Podcast Growth Tools: Turn Listeners Into Paying Customers with Podcast Marketing Strategies for Female Entrepreneurs

Podcast Growth Tools is a stategy-first, empowering podcast for established female podcasters who are ready to grow their audience and turn listeners into leads with proven strategies. Hosted by Kylee Chandler, a podcast growth strategist who has helped shows like Amy Porterfield's Online Marketing Made Easy grow to over 1 million downloads per month, this show delivers proven strategies, marketing tools, and real-world examples so you can finally connect your podcast to true business growth. She's also supported clients like Cathy Heller, and countless others. If you’re feeling like your podcast is siloed in your business, struggling to convert listeners into email subscribers, or wondering why downloads aren’t translating into revenue, this podcast meets you where you are—with actionable growth strategies, industry insights, and expert interviews. Whether you’re navigating content planning, lead generation, or monetization, each episode is designed to help you take intentional steps that grow both your show and your bottom line. With nearly a decade of experience in the podcasting industry, Kylee pulls back the curtain on what really works—sharing the exact strategies she’s used to help top entrepreneurs generate 20k+ leads, grow podcast audiences by 200%+, and build funnels that actually convert. What you’ll hear: - Step-by-step marketing strategies to grow podcast downloads and your email list - Proven podcast-centric funnel tactics that turn listeners into paying customers - Expert interviews with industry leaders sharing their playbooks for podcast success If you’re asking the following questions, you’re in the right place: - How do I grow my podcast audience without burning out? - How do I turn listeners into email subscribers and paying clients? - What podcast metrics actually matter for growth? - How do I finally connect my podcast to real revenue? This is the podcast for you when you’re ready to stop chasing vanity metrics and start building a podcast that fuels your business. Tune in to Podcast Growth Tools and take the next step toward turning your show into your #1 growth engine.

Podcast Growth Tools: Turn Listeners Into Paying Customers with Podcast Marketing Strategies for Female Entrepreneurs is a business podcast hosted by Unknown Host, with 81 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Podcast Growth Tools: Turn Listeners Into Paying Customers with Podcast Marketing Strategies for Female Entrepreneurs, a business show with 81 episodes published.

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  Episode #79

  Episode 79: How to Use Meta Ads to Grow Your Podcast in 2026 with Brooklyn Grotte

  Aug 11, 20261h 6m

  If you have ever wondered whether paid ads could actually help you grow your podcast, or if Meta Ads Manager makes your eyes glaze over, this episode is for you. My guest is Meta ad strategist and agency owner Brooklyn Grotte. She manages millions of dollars in ad spend every month for her clients, and she makes advertising feel accessible, practical, and human. This conversation is a recording from a live training Brooklyn gave inside one of my masterminds, where she broke down exactly what is working for Meta ads right now, why so many podcasters are wasting money on the wrong types of campaigns, and how even a small budget can help you grow your audience, build your email list, and attract the right listeners. In this episode, Brooklyn shares the ad strategies she is seeing succeed in real time, the difference between awareness, engagement, and lead generation campaigns, and why founder-led content is outperforming AI-generated ads right now. Whether you are completely new to paid ads or you have been experimenting without much luck, you will walk away with a clear understanding of how to use ads strategically to grow your podcast and your business. Here's a glance to the episode: Why lead generation ads outperform awareness ads for podcast growth How Meta's Advantage Plus targeting works and why manual interest stacking is dead Why founder-led video is outperforming AI avatars and AI-generated content right now The four ad plays for podcasters: subscribe, episode, lead magnet, and private podcast Why a curated podcast playlist makes one of the most effective lead magnets The real numbers behind Meta's learning phase and how many conversions you need before scaling Budget guidance for lead gen ads, engagement ads, and low-ticket offers Why boosting Instagram posts rarely works (and the one case where it does) The five stages of buyer awareness and how to create ads for each stage How to use AI tools like Claude to research competitor ads and generate hook variations Why your offer, not your ad creative, is usually the real bottleneck The rule of thumb for scaling ad budget without breaking your results Why episode soundbites outperform generic show trailers as ad creative How to structure a direct-to-camera ad video that hooks viewers in the first 3 seconds Timestamps: 03:06: How Kylee and Brooklyn met and why community matters 08:53: What is working in Meta ads right now (the Andromeda algorithm explained) 10:16: Advantage Plus targeting: why manual interest stacking is no longer needed 10:50: Why lead gen ads to a free offer are working better than awareness ads 11:35: Founder-led video vs. AI avatars: a real test and real results 12:59: How to use the Meta Ads Library to research competitor ads 14:49: Comment-to-DM keyword ads and why they work 16:11: Why boosting Instagram posts rarely makes sense (and the one exception) 20:38: The four ad plays for podcasters: subscribe, episode, lead magnet, private podcast 23:44: Why a curated podcast playlist is one of the most effective lead magnets 26:25: Three budget zones and how much to spend based on your goal 26:55: The learning phase explained: how many conversions you need before Meta optimizes 33:46: How Meta billing actually works (it is not cost per click) 37:37: Is it too early in your business to run paid ads? 42:16: Recommendation: lead gen over awareness or engagement for podcasters 42:54: Static vs. video vs. carousel: what performs and how Brooklyn splits her content mix 44:08: The five stages of buyer awareness and how to speak to each one 47:01: Using AI (Claude and ChatGPT) for hook research and ad variations, not first drafts 49:13: Why Brooklyn does not recommend TikTok ads right now 49:32: Paid podcast cross-promotion as an underused strategy 50:11: Setting up the Meta Pixel (and why you need it) 51:17: Why episode soundbites outperform generic show trailers 52:29: iOS 17, broken attribution, and why UTMs matter 53:47: The scaling rule: do not scale budget until you hit 30 conversions in 7 days 54:37: Why the bottleneck is rarely the ad itself (audit your offer first) 1:00:09: How to structure a direct-to-camera ad video that hooks in the first 3 seconds 1:05:35: Where to find and follow Brooklyn Resources and Links Mentioned in This Episode Join the Newsletter Take the Podcast Growth Quiz Full Show Notes and Blog Post Connect with Kylee Website: podcastmarketinghub.com Podcast: Podcast Growth Tools Instagram: @kyleejchandler Connect with Brooklyn: Instagram: @bizwithbrooklyn Email List Accelerator (50% off with code KYLEE ) Let's Connect! Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at @thepodcastmarketinghub . Subscribe and Review If you loved this episode, hit subscribe and leave a review. Reviews help more podcasters like you discover this show.

