姐姐的美妝人生
台灣電商美妝有機會做更大嗎?
Aug 24, 202612 minS0
<p>這集是透過分析兩岸電商的商業模式差異,與消費者行為的不同, 提供台灣電商平台與美妝品牌新的思考方向與經營建議</p><p>留言告訴我你對這一集的想法： https://open.firstory.me/user/cmrre5hi51l9f01w4d039b7ft/comments</p> <br /> <br/>Powered by Firstory Hosting
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專屬兩岸三地美妝與零售從業者的「實戰高管智庫」！ 本節目由曾任多個跨國美妝巨頭高管、操盤過60億人民幣版圖的職業經理人 Grace姐姐主持。除了分享美妝新知，也直擊真實的商業博弈。 每週更新，每集10-15分鐘。以簡單精煉、專業接地氣的節奏，為你高效拆解高端美妝的實戰通路戰略、產品行銷、品牌損益邏輯、以及跨國/跨世代團隊領導。無論你是品牌經理、通路買手、行銷主管，還是對零售商業模式有興趣的經理人，這裡不講空洞理論，只有最直接的高管實戰經驗。 Powered by Firstory Hosting
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姐姐的美妝人生
<p>這集是透過分析兩岸電商的商業模式差異,與消費者行為的不同, 提供台灣電商平台與美妝品牌新的思考方向與經營建議</p><p>留言告訴我你對這一集的想法： https://open.firstory.me/user/cmrre5hi51l9f01w4d039b7ft/comments</p> <br /> <br/>Powered by Firstory Hosting
姐姐的美妝人生
<p>在數位化的時代, 媒體與通路都非常的分散, 加上成熟市場消費者的需求也非常細分, 品牌已經不能再用全覆蓋的方式去觸達潛力購買者,行銷預算的分配就變成一個重要的戰略問題! </p><p>留言告訴我你對這一集的想法： https://open.firstory.me/user/cmrre5hi51l9f01w4d039b7ft/comments</p> <br /> <br/>Powered by Firstory Hosting
姐姐的美妝人生
<p>這是每一個做零售的團隊及決策者在面對重要議題都會思考的難題, 到底應該由哪個部門來領導或主控重要品牌決定呢? 其實業務與行銷並不是對立部門, 這一集我們就來聊聊管理方式</p><p>留言告訴我你對這一集的想法： https://open.firstory.me/user/cmrre5hi51l9f01w4d039b7ft/comments</p> <br /> <br/>Powered by Firstory Hosting
姐姐的美妝人生
<p>社群媒體發達,數位化行銷的時代, 台灣線下依舊主導零售活動,疫情也沒有多大改變台灣人的購物習慣, 尤其是高端美妝行業,百貨仍然獨占鰲頭, 今天我們就來聊一聊</p><p>留言告訴我你對這一集的想法： https://open.firstory.me/user/cmrre5hi51l9f01w4d039b7ft/comments</p> <br /> <br/>Powered by Firstory Hosting
姐姐的美妝人生
<p>在行銷資源有限, 媒體平台分散的現代, 作為品牌最大的難題就是錢該先放在品牌知名度去講故事, 還是集中在電商做爆款? 這一集我們就來提出解題方向 </p><p></p><p>留言告訴我你對這一集的想法： https://open.firstory.me/user/cmrre5hi51l9f01w4d039b7ft/comments</p> <br /> <br/>Powered by Firstory Hosting
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