Positive. Business. Action.

This is where agritourism meets real-world action.Hosted by Hugh McPherson, a longtime leader in the agritourism and attractions space, this podcast dives into the stories behind family farms, campgrounds, fall festivals, and entertainment businesses. Hugh shares honest conversations, practical ideas, and lessons learned from over 30 years in the industry—along with interviews with people who are out there making it happen.It’s positive, lighthearted, and packed with takeaways you can actually use. You’ll feel right at home here.Join us! https://linktr.ee/positive.business.action

Positive. Business. Action. is a business podcast hosted by Hugh McPherson and Guests, with 19 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Hugh McPherson and Guests hosts Positive. Business. Action., a business show with 19 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #15

  Mastering Delegation: How to Stop Micromanaging and Scale Your Business

  May 27, 202629 minS1

  <p>Why do so many business owners struggle to delegate—even when they know they need to?</p><p><br></p><p>In this episode, we break down the real reasons entrepreneurs hold onto tasks for too long and how effective delegation can completely transform your business, leadership, and personal freedom. From overcoming control issues to building systems your team can actually follow, this conversation is packed with practical strategies for creating a more empowered and scalable operation.</p><p><br></p><p>Whether you’re stuck doing everything yourself or trying to build a stronger leadership team, this episode will...

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  Episode #16

  How to Market Your Agritourism Event: Sell More Tickets & Build a Stronger Brand

  Apr 23, 20261h 18mS1

  <p>Mastering Agritourism Event Marketing with Channing Muller</p><p>How do you turn a farm event into an experience people can’t stop talking about—and can’t wait to come back to?</p><p>In this episode, Channing Muller shares proven strategies for elevating your farm, festival, or agritourism business through smarter marketing, stronger branding, and unforgettable guest experiences. From creating pre-event buzz to maximizing post-event engagement, this conversation is packed with practical tactics you can apply immediately.</p><p>If you want to attract more visitors, improve conversions, and create a consistent brand people remember, this episode is for...

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  Episode #15

  Stop Underpricing: How to Charge More and Grow Your Agritourism Business

  Apr 15, 20261h 3mS1

  <p>Unlocking Pricing Strategies in Agritourism with Maureen Ballatori</p><p>What if the biggest opportunity in your agritourism business isn’t more visitors—but how you price your experience?</p><p>In this episode, Maureen Ballatori, CEO of Agency29, breaks down the psychology behind pricing and how farms and attractions can increase revenue, stand out, and create unforgettable guest experiences.</p><p>From premium pricing to decoy strategies and brand differentiation, this conversation is packed with practical, real-world insights you can apply immediately—whether you’re a small farm or a growing attraction.</p><p><br></p><p>• The psychology...

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  Positive. Business. Action.

  Are You Properly Covered? Agritourism Insurance & Risk Management Explained

  Apr 6, 202657 minS0

  <p>What’s the biggest risk in agritourism—and are you actually covered for it?</p><p>In this episode, we sit down with Kim Ayers from Risk Services Levitt to break down the essential role of insurance and risk management in protecting your farm, your guests, and your business.</p><p>From liability coverage to signage, vendor risks, and real-world claims, this conversation clears up common misconceptions and gives you practical strategies to reduce risk, stay compliant, and operate with confidence.</p><p>Whether you're running a corn maze, pumpkin patch, or full-scale agritourism attraction, this episode is a must...

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  Episode #14

  How to Build a Strong Company Culture and Grow Through Crisis

  Mar 26, 20261h 5mS1

  <p>Building Culture, Innovating Through Crisis, and Growing with Purpose | Ticket Spice</p><p>What does it take to turn a family business into a thriving tech company—while building a culture people actually love being part of?</p><p>In this episode, Eric Knopf and Shadi Hayek from TicketSpice share how they transformed their business through resilience, innovation, and a deep commitment to culture.</p><p>From navigating the uncertainty of COVID-19 to developing new products and strengthening their team, they reveal how intentional leadership and bold experimentation helped them not only survive—but grow stronger.</p><p>You’ll als...

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