Planet Amazon Podcast

The Planet Amazon podcast addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. All the discussions in this podcast will be from our and our guests' perspectives, always considering how to successfully manage brands on the $600+ Billion Amazon marketplace and the other eCommerce platforms. This podcast is a must for all brands selling or looking to sell on eCommerce marketplaces. Adam Shaffer, eCommerce Marketplace Evangelist and a veteran/leader in the eCommerce industry, hosts Planet Amazon.

Planet Amazon Podcast is a business podcast hosted by Adam Shaffer, with 29 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Adam Shaffer hosts Planet Amazon Podcast, a business show with 29 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #29

  The PRFAQ Framework: How Amazon’s Secret Weapon Can Power Your E-Commerce Strategy

  Apr 9, 202530 minS0

  <p>In this episode, we sit down with Marcelo Calbucci—serial entrepreneur, former Amazon executive, and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity.</p><p>Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builders can adapt this internal methodology to validate ideas, align teams, and grow with intention.</p><p>Whether you're launching your next product, pivoti...

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  Episode #28

  Building Business Resilience through Financial Strategy

  Jan 28, 202537 minS0

  <p>In this episode, Matt Putra, a seasoned fractional CFO whose expertise has transformed over 60 brands worldwide, shares secrets to e-commerce financial success. Matt masterfully navigates the financial labyrinth of Amazon and other e-commerce platforms, turning complex financial challenges into opportunities for growth and profitability. From his beginnings in corporate finance to co-owning Keep Nature Wild, Matt shares his personal journey and the strategies that have made him a sought-after advisor. He offers a blueprint for scaling and transforming businesses with revenues ranging from two to a hundred million dollars.<br/><br/>Join us as Matt reveals the critical importance...

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  Episode #27

  From 1P to 3P: Navigating Amazon's Selling Paths

  Jan 7, 202550 minS0

  <p>Navigating the complexities of transitioning from Vendor Central to Seller Central can be daunting, but it's a journey many brands must take for better margins. In this episode, Noah Wickham, our expert guest and Sales Director at My Amazon Guy, explores the Amazon Vendor Central and Seller Central platforms and analyzes what makes each one a fit for different businesses. Whether you're a large brand looking for streamlined operations through 1P or a smaller player craving control and flexibility with 3P, this conversation is packed with valuable information to help you decide your best path forward.<br/><br/>Noah...

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  Planet Amazon Podcast

  Empowering Amazon Sellers Through Financial Freedom Strategies

  Dec 12, 202438 minS0

  <p>Unlock financial freedom with our latest episode featuring financial guru and best-selling author, Mark Willis. You won't want to miss Mark's fascinating transition from navigating the economic turbulence of 2008 to pioneering new financial strategies tailored for e-commerce entrepreneurs. From managing cash flow to inventory funding, Mark introduces the empowering concept of "bank on yourself," a method that liberates Amazon sellers from the limitations of traditional banking.<br/><br/>Listeners are in for a treat as we break down the differences between term life insurance and whole life insurance, likening it to the choice between renting and owning a home...

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  Episode #25

  Unlocking Amazon’s European Potential: Strategy and Success Stories

  Nov 26, 202442 minS0

  <p>Ready to unlock the secrets of international Amazon success? Join us as Alex Karagiannis, founder of Lezzat and seasoned Amazon FBA seller, reveals the intricacies of scaling your Amazon business from the US to the bustling European markets. From overcoming language barriers to mastering regulatory compliance, Alex shares his expert insights on making a seamless transition across borders. Discover the strategic importance of entering through Germany and the nuances of maintaining consistency with ASINs to leverage existing reviews.<br/><br/>Our conversation with Alex delves into the pivotal Amazon Brand Registry process and the strategic adjustments needed for effective...

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