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  Episode #78

  Episode 78: REPLAY: The Easy Podcast Lead Magnet Strategy That's Converted at 95%

  Jul 28, 202631 min

  This is one of my most downloaded episodes ever, and the strategy I teach in it is just as relevant today as when I first recorded it in March 2025. Honestly, maybe even more so. I have seen it work time and time again. In this episode of Podcast Growth Tools, I walk you through a framework for turning your existing podcast episodes into lead magnets that grow your email list. The concept is simple: bundle your best episodes by topic, put them behind an opt-in, get them in front of the right people, and use them to convert listeners into email subscribers and subscribers into buyers. When I originally recorded this, I was calling it the Magnet Magic Framework. I do not call it that anymore. What I teach now is the Podcast First Funnel, and it has evolved into a more refined version of everything you are about to hear. But the core strategy is the same. I have just gotten a lot sharper about how I teach it and the systems around it. Here is the thing I get asked all the time: what are the best lead magnets for getting people from my podcast to my email list? PDFs and checklists generally do not work as well as they used to. There is a very specific way to make those convert, and most podcasters are not doing it right. But this podcast first funnel strategy works like a charm, and you can use it everywhere, not just your podcast. Here's a glance to the episode: Why downloads alone do not build a business and what does The 5-phase framework for turning your podcast into a lead generation machine Phase 1: How to brainstorm and identify the right bundle topics based on your audience and your data Phase 2: How to create your lead magnets (from simple email delivery to full landing pages) Phase 3: How to automate and deliver the bundles seamlessly Phase 4: How to promote your bundles using dynamic ads, ManyChat, website pop-ups, and more Phase 5: How to test, optimize, and track what is working Why episode bundles outperform traditional PDF lead magnets How I used this strategy with Amy Porterfield and saw a 95% opt-in rate on one bundle How to align your bundles with your paid offers so you grow your list with the right people Why three to five bundles is the sweet spot for testing How to use your top-performing episodes to decide what bundles to create Timestamps: 1:00: The Podcast First Funnel: what it is and why it works 2:00: The course that walks you through building this step by step 4:00: Original episode begins: What is the framework and why it matters 6:00: Why downloads alone do not build a business 7:00: The 5 phases of the framework 8:45: Real results: how we used this strategy with Amy Porterfield 10:25: Phase 1: Brainstorming and identifying your bundle topics 11:00: What are topic pillars and how to find yours 12:50: Three questions to ask yourself to identify the right bundles 14:00: Free brainstorming worksheet 14:30: Phase 2: Creating your lead magnet content 15:00: The simplest version: an email with episode links (no PDF required) Mentioned in This Episode Podcast First Funnel Course Free Brainstorming Worksheet Join the Newsletter Take the Podcast Growth Quiz Connect with Kylee Website: podcastmarketinghub.com Podcast: Podcast Growth Tools Instagram: @kyleejchandler Let's Connect! Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at @thepodcastmarketinghub .

