Is your podcast driving real results? Or does it feel like a lot of effort with little return?If you want to leverage podcasting to support real business outcomes, this is for you.Podcasting Amplified is a podcast for leaders, founders, and their teams who need their podcast to build authority and attract the right people.Hosted by Joe Eftihiou, Founder of Claricast, we break down what actually makes a podcast stand out and get results.You'll get clear strategy frameworks, practical podcasting tips, and guidance on everything from hosting podcast interviews, recording episodes, presenting your show in a way that exemplifies your brand, audience growth, and using your podcast as a marketing tool.This isn't for hobbyists. It's about intentional podcasting - positioning, consistency, quality, and strategy - so your podcast earns attention, builds trust, and supports your goals.If you want your podcast to do more than just tick along, you're in the right place.Subscribe to Podcastin
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What is Podcasting Amplified: Podcasting for Business Growth and Marketing?
Podcasting Amplified: Podcasting for Business Growth and Marketing is a business podcast hosted by Joe Eftihiou, with 76 episodes on record and a Required Pod Score of 80.
About the host
Joe Eftihiou hosts Podcasting Amplified: Podcasting for Business Growth and Marketing, a business show with 76 episodes published.
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Episode #75
How Long Does It Take for a B2B Podcast to Generate Clients?
Sep 28, 202614 min
If you have or are considering launching a podcast to generate clients for your business, you probably want to see a return on investment as soon as possible. At the same time, it's important to have a realistic outlook on how long it takes for a podcast to generate business so that you don't give up before you've gotten value from it. And how long it takes depends on a few factors. But there are actually a few different ways that a podcast can generate business, and some of them are far quicker than others. In fact, there's one method that is by far the quickest. We call it "guest prospecting". Booking ideal clients as guests. It's something that almost none of your competitors are doing. And it's something that can potentially win you business within the first few episodes. But by understanding all three methods, you can put your podcast in the best position to sustainably attract clients. So in this episode, I'm going to break down the three main ways that a B2B podcast can generate clients and how long before these methods start working. In this episode, you'll discover - The three key ways to generate clients through your podcast. How long it generally takes for a B2B podcast to generate clients. The timeframe podcasters should keep in mind when launching. LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .
Why Podcast Downloads Don't Matter (For Most Businesses)
Sep 14, 202612 min
Most businesses are measuring the wrong metric when it comes to their podcast. Or at least, they're putting far too much weight on it. That metric is downloads... or views if you're publishing your podcast on YouTube. Now, don't get me wrong. Of course you want people to listen to and watch your podcast. But if your goal is to win business through your podcast, downloads and views shouldn't be the thing you're obsessing over. And in this episode, I'm going to explain why podcast downloads don't matter as much as most businesses think, what you should be focusing on instead, and how to know whether your podcast is actually delivering a return on investment. In this episode, you'll discover - Why downloads shouldn't be the primary metric for businesses. The 'CEF' framework - three metrics you should measure. How to know if your podcast is delivering an ROI. And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .
The '3 Pillar' Guesting Strategy That Could Blow Up Your Podcast
Aug 31, 202626 min
Guesting on other podcasts can unlock massive growth for your own podcast. And in this episode, Richard Wilmore shares his 'three pillar strategy' that can help podcasters to get in front of more of their ideal listeners and clients. Richard Wilmore has been in the podcasting space since 2009 and has a lot of expertise around hosting and guesting. We cover everything from the biggest mistakes that podcasters make when guesting on other shows, how to find ideal shows to guest on and reach out to them, and interview skills that ensure those new listeners are left wanting more. In this episode, you'll discover - Why podcasters should guest on other podcasts. The three pillar guesting strategy that increases your credibility. Creating more content from a single podcast conversation. Common mistakes people make when pitching themselves. Why not every podcast opportunity is worth taking. How to handle awkward or unsuccessful interviews. The role of production in making a show stand out. And much more… LEARN MORE Make Your Day Richer - https://www.makeyourdayricher.com/ Claricast - https://www.claricast.com CONNECT Richard Wilmore - https://www.linkedin.com/in/richard-wilmore-344089143/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .
Can You Make Money From A Podcast? (8 Ways in 2026)
Aug 17, 202618 min
Can you make money from a podcast? Well, even with hundreds of thousands of active podcasts out there, the answer is 100% YES. And I know that because we work with podcasters who are generating revenue from their podcast every day - from one recruiter who landed a £30k deal off the back of his second episode with no audience, to creators who have made thousands in ad revenue and brand deals. And in this episode, I'm going to share with you the eight most effective ways to make money from a podcast. And these methods are split into two categories: You're either selling your own stuff. Or you're selling someone else's stuff (either directly or indirectly). And I'll share some that require an audience and some that don't so wherever you are in your podcasting journey this is for you. By the end, you will have a much clearer idea of which monetisation strategy makes the most sense for your podcast and how to get started. In this episode, you'll discover - How realistic is it to make money from a podcast? Ways of making money from podcasting. Do you need a large audience to generate revenue from podcasting? And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .
Why Most Business Podcasts Fail And How To Avoid Expensive Mistakes with Josh Troche
Jul 20, 202628 min
Is podcasting still worth it for business owners when there are so many other podcasts out there? Well, there may be many podcasts out there but most of them aren't hitting the mark or gaining traction. There is still plenty of opportunity available for businesses who want to put the work in and create a podcast that really brings value and gets results. If you want to use a podcast to grow your business this year then you need to hear this conversation. I speak with Josh Troche, host of Podcasting Momentum - a show that helps business owners and marketing managers get to the heart of what makes a podcast successful. This is a no fluff conversation where we break down exactly why most business podcasts fail and how you can avoid expensive mistakes and get the results you're after from your podcast. Covered in this episode: What mistakes do businesses often make when they start a podcast? Is podcasting for business owners still worth it in 2026? What makes a podcast worth listening to? How to keep viewers hooked in a world of short attention spans. How to level up your audio so it exemplifies your brand. And much more… LEARN MORE Podcasting Momentum - https://podcasts.apple.com/us/podcast/podcasting-momentum-the-marketing-flywheel-for-your/id1754786252 The Business Fix podcast - https://www.businessfixpodcast.com/ Claricast - https://www.claricast.com CONNECT Josh Troche - https://www.linkedin.com/in/jtroche Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .
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What is the difference between Founder Solo and Founder Pro?
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
How do agency tiers work?
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
What is a talent profile?
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
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Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
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What if I have more than 50 profiles or 20 clients?
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
