plugin.fm

plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts. In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.

plugin.fm is a business podcast hosted by Freemius, with 33 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Freemius hosts plugin.fm, a business show with 33 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #32

  Screencasting Advantage: Aaron Francis on Making Videos Developers Actually Want to Watch

  Jun 19, 20251h 16mS0

  <p>Aaron walks us through his evolution as a content creator, from niche accounting courses to developer education that reaches thousands. You’ll learn how to create developer-focused videos that respect your viewer’s time, communicate personality, and actually get watched. </p><p>Whether you’re building a product, growing an audience, or just tired of writing blog posts into the void, this episode will help you use screencasting to stand out—and scale your impact.</p><p>plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this epi...

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  Episode #31

  How to Grow Your Software Business with Influencers – with Ferdy Korpershoek

  May 28, 202538 minS0

  <p>We explore how to find the right influencers, build relationships, structure partnerships, and create campaigns that drive real results. Whether you're a founder, marketer, or product creator, this episode delivers actionable strategies for using influencer marketing to grow your business.</p><p>plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.</p>

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  Episode #30

  How to Win at Developer Marketing – with Meg Scarborough

  May 14, 202536 minS0

  <p>In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of developer psychology, explains why trust and proof beat flashy claims every time, and breaks down how non-technical marketers can still create content that speaks to makers.</p><p>Whether you're a software maker selling to fellow developers or a marketer learning the ropes of technical content, Meg offers practical advice on how to communicate with clarity, authenticity, and relevance. Learn how to structure your content strategy, segment...

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  Episode #29

  Creating Effective Product-Led Content with Tom Whatley

  Apr 30, 202547 minS0

  <p>In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems.</p><p>Tom explains the concept of product-led growth (PLG) and how it differs from traditional marketing approaches, emphasizing the importance of creating content that aligns with customer pain points while naturally showcasing your product’s features. He pr...

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  Episode #28

  From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content

  Apr 16, 202550 minS0

  <p>In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach enabled the company to produce authoritative content with minimal internal resources.</p><p>We break down how software companies can harness UGC to build credibility, strengthen community, and create marketing assets that drive long-term impact. Whether you're struggling with content production or looking to enhance trust with your audience, this episode delivers a practical roadmap for making user-generated content work for you.</p><p>plugin.fm is brought to you by Fr...

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