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  Episode #77

  Episode 77: How She Grew Her Podcast Downloads 43% in 3 Months with Simple Strategies with Kellie Lupsha

  Jul 14, 202642 min

  What if a few micro tweaks could grow your podcast by 43% in three months without a heavy lift? That is exactly what happened for my guest Kellie Lupsha, and in this episode she is sharing everything she did. Kellie is the host of Thriving in Midlife, a former physical therapist turned entrepreneur who helps women navigate their 40s, 50s, and beyond through health optimization and wellness. She publishes two episodes a week, runs a women's membership and an intensive 12-week program, and recently built two quiz funnels that completely changed what she knows about her audience. Kellie was one of my students in my beta mastermind, and she is one of the best implementers I have ever worked with. After making small, strategic changes to her podcast titles, descriptions, and show notes, she saw 43% growth in downloads in just three months. Then she switched to Captivate, applied everything she had learned about SEO, and matched four years of total downloads in just four months. In this episode of Podcast Growth Tools, Kellie shares the exact changes she made, what surprised her most about her quiz data, how she manages two episodes per week without burning out, why her first membership failed and how it led her to build a better podcast, and her honest advice for anyone wondering whether podcasting is worth the long game commitment. Here's a glance to the episode: How Kellie grew her podcast downloads by 43% in three months through micro tweaks How she matched four years of total downloads in just four months after switching platforms and optimizing for SEO The two biggest needle movers: SEO-optimized titles and quiz funnels Why her quiz data surprised her and told her exactly who to create content for How she built two new quizzes after learning the process (one product-based, one for audience segmentation) Why quizzes outperform traditional PDF lead magnets for driving email opt-ins How she publishes two podcast episodes per week with minimal editing and a VA Why her first $19 membership failed and what it taught her about what her audience actually wanted Why raw, unpolished podcast content is connecting with female audiences more than ever Her strategy for finding and vetting guests through relationships instead of cold pitches Why building an email list from day one is the number one thing she wishes she had done sooner Her advice for anyone thinking about starting a podcast: the 10-episode test "It is never crowded because nobody is in your space" Timestamps: 4:00: How she started podcasting during COVID and let the show evolve 6:35: Why her first $19 membership failed and what it taught her 7:30: How she realized her audience wanted conversations, not courses 8:45: Letting your podcast name and format change without fear 9:15: How she publishes two episodes per week 10:05: Batching content, minimal editing, and hiring a VA 12:05: Why raw and real content is winning with female audiences 16:05: How her podcast feeds into her business 16:30: Why she never looked at her analytics before the mastermind 17:15: Her goal to guest on more podcasts in 2026 18:05: Finding and vetting guests through relationships 21:30: Creating content from program questions and real life experiences 25:00: Why two or three conversations give you your best episode topics 27:05: The two biggest aha moments from the mastermind 27:25: SEO in podcast titles and show notes 28:05: Why quizzes outperform traditional lead magnets 28:30: How her first quiz drove leads and what she learned 29:00: Building two new quizzes 30:05: The quiz data surprise: what she expected vs. what happened 31:05: How the quiz told her exactly who to create content for 32:55: Why the curated quiz experience creates raving fans 34:25: The growth results: 43% in three months, four years of downloads in four months 36:05: Why monthly analytics tracking is now part of her workflow 36:25: Advice for anyone thinking about starting a podcast 37:00: The 10-episode test 38:25: It is never crowded because nobody is in your space Your Next Steps If you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at: www.podcastmarketinghub.com/subscribe Take the Podcast Growth Quiz: www.podcastmarketinghub.com/quiz Mentioned in This Episode Full Show Notes and Blog Post Connect with Kellie Podcast: Thriving in Midlife (available on all major podcast apps) Instagram: @kellielupsha Connect with Kylee Website: podcastmarketinghub.com Podcast: Podcast Growth Tools Instagram: @kyleejchandler Let's Connect! Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at @thepodcastmarketinghub .

