
Power & Impact
Stop Following the Plan. Start Following Curiosity | With Craig Dubitsky
What happens when you stop worrying about where your career is supposed to lead and start paying attention to what interests you? Craig Dubitsky has built a career on exactly that. He began on the floor of the commodities exchange and worked his way up to trader. Then he made a sharp turn into entrepreneurship, helping build Method and EOS before founding Hello Products. His latest venture is Happy, the coffee company he launched with Robert Downey Jr. On paper, those moves have little in common. To Craig, they're the same story. Each began with curiosity about something he couldn't leave alone, and with one question: Why does it have to be this way? In this week's Power & Impact , Craig explains how some of the biggest turns in his life began with simply saying yes to a meeting or starting a conversation. He makes the case that relationships have mattered more to his career than any carefully constructed plan. We also explore what great brands understand about human behavior, and why Craig believes curiosity and human connection will only grow more valuable in the age of AI. His career may look unconventional, but one idea runs through it: Pay attention to what interests you, and don't be afraid to follow an idea somewhere unexpected.





