
Episode #47
#47: Sarah Calhoun - Work Pants, a Music Festival, and Small-Town Montana
Sarah Calhoun is the founder of Red Ants Pants, a women’s workwear company based in White Sulphur Springs, Montana. A former outdoor instructor and trail-crew leader, she launched the business in 2006 after years of working in pants that didn’t fit. She also founded the Red Ants Pants Music Festival and leads the Red Ants Pants Foundation, which supports women’s leadership and rural communities. In this conversation, Sarah traces the path from sewing backpacks to touring the country with an Airstream for pants parties and launching a music festival in a cow pasture. We talk about choosing small-town Montana, learning the business as she went, and why handing over the company’s day-to-day leadership felt like a relief. She also explains the less glamorous side of festival production: buying up toilet paper across three counties. I also learned that a lonely male llama may start pooping in a perfect circle. Subscribe to Longfire for more stories worth gathering around. Chapters: 00:00 Rapid Fire: Books, Music, and Liam Neeson 02:53 A Farm Childhood and a Few Facts About Llamas 06:03 From Trail Crews to Women’s Workwear 08:20 Learning to Build a Business From Scratch 12:01 An Old Saddle Shop in White Sulphur Springs 15:27 Loans, Manufacturing, and Mentors 19:48 Tour de Pants: Taking the Business on the Road 22:13 A Music Festival in a Cow Pasture 27:14 Making It Better, Not Bigger 28:20 Hiring a CEO and Bringing In Investors 32:57 Work Skills, Girls’ Leadership, and the Foundation 35:35 Life Behind the Shop Subscribe to Longfire for more stories worth gathering around. Show links Watch Longfire on YouTube Listen on Apple Podcasts Listen on Spotify Follow Longfire on Instagram Guest links Red Ants Pants Red Ants Pants Music Festival Red Ants Pants Foundation Red Ants Pants on Instagram The Alchemist by Paulo Coelho This House of Sky by Ivan Doig






