Postal Hub podcast
Ep 400: E-commerce returns and sustainability
Serial returners might think they are environmentally conscious, but new research shows they contribute a disproportionately high amount of emissions compared to other online shoppers. Assistant Professor Heleen Buldeo Rai from VUB Mobilise discusses: Increasing purchases and increasing returns The very high return rates for fashion Higher returns online compared to in-store purchases How to define "serial returners", including minimum threshold of purchases Environmental awareness of serial returners What causes serial returners to return goods bought online? Does the e-commerce sector have to take responsibility for encouraging this behaviour? Returns policies and consumer behaviour What tools could e-commerce retailers use to reduce returns? Retailer practices for resellable returned items Resale potential of returned items Sustainability implications of returns, and of serial return behaviour The distances returned items have to travel Serial returners are responsible for a disproportionate amount of emissions The research "Consumer heterogeneity behind e-commerce returns and emissions" can be downloaded via a link on the Postal Hub Podcast website - thepostalhub.com
