Power Movers

Welcome to Power Movers, where we dive deep into the systems, strategies, and secrets that help entrepreneurs and business owners achieve clarity, confidence, and success. Join me as we explore: Business Operating Systems (BOS): Master the frameworks that drive success. AI for Entrepreneurs: Practical tools to save time and work smarter. Wellness for Entrepreneurs: Breathing techniques, mindfulness, and routines for peak performance. Big Ideas & Conversations: Stories, insights, and lessons from the cutting edge of business and life. Whether you're scaling your business, exploring AI, or finding balance in your life, this podcast will inspire and equip you for the journey. New episodes every week! https://www.linkedin.com/in/roycastleman/ https://allthepower.co.uk/ https://www.facebook.com/roy.castleman

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  Episode #87

  Steve Schroeder: The Invisible Factory Slowing Your Business Down

  Oct 1, 202647 minS1

  EPISODE OVERVIEW Duration: Approximately 48 minutes Best For: Trapped entrepreneurs who feel like every idea, every task, every decision has to crawl through them before it goes anywhere Key Outcome: You will see where your business slows to a stop, the hidden waiting between steps, and how the right use of AI lets you move an idea straight through without it landing back on your desk You built something real. Now the work moves at the speed you can personally keep up with, and that speed is you at your desk at 11pm. THE BOTTOM LINE Steve Schroeder spent 20 years inside Microsoft and the largest boutique agile consultancy in the world, fixing companies that could no longer get anything out the door. On one job for a huge telecoms firm, his team mapped every step it took to ship one new feature. They covered two full walls. The result stopped the executives cold. They cut the time by 73 percent. Here is what that means for you. The delay was never the people working hard. It was the waiting in between, the loops, the things sitting in a queue for two weeks. You feel this every day. The work stalls the moment it leaves your hands, so you stop letting it leave your hands, so it all runs back through you. Steve calls the hidden part of this the invisible factory. This conversation turns into something bigger, Roy and Steve trading exactly how they use AI to author books in their own voice, run a whole content system, and hand off the executive assistant work they could never keep staffed. The thread running through all of it, you stay the architect. The machine does the work. You keep the judgement. WHY THIS EPISODE MATTERS TO YOU Every idea you have currently dies in a queue somewhere, or lands back on your plate for approval. Steve names why that happens and how to see it, so the work stops depending on you being awake. You have told yourself nobody does it like you do, so everything stays in your head. This episode shows how to get what is in your head out into a system that runs it, without losing the standard you built the place on. The 73 percent figure is real. That is time that gets handed back. For you, the equivalent is the difference between a business that moves while you sleep and one that only moves while you type. If you keep working the way you work now, the cost is the same one you already feel. The guilt of resting, the guilt of working, and a business that quietly runs you instead of the other way round. KEY INSIGHTS YOU CAN IMPLEMENT TODAY The delay is invisible, so map it. Steve's point is that you cannot fix what you cannot see. Write out the real journey of one thing, one client onboarding, one proposal, one deliverable, and mark how long each step actually waits before someone picks it up. The waiting is where your business is stuck, not the working. The loops are killing you. On Steve's telecoms job, one design went back to the manager four times, each time for a small change. That manager is you, and that loop is why nothing ships without you. The fix starts by combining steps and cutting the approvals that add nothing. Use two AI tools, not one. Roy and Steve both run Claude and ChatGPT side by side, one building, the other checking. The thing is, neither is right all the time. You stay the architect who knows when it has gone down the wrong road. That is the human element you hold on to, not the typing. Offload the thinking, keep the judgement. Roy connects Claude to Notion so his ideas get captured and sorted while he stays in flow. It became the executive assistant he could never keep. For you, this is delegation that does not require you to trust another person with everything in your head first. Your voice is the asset, and AI can find it. Roy