The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more. Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!
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Episode #6
How to Turn Your Podcast Into Affiliate Income Without Ads (with Dustin Howes)
Sep 29, 202641 minS1
Most podcasters think making money means chasing sponsors and selling ad slots. Dustin Howes built a different playbook. He turned Affiliate Nerd Out into affiliate income without selling a single ad, and some of the experts he features pay for the seat. In this episode of Podcasting Secrets with host Nathan Gwilliam, Dustin shows how he gets brands to pay for the ads that run his content and still send him the commission, how a simple free-sample ask turns cold brands into willing partners, why one affiliate read can keep paying long after a one-time sponsorship stops, and why leading with help opens doors to the kind of experts a cold pitch rarely reaches. Ready to make your podcast pay without chasing a single sponsor?This episode lays out the affiliate playbook that turns a show into income. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that last. Grab your FREE copy of the 101 Podcasting Secrets Guide by signing up for the newsletter at podcastingsecrets.com. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Website: https://podup.com/ Podcasts: Why We Believe: https://whywebelieve.com/ Podcasting Secrets: https://podcastingsecrets.com/ Dustin Howes (Host, Affiliate Nerd Out): Website: https://dustinhowes.com/ LinkedIn: https://www.linkedin.com/in/dustinhowes/ YouTube: https://www.youtube.com/@affiliatenerd Facebook: https://www.facebook.com/thedustinhowes Twitter / X: https://x.com/affiliatedutch
The 30-Minute Interview Structure That Generates the Most Audience Traction (with Tanh Truong)
Sep 15, 202642 minS1
Most podcasters chase volume. More episodes, more topics, more talking. Tanh Truong, founder of Proton Capital, grew his commercial real estate show on the opposite bet: fewer formats, more value, and 30-minute interviews that let the guest carry the episode. In this episode of Podcasting Secrets with host Nathan Gwilliam, Tanh reveals why his 30-minute interview episodes earn the most traction while a solo show fades, how he turns each guest into a contact he can call on for years instead of a one-time recording, and how giving eight hours of help before he asked for anything built the relationships and the investor base behind Proton Capital. Would you give eight hours of help to someone before asking for a single thing back?Tanh's answer is the quiet engine under his whole business. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that last. Grab your FREE copy of the 101 Podcasting Secrets Guide by signing up for the newsletter at podcastingsecrets.com. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Website: https://podup.com/ Podcasts: Why We Believe: https://whywebelieve.com/ Podcasting Secrets: https://podcastingsecrets.com/ Tanh Truong: Website: https://protonprofits.com/ Podcast: Wonton Wealthhttps://www.wontonwealth.com/ Apple: https://podcasts.apple.com/us/podcast/wonton-wealth-insights-into-commercial-real-estate/id1739345854 Instagram: https://www.instagram.com/pro_tanh/ LinkedIn: https://www.linkedin.com/in/tanh-truong-30a18ab0/ X: https://x.com/tanhtruong
How to Reclaim 10 Hours in Your Week Using a Simplified Editing Workflow (with Maggie Perotin)
Sep 8, 202637 minS1
Most creators think growing a podcast means piling on more work and chasing a bigger audience. Maggie Perotin built her coaching business on the opposite move: simplify the work, show up on a steady schedule, and let a small, loyal audience find her. In this episode of Podcasting Secrets with host Nathan Gwilliam, Maggie shares how an AI transcript workflow cut hours off her editing without wrecking the quality, how publishing on a steady schedule for years built the credibility that quietly brings her coaching clients, and why your values, not your logo or your color palette, are the real brand your audience feels in each interaction. What if the highest-leverage way to grow your show is to do less of the work that drains you?Maggie's answer starts with the task most creators dread, editing, and it points straight at the hours you can win back. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that last. Grab your FREE copy of the 101 Podcasting Secrets Guide by signing up for the newsletter at podcastingsecrets.com. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Website: https://podup.com/ Podcasts: Why We Believe: https://whywebelieve.com/ Podcasting Secrets: https://podcastingsecrets.com/ Maggie Perotin: Website: https://stairwaytoleadership.com/ LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ YouTube: https://www.youtube.com/channel/UCy6UbOMC2rosihF-aQPPRgQ
How a 67-Subscriber Podcast Earned Over a Million Dollars (with Cliff Ravenscraft)
Sep 1, 20261 hourS1
Most podcasters believe a bigger audience is what finally brings in real money. Cliff Ravenscraft, the coach known as the Podcast Answer Man, spent years proving the reverse. One of his favorite shows kept a small, exact audience and still paid off many times over. In this episode of Podcasting Secrets with host Nathan Gwilliam, Cliff reveals how a show with just 67 subscribers brought in over a million dollars in revenue, how his audience reduction strategy can lift a creator's income even as the download count drops, and why speaking to one exact person each week can do far more for a business than chasing a large, passive following that rarely takes action. What if the number you keep chasing is the one holding your podcast back?Cliff's answer flips the usual scoreboard, and it starts with who you serve, not how many. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that last. Grab your FREE copy of the 101 Podcasting Secrets Guide by signing up for the newsletter at podcastingsecrets.com. Catch the full playbook in this week's story: https://podcastingsecrets.com/blog/how-to-make-money-with-a-small-podcast-audience-with-cliff-ravenscraft-1 Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Website: https://podup.com/ Podcasts: Why We Believe: https://whywebelieve.com/ Podcasting Secrets: https://podcastingsecrets.com/ Cliff Ravenscraft: Website: https://cliffravenscraft.com/ Podcasts: https://cliffravenscraft.com/podcast LinkedIn: https://www.linkedin.com/in/cliffravenscraft/ Facebook: https://www.facebook.com/CliffRavenscraft Instagram: https://www.instagram.com/Cliffeotc/
A Desperate Search for Her Autistic Son Led Her to Build a Top 2% Podcast (with April Ratchford)
Aug 25, 202640 minS1
Most creators chase downloads and still wonder why the money stays out of reach. April Ratchford started Adulting with Autism after she could not find a single podcast to help her autistic son through life after high school. Within a year it passed 2.7 million downloads and reached the top 2% of shows worldwide. In this episode of Podcasting Secrets with host Nathan Gwilliam, April reveals how she grew that fast by paying for reach and learning to vet who she paid, why booking one credible guest opened the door to the next, the niche lesson most new hosts get wrong, and the plan to turn a large, loyal audience into a real business. Want to build a show people seek out? Start with a clear niche, keep a pace you can hold, and treat your audience as the foundation for products worth paying for. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that grow and last. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ April Ratchford: Website: https://adultingwithautism.com/ YouTube: https://www.youtube.com/channel/UC1x1PVtvXZ9vVZnqqahiaTw Instagram: https://www.instagram.com/adulting_autism/ Apple: https://podcasts.apple.com/us/podcast/adulting-with-autism/id1726252789 Spotify: https://open.spotify.com/show/3x5XAhD6vUr9vyxwo7PUrn
Every question we get asked before someone starts their trial.
If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.
What is the difference between Founder Solo and Founder Pro?
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
How do agency tiers work?
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
What is a talent profile?
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Can I switch plans later?
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Do you offer a free trial?
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
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You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
Is the 20% annual discount automatic?
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
What if I have more than 50 profiles or 20 clients?
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
