Podcasting in Professional Services

Turn your expertise into a media engine. Podcasting in Professional Services explores how industry experts are using podcasts to stand out in crowded markets, earn trust at scale, and create real business impact. Each episode breaks down the strategy behind successful podcast media brands—why they started, how they’re positioned, and how they actually drive growth. Hosted by John Tyreman, Founder of Red Cedar.

Podcasting in Professional Services is a business podcast hosted by John Tyreman, with 48 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

John Tyreman hosts Podcasting in Professional Services, a business show with 48 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Podcasting in Professional Services

  The Profitable Creative, with Christian Brim

  Aug 10, 202637 min

  In this episode of Podcasting in Professional Services, John Tyreman sits down with Christian Brim, founder and CEO of The Core Group, author of Profit First for Creatives, and host of The Profitable Creative and The Chris Project podcasts. Christian shares his journey of pivoting his 30-year-old firm to focus specifically on creative professionals and how he ended up launching his own show after guesting on other podcasts failed to spark the deep conversations he wanted to have. They explore the psychology of money in creative industries, the transformative concept of category design, the true value of business entertainment, and the haunting personal tragedy that inspired Christian's raw, unfiltered podcast on founder mental health. In this episode, you'll learn: • How sharing ideas on money mindset led Christian to launch his own podcast • Why creative professionals struggle with money shame and non-linear thinking • How category design focuses on being different instead of just being better • Why Christian is taking a podcast hiatus to retool his show's strategy • How a client's tragedy inspired a raw podcast on founder mental health • Why business podcasts must strive to engage and transform, not just educate Subscribe to the Profitable Creative podcast on Apple , Spotify , or YouTube CHAPTERS: 00:00 Welcome 01:15 Front Toward Microphone 02:36 Core Group Origins and Niche 05:29 Creatives and Money Mindset 08:34 Category Design Pivot 12:22 Profitable Creative Podcast Strategy 30:05 Chris Project and Closing Thoughts This episode was produced by Red Cedar Marketing . Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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  Episode #45

  Marketing Spark, with Mark Evans

  May 18, 202633 minS3

  In this episode of Podcasting in Professional Services, John Tyreman sits down with Mark Evans , founder of Marketing Spark and host of the Marketing Spark podcast. Mark shares his journey from initially shelving his podcast idea due to technical intimidation, to fully embracing the medium as technology lowered the barriers to entry. Together, they explore the true value of podcasting for B2B businesses and why treating a podcast simply as a "Trojan horse" for sales misses the bigger picture of relationship building and education. In this episode, you’ll hear: How tools like Riverside and Descript made recording and editing easier Why authentic human connections are the true gold of podcasting Ways to leverage existing relationships and book high-profile guests How to "squeeze as much juice" out of every episode with distribution Discover why podcast conversations are the ultimate trust-building asset Learn more about Marketing Spark This episode was produced by Red Cedar Marketing . Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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  Episode #44

  The 2026 State of Podcasting in Professional Services (Key Findings)

  Apr 13, 202635 minS3

  Download the free research report. If you’re running—or thinking about launching—a business podcast, this episode breaks down what’s actually working in 2026. John Tyreman unpacks the 2026 State of Podcasting in Professional Services report, based on insights from 147 podcast hosts and listeners across industries like marketing, consulting, AEC, accounting, and technology. In this episode, you'll learn: • What separates growing podcasts from stagnant ones • Why frequency is one of the biggest drivers of success • The real ROI of podcasting (and why it’s NOT sponsorships) • How listeners actually discover new shows • Why long-form content is still winning • The biggest challenges business podcasters face today One of the most surprising findings? Nearly two-thirds of podcast hosts say their show directly generates new business opportunities. If you're trying to turn your podcast into a growth channel—not just a content asset—this episode will give you a much clearer roadmap. This episode was produced by Red Cedar Marketing . Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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  Episode #43

  The Brainy Business, with Melina Palmer

  Jul 2, 202531 minS2

  Join us as we explore into the world of applied behavioral economics with Melina Palmer, CEO of The Brainy Business and host of The Brainy Business podcast. Melina shares her journey from exploring behavioral economics to becoming a sought-after consultant, speaker, and author. Discover how her podcast became a crucial tool for her business, helping her secure speaking engagements, book deals, and even a teaching role at Texas A&M University. Learn why she believes in the podcast as a superior medium for professional services and how she has tailored her content to evolve with her audience. Connect with Melina: https://www.linkedin.com/in/melinapalmer/ https://thebrainybusiness.com/ This episode was produced by Red Cedar Marketing . Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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  Episode #42

  After the First Million and Accounting for Innovation, with Matt Tait

  Apr 9, 202525 minS2

  On this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation —joins the show to share his experience podcasting about the importance of a clear, intentional marketing strategy. They discuss how Matt balances his busy schedule and the benefits of targeting specific audiences in professional services. In this episode, you’ll hear: Why Matt decided to pursue a podcast-centric marketing strategy How Matt fits hosting two shows into his busy schedule Differences between hosting an interview series -vs- co-hosted commentary Why your personality is so important when it comes to podcasting This episode was produced by Red Cedar Marketing . Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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Recent guests on Podcasting in Professional Services. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.