spoke 40 stories into a system in two days, then applied a storytelling method he could not have learned in a year. The result moved him to tears reading his own story. This is not the machine replacing you. This is the machine getting what is in you out to the people who need to hear it. GOLDEN QUOTES WORTH REMEMBERING "You literally cannot see what's going on under the covers. I call it the invisible factory." Steve Schroeder "We saved 73 percent of the time in their flow, and this is real world." Steve Schroeder "You have to remain the architect." Roy Castleman "You are giving a machine gun to a toddler. Knowing a little bit about your environment is so important." Roy Castleman "AI has given me the voice to go out to my audience in a way that I was never able to before." Roy Castleman "How can I get that idea and just have it continuously moving. You will succeed if you do that." Steve Schroeder QUICK NAVIGATION FOR BUSY LEADERS 00:00 - Introduction: The work only moves as fast as you can personally keep up 02:30 - Steve's road from Microsoft to agile to his own firm: why small teams and iterative delivery just fit 07:15 - Value stream mapping in plain English: seeing the invisible factory that slows everything down 13:40 - The 73 percent story: two walls of process, and the loops and queues nobody could see 19:00 - Why bigger companies get slower: layers, legacy systems, and approvals that add nothing 23:30 - Every business will need an agentic system: get on the train at the first stop you can reach 28:00 - Claude and ChatGPT side by side: using two tools so you stay the architect 33:20 - Roy's podcast flow and the Notion executive assistant: offload the thinking, keep the judgement 39:00 - The machine gun to a toddler: why knowing your environment protects you 43:00 - Finding your voice with AI: 40 stories in two days and the storytelling method that changed everything 46:30 - Conclusion: one piece flow, keep the idea moving, and you will succeed GUEST SPOTLIGHT Name: Steve Schroeder Bio: Steve spent over 20 years in software and agile delivery, starting at Microsoft and rising through the largest boutique agile consultancy in the world before it was acquired by Accenture. He now runs Elite Flow Consulting, where he helps organisations see the hidden delays in their work using value stream mapping and AI. His approach matters to trapped entrepreneurs because it names the real reason nothing moves without you, the waiting between the steps, and shows how to get an idea flowing straight through. YOUR NEXT ACTIONS This Week: Pick one thing that always ends up back on your desk. Write out every step it goes through, from idea to done, and mark how long it sits waiting between each step. You will find the delay is not the work, it is the waiting. This Month: Take one of those waiting points and remove it. Combine two steps, cut one approval, or hand a decision to someone else with a clear boundary. Watch what happens to the flow when you are not the loop it runs back through. This Quarter: Choose one tool, Claude or ChatGPT, and use it as your thinking partner on one repeatable process, not as a search box. Stay the architect. Let it do the work while you keep the judgement, and start building the system that moves whether you are at your desk or not. EPISODE RESOURCES Elite Flow Consulting, Steve's firm Celera Analytics, Steve's proprietary software for identifying value streams across industries Flow Intelligence, Steve's forthcoming book Value stream mapping, the method originating with Toyota Claude and ChatGPT, used together as thinking and building tools Notion and Notebook LM, for capturing and organising work n8n and Zapier, for building automated workflows Motion, connected to Claude for scheduling and task work Claude Code and Codex, for building and checking code The Dent programme by Daniel Priestley, the Key Person of Influence programme where Roy met his storytelling mentor ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ READY TO ESCAPE THE TRAP? Take the Freedom Score Quiz: https://allthepower.co.uk/quiz Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes. Book a Free Strategy Session: https://www.allthepower.co.uk/contact Let's discuss how to build a business that works WITHOUT you. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CONNECT WITH YOUR HOST, ROY CASTLEMAN Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom. Website: www.allthepower.co.uk LinkedIn: https://www.linkedin.com/in/roycastleman/ YouTube: https://www.youtube.com/@allthepowerltd

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  Episode #89

  Bob Fabien Zinga: The Difference Between a Business That Pays You and a Life That Means Something