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  Episode #76

  Episode 76: 11 Ways to Turn Old Podcast Episodes Into New Growth: Part 2

  Jun 30, 202622 min

  You have already audited and optimized your back catalog. Now it is time to turn all of that content into things that actually grow your email list, generate leads, and bring in revenue without recording a single new episode. In Part 1 of this series, we covered auditing your catalog, optimizing underperformers, updating show notes, strategic re-airs, and creating curated listening paths. Today in Part 2, I am walking you through five creative strategies that take the content you have already created and turn it into a system that works for your business on repeat. Most of these strategies can be set up in an afternoon or a weekend. They are not complicated. And they will continue to work for you for months. This is what it looks like when your podcast becomes the cornerstone of your marketing. Here's a glance to the episode: Strategy 1: Episode Bundles How to bundle your best episodes by topic and gate them behind an email opt-in Why the curation is the value even when the episodes are already free How to align your bundles with your paid offers so you grow your list with the right people Adding a PDF guide or checklist to make the bundle feel more substantial Strategy 2: Podcast-Centric Quiz Funnels How a quiz segments your audience and points them to personalized episode bundles Real results: 15,000 leads with Amy Porterfield, 2,000+ with Cathy Heller, 10,000+ for Savannah in less than a year How quiz data tells you what episodes to create, what offers to build, and where the gaps are The 6-Week Quiz Creation Blitz waitlist (coming late fall/early winter) Strategy 3: Best-Of Compilations and Start-Here Playlists How to clip together your top moments into a best-of episode Turning clips into short-form social content Creating a start-here playlist that gives new listeners a clear entry point Strategy 4: Private Podcast Experiences How a private podcast works as a lead magnet, a bonus, or a paid product The case for public bundles vs. private podcasts (and when each makes sense) How Megan Yelaney uses Hello Audio for her Main Character Energy private podcast How to charge $27 to $47 for a curated private podcast series built from content you already have Strategy 5: Using Your Back Catalog as an FAQ and Authority Tool Creating an FAQ page that links to specific episodes Keeping a running "send this episode" list on your phone Referencing your own episodes in new content to drive downloads on older episodes Why every time you point someone to an episode you are boosting downloads, building trust, and saving time The Full Series Recap (11 Strategies Across Both Parts): Audit your back catalog Optimize underperforming episodes Update blog-style show notes Strategic re-airs Curated listening paths Track which episodes drive action with Google Analytics Topic-specific episode bundles Podcast-centric quiz funnels Best-of compilations and start-here playlists Private podcast experiences Back catalog as an FAQ and authority tool Timestamps: 01:30: Strategy 1: Creating episode bundles gated behind an opt-in 02:30: Why someone would give you their email for content that is already free 03:45: How to align your bundles with your paid offers 04:15: Adding a PDF guide or checklist to make the bundle feel more substantial 04:35: Strategy 2: Building a podcast-centric quiz funnel 05:00: The 6-Week Quiz Creation Blitz (waitlist open now) 07:00: How a quiz connects to your back catalog with personalized bundles and playlists 07:40: Real quiz results: how data from your quiz shapes your content and your offers 08:55: Why treating your podcast like a product changes everything 09:05: Strategy 3: Clipping together your top-performing content 09:45: Best-of compilation episodes (and who does this well) 10:25: Turning clips into short-form social content 10:35: Creating a start-here playlist for brand new listeners 11:25: Strategy 4: Reworking your best content into a private podcast experience 12:00: The case for bundles vs. private podcasts (and when each makes sense) 12:35: How to use Hello Audio for a private podcast 13:55: Using a private podcast as a lead magnet, a bonus, or a paid product 14:20: Strategy 5: Using your back catalog as an FAQ and authority tool 15:00: Creating an FAQ page that links to specific episodes 15:30: Keeping a running "send this episode" list 15:50: Referencing your own episodes in new content 16:50: Bringing the full series home: 11 strategies across both parts 17:45: Pick one and start this month Your Next Steps If you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at: www.podcastmarketinghub.com/subscribe Want to build a podcast-centric quiz? Get on the waitlist for the 6-Week Quiz Creation Blitz: www.podcastmarketinghub.com/quizblitzwaitlist Take the Podcast Growth Quiz: www.podcastmarketinghub.com/quiz Resources and Links Mentioned in This Episode Part 1: How to Activate Your Back Catalog Episode 73: How to Create Your Authority Stamp with Megan Yelaney 6-Week Quiz Creation Blitz Waitlist Hello Audio (private podcast hosting platform) Lewis Howes, School of Greatness (example of best-of compilations) Full Show Notes and Blog Post Connect with Kylee Website: podcastmarketinghub.com Podcast: Podcast Growth Tools Instagram: @kyleejchandler Let's Connect! Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at @thepodcastmarketinghub . Subscribe and Review If you loved this episode, hit subscribe and leave a review. Reviews help more podcasters like you discover this show.

