Is your podcast driving real results? Or does it feel like a lot of effort with little return?If you want to leverage podcasting to support real business outcomes, this is for you.Podcasting Amplified is a podcast for leaders, founders, and their teams who need their podcast to build authority and attract the right people.Hosted by Joe Eftihiou, Founder of Claricast, we break down what actually makes a podcast stand out and get results.You'll get clear strategy frameworks, practical podcasting tips, and guidance on everything from hosting podcast interviews, recording episodes, presenting your show in a way that exemplifies your brand, audience growth, and using your podcast as a marketing tool.This isn't for hobbyists. It's about intentional podcasting - positioning, consistency, quality, and strategy - so your podcast earns attention, builds trust, and supports your goals.If you want your podcast to do more than just tick along, you're in the right place.Subscribe to Podcastin
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What is Podcasting Amplified: Podcasting for Business Growth and Marketing?
Podcasting Amplified: Podcasting for Business Growth and Marketing is a business podcast hosted by Joe Eftihiou, with 74 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Joe Eftihiou hosts Podcasting Amplified: Podcasting for Business Growth and Marketing, a business show with 74 episodes published.
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Episode #72
Can You Make Money From A Podcast? (8 Ways in 2026)
Aug 17, 202618 min
Can you make money from a podcast? Well, even with hundreds of thousands of active podcasts out there, the answer is 100% YES. And I know that because we work with podcasters who are generating revenue from their podcast every day - from one recruiter who landed a £30k deal off the back of his second episode with no audience, to creators who have made thousands in ad revenue and brand deals. And in this episode, I'm going to share with you the eight most effective ways to make money from a podcast. And these methods are split into two categories: You're either selling your own stuff. Or you're selling someone else's stuff (either directly or indirectly). And I'll share some that require an audience and some that don't so wherever you are in your podcasting journey this is for you. By the end, you will have a much clearer idea of which monetisation strategy makes the most sense for your podcast and how to get started. In this episode, you'll discover - How realistic is it to make money from a podcast? Ways of making money from podcasting. Do you need a large audience to generate revenue from podcasting? And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .
Why Most Business Podcasts Fail And How To Avoid Expensive Mistakes with Josh Troche
Jul 20, 202628 min
Is podcasting still worth it for business owners when there are so many other podcasts out there? Well, there may be many podcasts out there but most of them aren't hitting the mark or gaining traction. There is still plenty of opportunity available for businesses who want to put the work in and create a podcast that really brings value and gets results. If you want to use a podcast to grow your business this year then you need to hear this conversation. I speak with Josh Troche, host of Podcasting Momentum - a show that helps business owners and marketing managers get to the heart of what makes a podcast successful. This is a no fluff conversation where we break down exactly why most business podcasts fail and how you can avoid expensive mistakes and get the results you're after from your podcast. Covered in this episode: What mistakes do businesses often make when they start a podcast? Is podcasting for business owners still worth it in 2026? What makes a podcast worth listening to? How to keep viewers hooked in a world of short attention spans. How to level up your audio so it exemplifies your brand. And much more… LEARN MORE Podcasting Momentum - https://podcasts.apple.com/us/podcast/podcasting-momentum-the-marketing-flywheel-for-your/id1754786252 The Business Fix podcast - https://www.businessfixpodcast.com/ Claricast - https://www.claricast.com CONNECT Josh Troche - https://www.linkedin.com/in/jtroche Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .
How To Get Podcast Guests (Who Actually Grow Your Show)
Jun 22, 202621 min
If you have an interview podcast, or you ever bring guests onto your show, then you'll know that finding the right guests isn't always easy. Not only do you need to find people who are willing to give up their time, but you also need to find guests who can provide real value to your audience. Not all guests are created equal. Some guests can help you create incredible episodes that your listeners love and help you grow your audience. Others can leave you with an episode that gets very little engagement and doesn't really move the needle for your podcast at all. In the worst cases, you end up with an episode that can't even be published. That's why in this episode, I'm going to share how to get podcast guests. How to identify the kinds of guests you should be booking, how to find them, and how to approach them in a way that dramatically increases your chances of getting a yes. Covered in this episode: How to identify your ideal guests. Finding the right guests. How to book podcast guests. LEARN MORE Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout PodMatch - https://www.joinpodmatch.com/claricast (affiliate link) CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .
Double Your Listeners In 30 Days With This Podcast Marketing Strategy
Jun 8, 202617 min
This one podcaster was able to almost triple her downloads within a month. And it wasn't because she paid some so-called "podcast promoter". There were no paid ads. No listen-for-listen tactics. Instead, she used one of the most powerful podcast growth strategies that we know of for growing an engaged listener based for a small podcast organically. And in this episode, I'm going to break down exactly what that strategy was, why it worked so well, and how you can apply it to your own podcast. Covered in this episode: Who this strategy works for. The Audience Borrowing strategy explained. How you can get these results. Finding people who share your audience. Reaching out to them so they reply. Tracking your results so you can get more of them. So, if you want a way of growing your audience of engaged listeners without paying for ads, this is for you. LEARN MORE Claricast - https://www.claricast.com Crack The Book on Spotify - https://open.spotify.com/show/5GpySInw1e8IqNQvXow7Lv Crack The Book on Apple Podcasts - https://podcasts.apple.com/us/podcast/crack-the-book-a-beginners-guide-to-reading-the-great-books/id1749793321 CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .
<p >So you want to build and grow a successful podcast.</p> <p >The question is, how?</p> <p >Because these days, a lot of the answers to the most common podcasting questions and challenges, things like "How to get more listeners?", "What to name your podcast?", "What microphone to use?" and so on, are increasingly being searched for through generative AI tools like ChatGPT, Claude, and Google Gemini.</p> <p >Even Google search is shifting in that direction now, with more people relying on the AI overviews rather than seeking out trusted sources, doing deep research or speaking to...
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