  Aug 27, 202644 minS1

  EPISODE OVERVIEW Duration: Approximately 55 minutes Best For: Trapped entrepreneurs who carry every decision themselves and wonder why their team never quite steps up Key Outcome: You will see why your people give you a fraction of what they could, and what changes when you lead instead of manage He started at the very bottom of the most powerful navy in the world. He finished as a commander. The lesson he brought back is the one most business owners never learn. THE BOTTOM LINE You built this thing. You give it everything. That is exactly why you are exhausted. Bob Fabien Zinga came to America at 17 with one suitcase, a guitar, and enough money for a single year of school. He went from seaman recruit to commander in the US Navy, built businesses alongside a full career, and now spends his time helping other people rise. The thing he keeps coming back to is this. Most people give their work about 25 percent of what they are capable of. Management, done well, can get them to 100. Leadership takes them past it. If you are the only one in your business operating at full effort, you do not have a team problem. You have a leadership gap, and it is the reason every decision still runs through you. WHY THIS EPISODE MATTERS TO YOU You already know you are the bottleneck. This episode explains the mechanism behind it. When your people run at a quarter of their capacity, you fill the other three quarters yourself. That is your 55 to 80 hour week. Bob draws a hard line between management and leadership. Management is a science you can learn from a book. Leadership is what gets people to care about something bigger than the task in front of them. Get that right and work stops flowing back to your desk. He watched people in the Navy give everything for the sailor beside them, not because someone managed them well, because they shared a mission. The same force is available to you. Most owners have never once made their vision clear enough for anyone else to carry it. The cost of staying as you are is not just tired days. It is a business that cannot survive a week without you, and a life measured only by the hours you put in. KEY INSIGHTS YOU CAN IMPLEMENT TODAY Your team is not lazy. They are unled. The 25 percent figure Bob quotes is what people give by default. The rest is unlocked by a shared mission, not by you working harder to cover the gap. You cannot delegate what you have never articulated. In the Navy they call it command by negation. Sailors act on the commander's intent because there is nobody there to ask. If your intent lives only in your head, everything has to come back through you. Caring about your people has to be real, never a checkbox. Bob says people smell it a mile off, the same way children do. The fastest route out of the bottleneck is a team that trusts you enough to own their part. AI can carry the repetitive load. It cannot decide, cannot feel, cannot bear responsibility. Get clear on which tasks in your day are genuinely human and which are just noise you have been absorbing. Success does not satisfy. Bob reached the top and found it empty. The shift from success to significance is what makes stepping back feel like a gain rather than a loss. You are not abandoning the business. You are making room for a life. GOLDEN QUOTES WORTH REMEMBERING "Once you attain a certain level of success, I think it is really your duty and your responsibility to start helping other people." Bob Fabien Zinga "With leadership you can get to 110, 120 percent. And the way you can do that is because leadership is more than a science, it is an art." Bob Fabien Zinga "Nobody is going to say on their deathbed, I want to go back to the office and make an extra dollar. It is going to be the people you love, the people you impacted." Bob Fabien Zinga "We listen so often as humans. We listen to answer. We need to listen to understand." Roy Castleman "It is really the impact you are having on the life of other people. All that money is going to stay right here." Bob Fabien Zinga QUICK NAVIGATION FOR BUSY LEADERS 00:00 - Introduction: The books that reshaped a life, and why leadership principles work like gravity whether you believe in them or not 06:30 - From the Congo to Alabama with one suitcase: what you learn when survival is the test, not theory 14:00 - Technology, business, leadership: the three skills Bob bet his whole career on back in the 90s 22:00 - Learning business at his parents' side: how to listen to the customer and why the customer is king 28:00 - The Navy story: from the lowest rank to commander, and what command by negation teaches you about trusting your people 38:00 - Management versus leadership: why your team gives 25 percent, and what closes the gap 44:00 - AI and the human edge: what machines will never do, and how to build a more human company 52:00 - Success to significance: the shift that makes stepping back feel like a gain GUEST SPOTLIGHT Name: Bob Fabien Zinga Bio: Bob Fabien Zinga rose from seaman recruit to commander in the US Navy while building a parallel career in technology and cybersecurity, ending up as a chief information security officer. Born in the Republic of the Congo, he arrived in America at 17 with almost nothing and now mentors and coaches leaders through his podcast and forthcoming leadership book. For business owners, he offers a rare view of leadership tested where the stakes are life and death. Full bio at https://bobfabienzinga.com/bio/ Connect with Bob: Website: https://bobfabienzinga.com LinkedIn: https://www.LinkedIn.com/in/bobfabienzinga YOUR NEXT ACTIONS This Week: Pick one recurring decision that always lands on your desk. Write down your intent behind it in plain words, then hand both the decision and the intent to someone on your team. This Month: Sit down and make your vision clear enough that someone else could repeat it back to you. If they cannot carry it, they cannot take work off you. This Quarter: Audit a full week of your tasks. Mark what is genuinely human, what could go to your team, and what could go to AI. Then start moving things off your plate, one column at a time. EPISODE RESOURCES The Leadership Bible The 21 Irrefutable Laws of Leadership by John C. Maxwell Think and Grow Rich by Napoleon Hill The Richest Man in Babylon by George S. Clason Unapologetically Ambitious by Shellye Archambeau The 7 Habits of Highly Effective People by Stephen Covey Eat That Frog by Brian Tracy ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ READY TO ESCAPE THE TRAP? Take the Freedom Score Quiz: https://allthepower.co.uk/quiz Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes. Book a Free Strategy Session: https://www.allthepower.co.uk/contact Let's discuss how to build a business that works WITHOUT you. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CONNECT WITH YOUR HOST, ROY CASTLEMAN Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom. Website: www.allthepower.co.uk LinkedIn: https://www.linkedin.com/in/roycastleman/ YouTube: https://www.youtube.com/@allthepowerltd