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  Episode #75

  Episode 75: 11 Ways to Turn Old Podcast Episodes Into New Growth: Part 1

  Jun 16, 202625 min

  When was the last time you actually did anything with your old podcast episodes after they went live? If the answer is never, you are sitting on a goldmine and you do not even know it. In this episode of Podcast Growth Tools, I am walking you through five strategies to audit, optimize, and reactivate your podcast back catalog so it starts working for your business again. Every episode you have ever published has the potential to grow your email list, bring in new listeners, and drive people to your offers. But most podcasters publish an episode, promote it once, and never touch it again. This is Part 1 of a two-part series. Today is the strategic foundation: auditing your data, optimizing what is underperforming, and setting everything up. In Part 2, we are turning your back catalog into podcast bundles, quizzes, private podcast experiences, freebies, and more. Even if you only have 15 or 20 episodes, listen in. You are at an advantage because you can start thinking ahead about how every episode you create today will work for you months and years from now. 🔑Here's a glance to the episode: Step 1: Audit Your Back Catalog How to identify your top 10 evergreen winners and your bottom 10 underperformers How to find patterns in your data (solo vs. interviews, topics, episode length) Which platforms to pull your analytics from for the most complete picture How to use Google Analytics to see which episodes are driving action on your website Step 2: Optimize Your Underperforming Episodes Why great content with bad packaging gets ignored Before and after example: "My thoughts on making money" vs. a keyword-rich title How to rework descriptions for SEO discoverability on Apple Podcasts and Spotify Real results: episodes going from 30 downloads to 150-200 just from a title and description change Step 3: Update Your Blog-Style Show Notes How to add internal links between episodes to keep people on your website Why you need to refresh old CTAs with your current offers How to turn thin show notes into full blog posts that Google can index Step 4: Strategic Re-Airs How to record a fresh intro and updated CTA for a republished episode Three use cases: launch weeks, maternity leave, and seasonal relevance Why this is not secretly recycling content but being intentional about it Step 5: Create a Curated Listening Path The five-episode framework: awareness, deeper dive, possibility, quick win, CTA How to turn your back catalog into a sales funnel Three ways to deliver it: bundles, re-releases on your feed, or private podcasts How to use the listening path on sales pages, in DMs, and in email sequences Timestamps: 01:50: Part 1 of a two-part series: the strategic foundation 03:15: Step 1: Audit your back catalog 04:50: How to identify your top 10 evergreen winners 05:15: Why you need to look at your bottom 10 (this is where the opportunities hide) 05:40: Finding patterns: solo vs. interviews, topics, episode length 06:30: Which platforms to pull your data from 07:00: How to check which episodes are driving action (Google Analytics, quiz opt-ins, website traffic) 08:00: Step 2: Optimize your underperforming episodes 08:50: Why great content with bad packaging gets ignored 09:10: Before and after: "My thoughts on making money" vs. a keyword-rich title 09:55: Reworking your episode descriptions for SEO 10:30: Adding tags and keywords in your hosting platform 11:00: Why this is the lowest effort, highest reward thing you can do 11:10: Real results: episodes going from 30 downloads to 150-200 just from a title and description change 11:20: Step 3: Update your blog-style show notes on your website 12:15: Adding internal links between episodes 12:45: Refreshing old CTAs with current offers 13:25: Beefing up thin show notes into full blog posts 14:05: Step 4: Strategic re-airs 14:45: How to record a fresh intro and updated CTA 15:15: Three use cases: launch weeks, maternity leave, and seasonal relevance 16:30: Step 5: Creating a curated listening path 17:00: The five-episode listening path framework 18:35: How to use the listening path on sales pages, in DMs, and in email sequences 19:30: Three ways to deliver the listening path: bundles, re-releases, or private podcasts 19:45: Recap and homework before Part 2 Mentioned in This Episode Join the newsletter Take the Podcast Growth Quiz Full Show Notes and Blog Post Connect with Kylee Website: podcastmarketinghub.com Podcast: Podcast Growth Tools Instagram: @kyleejchandler 💬 Loved this episode? Leave a review on Apple Podcasts. It helps more podcasters find these strategies and means the world to me. Part 2 drops in two weeks. Make sure you are subscribed so you do not miss it.

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