Episode #318
Pool Nation Podcast The $10,000 Pool Deck Opportunity Hiding in Your Existing Customers | Jeff Morrow Jr.
Episode # 314 Pool Nation Podcast. What if one pool deck job could put $10,000 in profit into your business in less than three days? In this episode of the Pool Nation Podcast, Edgar De Jesus and John “JJ Flawless” sit down with Jeff Morrow Jr. of Encore Brands and The Cool Pool Deck Coating to uncover one of the biggest overlooked revenue opportunities in the swimming pool industry: pool deck renovation. Pool service professionals walk through backyards every single day looking at pumps, filters, heaters, automation, water chemistry, and repairs. But what if one of the most profitable opportunities is something you're already walking across? Jeff explains how pool service companies can add pool deck resurfacing and renovation without becoming a full-scale construction company, buying expensive grinding equipment, or building an entirely new crew. The opportunity is simple: generate more revenue from customers you already have. Instead of adding more pool accounts, more trucks, more technicians, and more overhead, pool professionals can identify the right existing customers and offer a high-margin service that solves a real homeowner problem. Jeff shares how the Cool Pool Deck Coating was developed as a cement-based coating system that can be installed using standard brushes and rollers. He explains the difference between traditional knockdown pool deck systems, ordinary concrete paint, and a system designed specifically for pool deck environments. You'll also hear the incredible story of a 9,000-square-foot HOA pool deck project Jeff completed while his business was still struggling. Without his own crew or specialized equipment, he hired local help, completed the project in four days, and walked away with a $36,000 check. Today, Jeff teaches pool professionals how to recognize these same opportunities in their own businesses. In this episode, you'll learn: • Why pool deck renovation may be one of the most overlooked profit opportunities for pool service companies • How to generate more revenue from customers you already have • Why you don't necessarily need specialized equipment or a large construction crew • The difference between traditional knockdown coatings, ordinary paint, and cement-based pool deck coatings • How Jeff turned a 9,000-square-foot HOA project into a $36,000 job • How a pool deck project can potentially generate thousands of dollars in profit in just a few days • How to identify the “cherry” pool decks that may be ideal renovation opportunities • The warning signs that should make you walk away from a pool deck project • How to check bare concrete for efflorescence and potential moisture issues • Why older knockdown pool decks can represent a major resurfacing opportunity • How pool professionals can become the project manager instead of doing every part of the job themselves • The simple three-step process: Clean It. Coat It. Seal It. • How custom colors can completely transform a customer's backyard • Why commercial pools, HOAs, hotels, resorts, and residential pools can all represent opportunities • How adding just two or three pool deck projects per year could dramatically impact your company's profitability If you're a pool service professional, pool repair company, pool builder, pool contractor, swimming pool technician, or pool business owner looking for ways to increase revenue, improve margins, and grow without simply adding more weekly service accounts, this episode is for you. The next opportunity for your pool company may not be inside the equipment room. It may be the surface you're walking across every single day. ⏱️ EPISODE TIMESTAMPS 00:00 Welcome to the Pool Nation Podcast 01:00 The opportunity hiding in your existing pool customers 03:00 Special midweek episode with Jeff Morrow Jr. 07:00 Pool Nation announcements and what's coming next 09:00 Upcoming Pool Nation and Hayward training 14:00 Meet Jeff Morrow Jr. and Encore Coatings 17:00 Starting a business during the recession 19:00 The challenge of introducing a new product to contractors 21:00 How YouTube and online sales changed the business 23:00 Why Encore moved from wood decks to pool decks 25:00 The “turbocharger” opportunity for pool service companies 28:00 Why pool pros often avoid pool deck renovations 31:00 Why John changed his mind about pool deck coatings 35:00 What makes the Cool Pool Deck Coating different from paint 37:00 The cement-based technology behind the coating 38:00 When pool pros should walk away from a deck 39:00 Growing revenue without adding more pool accounts 41:00 How to learn more about the Cool Pool Deck Coating 43:00 Sponsor break 48:00 Pool deck heat and the commercial market opportunity 50:00 Testing the coating at a major resort 51:00 The incredible barefoot pool deck reaction 53:00 How the heat-reduction technology works 54:00 Custom colors and matching a homeowner's backyard 57:00 The pool deck job that changed Jeff's financial situation 58:00 Taking on a 9,000-square-foot HOA pool deck 1:00:00 Completing the job in four days and collecting $36,000 1:01:00 How to subcontract the work and become the project manager 1:02:00 The economics behind a $10,000-profit pool deck job 1:03:00 How the same HOA deck held up years later 1:05:00 The “Knockdown Dilemma” 1:08:00 Millions of aging pool decks and a massive opportunity 1:09:00 The picture-perfect profitable pool deck 1:10:00 How to identify the best pool decks on your existing route 1:11:00 Red flags pool professionals need to recognize 1:12:00 Efflorescence and concrete problems explained 1:13:00 How to test a pool deck for moisture issues 1:16:00 The three-step system: Clean It, Coat It, Seal It 1:17:00 Tools and installation process 1:18:00 Measuring pool decks remotely and estimating materials 1:20:00 Sponsor break 1:25:00 Why pool deck renovation can be a high-margin add-on 1:27:00 Contractor pricing and potential margins 1:29:00 Start getting your share of pool deck renovation revenue 1:30:00 John's message to pool service professionals 1:32:00 Pool Nation proposes a real-world hands-on pool deck class 1:34:00 Commercial pool renovation season and final thoughts 1:35:00 Closing THANK YOU TO OUR VISIONARY PARTNERS The Pool Nation Podcast is made possible by the incredible companies that continue to support Pool Nation and the swimming pool industry: SPPA BlueRay XL AquaStar Pool Products Natural Chemistry Raypak OnCore Filtration Heritage Pool Supply Hayward Pool Products Poolside Tech Pool Brain Nidec / U.S. Motors The Cool Pool Deck Coating / Encore Brands Thank you to every one of our partners for investing in the education, growth, and success of pool professionals. ABOUT POOL NATION Pool Nation is dedicated to helping swimming pool professionals Master the Business and Perfect the Craft. From pool service and repair to water chemistry, construction, leadership, business growth, profitability, training, and the latest pool industry products and technology, Pool Nation is committed to elevating the swimming pool industry and helping pool pros build stronger, more profitable businesses. Subscribe to the Pool Nation Podcast and share this episode with another pool professional who needs to stop leaving money in the backyard.