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  Episode #86

  Bryan Blackmon: How He Clawed Out of Rock Bottom (And What It Teaches Trapped Business Owners)

  Aug 11, 202639 minS1

  EPISODE OVERVIEW Duration: Approximately 45 minutes Best For: Trapped entrepreneurs who feel like the business they built to give them freedom has quietly become the thing running them Key Outcome: A simpler way to look at your day, your thoughts and your environment, so you stop carrying weight that was never yours to carry He rebuilt everything from a car, a tent and a borrowed roof. The turnaround did not come from doing more. It came from taking things away. THE BOTTOM LINE You built this thing from nothing, and somewhere along the way it started running you. Bryan Blackmon knows that feeling in a different form. He lost everything, then rebuilt from absolute zero. The thing is, his story is not really about addiction or homelessness. It is about who holds the controls in your life. Bryan and Roy get into why you can only control your own mind, why adding more (the raise, the new car, the extra hours) rarely settles the noise, and why taking things away is where the real change lives. For a business owner working 55 to 80 hours a week, that idea lands hard. You have spent years adding. This is a conversation about what happens when you stop. WHY THIS EPISODE MATTERS TO YOU You feel guilty resting and guilty working. Bryan and Roy explain why that comes from an internal voice you can actually change, and what happens to your whole day once you do. If everything runs through you, the chaos in your head is part of the problem. This episode shows how clearing that noise creates room to think, so the business stops feeling like a cage. Bryan makes the case for subtraction over addition. For an owner drowning in tasks, that is the first honest step toward stepping back. The cost of ignoring this is another eighteen months of reaching for your phone before your feet hit the floor, and another eighteen months of your business owning you instead of the other way round. KEY INSIGHTS YOU CAN IMPLEMENT TODAY Taking responsibility for your environment gives you power, not blame. The moment Roy accepted he controlled how he walked into a room, the weight shifted. For a trapped owner, that means the bottleneck is not a life sentence, it is a decision. Growth often comes from removing people, places and things, not adding them. You keep adding staff, tools and hours hoping for peace. Bryan found the opposite worked. Less noise, more clarity. Accept the worst case and the weight lifts. When Roy sat with losing everything, the fear that had frozen him loosened. Once you can face the worst, you can ask the smaller question, what can I do to make it a little better today. Look at where you were two months ago, not just where you think you should be. Grab a pen and paper. Momentum is easier to see backwards, and seeing it makes the next step lighter. Protect your first 30 minutes. Bryan does not touch his phone for half an hour after waking. For an owner whose day is hijacked by everyone else's needs, that first half hour is the one bit of the day you can actually own. GOLDEN QUOTES WORTH REMEMBERING "I can only control my mind and my feelings." Bryan Blackmon "When I took responsibility, okay, I am in control of every single thing in my environment. Realising the power that gave me, that power was really something." Roy Castleman "You can look at your past, just don't stare at it." Bryan Blackmon "You can