Episode #2
Build a podcast that lasts, with purpose before outcomes
<p>If you've ever wondered whether you'd run out of things to say by episode seven, this episode explains why that happens and how to avoid it before you record a single word.</p><p>I explain why "more customers" is not a purpose for your podcast. It’s an outcome. I walk through how to find the real reason your show exists, for you and for your listener, and why that reason is what keeps you going when your download numbers might not be moving in the direction you hoped.</p><p>Key takeaways:</p>An outcome is what yo...

