
Episode #3
Mark Jarman-Howe: Campaigns that save lives
In our sixth episode, we chat to Mark Jarman-Howe from Essex & Herts Air Ambulance Trust about the charity's innovative fundraising and supporter engagement campaigns. We explore the Fund 100 campaign, which uses face-to-face canvassing to recruit regular donors, and take a look at the Flight for Your Life Lottery, which helps generate vital ongoing income for the charity. We also discuss the Dignity in Dying campaign, which was highly visible around Westminster in the lead-up to the parliamentary vote on assisted dying, examining how campaigners used public awareness and advocacy to influence the national conversation.