control your sail, you cannot control the storm." Bryan Blackmon "You can't start anything if you don't know what you want." Bryan Blackmon QUICK NAVIGATION FOR BUSY LEADERS 00:00 - Introduction: Roy's morning of meditation, ice bath and breath work, and why how you start the day sets everything after it 03:30 - Bryan's story: From Fort Worth to sleeping in a car in California, and the moment 942 days ago that changed direction 09:00 - Taking responsibility for your environment: Why control starts with your own mind, not the outside world 13:30 - Subtraction over addition: The counterintuitive lesson that removing things, not adding them, created real change 18:00 - Accepting the worst case: How facing losing everything lifted the weight and freed up the next step 23:00 - Momentum and compound interest: Small daily disciplines and why looking backwards shows you further than you think 30:00 - The voice in your head: How you talk to yourself, celebrating small wins, and the meditation that clears the noise 38:00 - Morning and evening routines: Protecting your peace, your energy and your time, and building the Crab Transformation Experience 43:00 - Conclusion: Bryan's one piece of advice, get clear on what you actually want before you try to change anything GUEST SPOTLIGHT Name: Bryan Blackmon Bio: Bryan Blackmon is the founder and operator of Crab Crew Life, a high-accountability transformation platform designed to force real-world behavioral consistency. After successfully rebuilding his own life from absolute zero following years of severe adversity, addiction, and homelessness, Bryan bypassed generic motivational tropes to engineer a structured, daily execution methodology. He now leads a global digital community focused on dismantling "survival-mode" psychology, building authentic peer-to-peer accountability, and redefining what real, resilient leadership looks like in practice. Connect with Bryan: Website: www.crabcrewlife.com LinkedIn: https://linktr.ee/bryanandelaine YOUR NEXT ACTIONS This Week: Do not touch your phone for the first 30 minutes after you wake. Notice how the rest of the day feels when you own the start of it instead of the inbox owning you. This Month: Grab a pen and paper and list the people, places and things that add noise to your week. Pick one to remove. Then look back at where you were two months ago and mark what has actually moved. This Quarter: Get honest about what you actually want from this business. Write it down without editing. That answer decides which parts of the day-to-day you keep running and which parts you finally hand over. EPISODE RESOURCES Crab Crew Life and the Crab Transformation Experience, Bryan's daily discipline methodology, at www.crabcrewlife.com The Four Agreements by Don Miguel Ruiz, referenced by Roy Dr Joe Dispenza's meditation work, referenced by Roy The Wim Hof Method breath work, which Roy teaches as a certified instructor ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ READY TO ESCAPE THE TRAP? Take the Freedom Score Quiz: https://scoreapp.atpbos.com/freedom Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes. Book a Free Strategy Session: https://www.allthepower.co.uk/contact Let's discuss how to build a business that works WITHOUT you. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CONNECT WITH YOUR HOST, ROY CASTLEMAN Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom. Website: www.allthepower.co.uk LinkedIn: https://www.linkedin.com/in/roycastleman/ YouTube: https://www.youtube.com/@allthepowerltd

