する ヒトくせラジオ is a general podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Unknown Host hosts 人の癖を科学する ヒトくせラジオ, a general show with 0 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
人の癖を科学する ヒトくせラジオ
<p>「楽しかったはずなのに…」——TikTokやXをスクロールして時間が溶けたあとの、あの虚無感の正体とは？</p><p>消費者行動論の研究者・さとる先生と新規事業開発を本業とする・ひろが、SNSと幸せの関係を紐解きます。</p><p>快感と充足感の違い、セリグマンの幸福の3層、そして「仕事終わりのスクロールはサボりではなく回復作業」という意外な話まで。さらに、「使われること」と「満足してもらうこと」は別だという、アプリ時代の事業設計に刺さる問いも。</p>
人の癖を科学する ヒトくせラジオ
<p>「10万円あったら、旅行と家電、どっちに使う？」——きっとみんな、なんとなく“体験”の方が幸せだと知っている。なのに、さとる先生の答えは「家電」。この矛盾こそ面白い。</p><p>消費者行動論の研究者・さとる先生と新規事業開発を本業とする・ひろが、モノと体験の幸福学を紐解きます。</p><p>なぜ最高の旅行より“最悪の旅行”の話で盛り上がるのか。そして「知っていても行動が変わらない」人間の癖は、サブスク時代のビジネス設計にどう効いてくるのでしょうか。</p>
人の癖を科学する ヒトくせラジオ
<p>「裏垢、ありますか？」——この質問、されるとちょっと困りませんか？</p><p>消費者行動論の研究者・さとる先生と新規事業開発を本業とする・ひろが、SNSの本垢と裏垢を入口に「人はなぜ違う顔を使い分けるのか」を心理学から紐解きます。</p><p>作業自己概念、印象管理——"本垢"と"裏垢" のどっちが「本当の自分か」という問いの答えは、意外なところに。</p>
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