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  Episode #85

  Jannik Claudi: The Subconscious Crew Rowing Your Business Backwards

  Jul 28, 202643 minS1

  EPISODE OVERVIEW Duration: Approximately 42 minutes Best For: Trapped entrepreneurs who set a bigger target, start strong, then find themselves quietly drifting back to the level that feels safe Key Outcome: You will understand why growth stalls even when you know exactly what to do, and how small consistent steps beat trying to change everything at once You set the course for a bigger year. Weeks later you are back where you started, and you cannot explain how. THE BOTTOM LINE Jannik Claudi runs a business he built to be himself, not to fit someone else's mould. In this conversation he shares a picture that will stick with you. Imagine your business is a ship and you are the captain. You set a new course for a bigger goal. The thing is, most of your crew is below deck where you cannot see them, and some of them do not want to go where you are pointing. One is quietly planning to row back to the level that felt safe. That is not weakness. That is you, the trapped entrepreneur, running into the part of yourself that was built to keep you comfortable. Jannik works with owners to find what that hidden crew actually wants, then feed it the right way so it starts rowing with you instead of against you. One client sold his business and wanted to do ten things at once. He was doing none. They started with one gym session a week. By week eight or ten he was training four times, reading, walking hours a day, trading, all of it. That is the compounding effect of doing it the natural way, one step at a time. WHY THIS EPISODE MATTERS TO YOU You keep setting bigger goals and keep sliding back, and you blame discipline. This episode shows you the real reason, and it is not laziness. If everything runs through you, part of the problem lives in your head, not your diary. Understanding that changes how you approach every plan you make from here. Jannik's client went from doing nothing to a full, consistent routine by starting with one action a week. That is the escape from the all-or-nothing trap that keeps you frozen. Keep pushing through change by sheer will and you will keep burning out at the same ceiling. This gives you a gentler way through. KEY INSIGHTS YOU CAN IMPLEMENT TODAY The all-at-once approach is why your new plans collapse. Jannik makes clients do one small step a week on purpose, because a plan with a near-zero failure rate builds the momentum that a giant to-do list destroys. When you set a bigger goal and everything suddenly goes sideways, that is your subconscious rowing back to safe. Name what the safe version of you is protecting and you can work with it instead of fighting it. AI only gives you rubbish when you give it rubbish. Roy talks about doing 172 hours of his old work in a day, not by handing everything over, but by teaching the AI to think critically and working with it together, one small project at a time. You are judging today's attempt on who you were a year ago. You are not that person now. Try the thing that failed before with the skills you have since gained and the output changes. Everything that triggers you, the driver who cuts you off, the client who frustrates you, is a notification pointing inward. That is where the work is, and doing it makes you steadier as the person running everything. GOLDEN QUOTES WORTH REMEMBERING "Even if he's a dickhead, why do you let him change your reality?" - Jannik Claudi "A trigger always leads inside." - Jannik Claudi "If you pour love inside the right way, what comes out is love." - Jannik Claudi "I live for every failure, because every failure is an opportunity for me to learn something." - Roy Castleman "Follow your own inner voice. And if you don't have it, the one best thing to do is do nothing." - Jannik Claudi QUICK NAVIGATION FOR BUSY LEADERS 00:00 - Introduction: Meeting Jannik and the shared Wim Hof work that connected them 03:15 - Leaving the safe path: Why Jannik walked away from mainstream psychology to be himself 08:30 - AI as a thinking partner: How to work with it instead of letting it make you lazy 14:00 - Finding your voice: Roy on authoring a book by talking his stories out 19:20 - The mirror principle: Everything you put out comes back, and why that is your responsibility 24:40 - Level one and the driver who cuts you off: Learning the natural way, without shame 30:10 - The ship and the hidden crew: The subconscious model behind why growth stalls 36:00 - One step a week: The client who did nothing, then everything, by starting small 40:30 - Conclusion: Follow your inner voice, and when you cannot hear it, do nothing GUEST SPOTLIGHT Name: Jannik Claudi Bio: Jannik Claudi is a business coach and founder of The Keys to Balance. He studied psychology in Amsterdam, trained as a Wim Hof Method instructor and a qigong instructor, and now helps business owners find clarity, inner calm and focus by working with the subconscious patterns that quietly steer their results. His approach is about growing the natural way, one small consistent step at a time. Connect with Jannik: Website: https://thekeystobalance.de/wp-content/index.html LinkedIn: https://www.linkedin.com/in/jannik-claudi-8a2a9a297/ YOUR NEXT ACTIONS This Week: Pick one goal you keep failing to stick to. Shrink it to a single action you can do once this week. One gym session. One page. One call. Do only that. This Month: Notice every time a new plan makes something go sideways. Write down what the safe version of you is trying to protect. That pattern is your ceiling. This Quarter: Take one project you would normally do alone and work through it with AI in small steps, teaching it your voice and your standards as you go, rather than expecting it to read your mind. EPISODE RESOURCES The Keys to Balance (Jannik's company): https://thekeystobalance.de/wp-content/index.html Wim Hof Method breathing and cold exposure work Notion, used alongside AI to hold your own structure rather than living inside the large language model Teal Swan, referenced as the source of the ship and crew subconscious model No additional links were mentioned for these resources in the episode. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ READY TO ESCAPE THE TRAP? Take the Freedom Score Quiz: https://scoreapp.atpbos.com/freedom Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes. Book a Free Strategy Session: https://www.allthepower.co.uk/contact Let's discuss how to build a business that works WITHOUT you. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CONNECT WITH YOUR HOST, ROY CASTLEMAN Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom. Website: www.allthepower.co.uk LinkedIn: https://www.linkedin.com/in/roycastleman/ YouTube: https://www.youtube.com/@allthepowerltd

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  Episode #84

  Bart Merrell: The Money Already Sitting in Your Own Backyard

  Jul 16, 202635 minS1

  EPISODE OVERVIEW Duration: Approximately 38 minutes Best For: Trapped entrepreneurs who wait for permission, a qualification, or the "right time" before acting on what they already know how to do Key Outcome: You will start seeing the skills, stories, and setbacks already inside your business as income and freedom, instead of waiting for something you do not have yet You have been sitting on the thing that sets you free, and you sold it for scrap. THE BOTTOM LINE Bart Merrell has never had a job in the way you would recognise one. He took the first commercial bungee jump to Japan, helped launch thrill rides, got disqualified from the FBI, and when he lost his lower left leg in 2024, he turned even that into a way to help other people. Running through all of it is one habit. Whatever crosses his path, good, bad or ugly, he asks how he can monetise it. That matters to you because you already carry more value than you charge for. You built this thing from nothing, and somewhere along the way you started treating the things you are best at as ordinary. Bart's story of his father, a pig farmer who sold the farm and died still searching for his next big thing while the new owner found a fortune buried in the ground, is a mirror. The freedom you are chasing is often already sitting in your own backyard. You just stopped looking at it. WHY THIS EPISODE MATTERS TO YOU You keep telling yourself you need a qualification, a certificate, or someone's blessing before you act. That belief is one of the quiet reasons you feel stuck. Bart became a bungee jump master in Japan and imported vehicles he had never imported before, all by saying yes and learning as he went. If you are the bottleneck because everything runs through your head, the fix is not always more delegation. Sometimes it is recognising that what feels effortless to you is exactly what other people would pay for. That reframe is what opens up new income without adding more hours. The things you do because you have to, the hard experiences, the setbacks, often carry the most value. Bart turned his amputation into a business helping others through limb loss. What you have lived through is something AI can never take from you. The cost of ignoring this is quiet and expensive. You keep grinding on the low value work while the real opportunity sits untouched, the way pig poop worth a dollar a pound sat under a farm for years. KEY INSIGHTS YOU CAN IMPLEMENT TODAY Say yes, then figure it out. Roy sent out a CV with his brother's name typed over, walked into interviews for jobs he barely knew, and phoned for help from client bathrooms for two and a half months. He bought that company in 2017. Confidence to learn beats waiting to feel ready. Sell it before you build it. Roy's client David got asked if he could do a Barry Manilow tribute act. He said yes, made a leaflet, and turned it into around £400,000 in bookings across theatres, Vegas, and cruise ships within a year. He committed first, then delivered. Knowledge used to be the bottleneck. It is not anymore. Bart rebuilt his own website for £25 in credits rather than paying £1,500. The gap now is not knowing, it is being willing to do. That said, you have to put the work in. The seven prompts that replace a team are noise. Value what feels ordinary to you. Roy's partner reads astrology for free at parties and calls herself unqualified, while people with less knowledge charge happily online. You are probably doing the same thing with something in your own business right now. Look at the light, not the shadow. So much fear surrounds AI. The better question is which parts of your week drain you, and how you free yourself and your team to do more of the work that feels human. GOLDEN QUOTES WORTH REMEMBERING "You do not need the qualifications, you just need to know a little bit more than the next person in the room." - Roy Castleman "When someone comes to you with a good opportunity and you don't know how to do it, say yes and figure it out." - Bart Merrell, quoting Richard Branson "Knowledge used to be the bottleneck. Now it's not. You just got to be willing to learn it and do it." - Bart Merrell "We're paying way more attention to the shadow that's being cast than the light that's being created." - Bart Merrell "Don't be like my dad and overlook the things that are right there within your reach, right in your own backyard. They might even look like a pile of pig poop." - Bart Merrell QUICK NAVIGATION FOR BUSY LEADERS 00:00 - Introduction: Why every idea dies if you cannot answer one question, how will you monetise it 03:15 - The bungee jump in Japan: what a little brilliant and a little crazy teaches you about running a business 08:30 - You do not need the qualification: Roy's story of walking into jobs he had never done and learning on the phone 14:00 - Say yes then figure it out: David's Barry Manilow act and £400,000 in a year 19:20 - Knowledge is now £20 a month: rebuilding a website for £25 and why doing beats knowing 25:10 - Monetise Your Mindset: turning what you like, what you need to do, and even an amputation into income 31:40 - Valuing yourself: why you devalue the things you are best at, and how to stop 35:00 - Conclusion: Acres of pig poop and the fortune buried in your own backyard GUEST SPOTLIGHT Name: Bart Merrell Bio: Bart Merrell has never had a job in the ordinary sense and does not believe you need one either. He teaches people to build financial security by monetising what they already know and do, an approach he calls the Monetised Mindset. From a pig farm in New Mexico to launching thrill rides in Japan, and turning the loss of his lower left leg in 2024 into a business helping others, Bart shows trapped entrepreneurs how to find income and purpose in what is already right in front of them. Connect with Bart: Website: TheSideHustleSamurai.com LinkedIn: https://www.linkedin.com/in/bart-merrell-2440148/ YOUR NEXT ACTIONS This Week: Write down three things you do for free or barely think about, the skills people always ask you for. Pick one and put a price next to it. That is the value you have been giving away. This Month: Take one idea you have been sitting on because you do not feel qualified, and say yes to a first small version of it. Sell it before you build it, then learn your way through, the way Roy did on the phone. This Quarter: Look at your week honestly. Find the low value work that drains you and start moving it off your plate, using AI or your team, so you free up hours for the work only you can do. EPISODE RESOURCES Monetize Your Mindset by Bart Merrell, a how to think book about turning what you like, need, and already do into income Identify Your Ideal Side Hustle, Bart's signature workshop Who Not How, the book Roy references on valuing yourself and your time Acres of Diamonds, the classic story Bart retells at the close Lovable, the tool Bart used to rebuild his website Suno, ElevenLabs, ChatGPT, Claude, and Gemini, the AI tools discussed for creating music, voice, and content ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ READY TO ESCAPE THE TRAP? Take the Freedom Score Quiz: https://scoreapp.atpbos.com/freedom Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes. Book a Free Strategy Session: https://www.allthepower.co.uk/contact Let's discuss how to build a business that works WITHOUT you. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CONNECT WITH YOUR HOST, ROY CASTLEMAN Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom. Website: www.allthepower.co.uk LinkedIn: https://www.linkedin.com/in/roycastleman/ YouTube: https://www.youtube.com/@allthepowerltd

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