PPC Live The Podcast - The F*ck ups that led to Triumphs

The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday.Please take a few moments to rate/review the show (a few seconds on Spotify)

PPC Live The Podcast - The F*ck ups that led to Triumphs is a business podcast hosted by Anu Adegbola, with 369 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Anu Adegbola hosts PPC Live The Podcast - The F*ck ups that led to Triumphs, a business show with 369 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  PPC Live The Podcast - The F*ck ups that led to Triumphs

  Ginny Marvin on PPC Mistakes, Leadership & Trust

  Aug 12, 202652 min

  In this episode, Ginny Marvin shares her extensive experience in digital marketing, insights on Google Ads updates, and practical advice on managing mistakes and international client relationships. Key Topics: Ginny Marvin's career journey and experience in digital marketingInsights on Google Ads updates and best practices Strategies for managing mistakes and rebuilding client trustTips for working with international clients across time zones The importance of fundamentals and continuous learning in PPCChapters 00:00 Introduction to Ginny Marvin and her career in digital marketing 02:01 Ginny's experience at Google and her industry insights 04:01 The importance of learning and staying updated in PPC 07:00 A memorable mistake and lessons learned in campaign management 10:01 Handling international clients and managing time zone differences 14:59 Supporting team members through mistakes and fostering growth 19:59 The role of fundamentals and continuous education in PPC 24:58 Preparing for upcoming Google Ads (August 17) updates and industry changes 30:07 Key takeaways on learning from mistakes and process improvement 39:49 The evolving landscape of AI and automation in advertising 44:46 Final thoughts and upcoming industry events Follow Ginny: LinkedIn Twitter/X How to Prepare for Google Ads’ August 17 Smart Bidding Update: Advice From PPC Experts -

  ListenShow Notes
• 

  PPC Live The Podcast - The F*ck ups that led to Triumphs

  The £10,000 Google Ads Mistake ft Scott Carruthers

  Aug 5, 202644 min

  In this episode, Scott shares his extensive experience in paid search, discusses common mistakes in Google Ads management, and offers practical advice on avoiding costly errors. Tune in to learn how to optimize your campaigns and leverage AI responsibly. Key Topics: Common Google Ads mistakes and how to avoid them The importance of proper conversion tracking and setup Using AI and automation responsibly in PPC campaigns Lessons learned from campaign budget overspending The role of testing and monitoring in campaign success Chapters 00:00 Introduction to Scott and his background 01:00 Scott's experience with public speaking and industry involvement 03:39 Scott's personal fun fact: walking 100,000 steps in a day 06:13 Scott's first major mistake: booking his stag do on the same weekend as a speaking engagement 08:06 The costly mistake of overspending with Smart Bidding 12:42 Rebuilding trust after a campaign budget error 17:33 Impact of new tools and updates in PPC 20:44 Key takeaway: monitor significant changes in campaigns 24:17 Misconceptions about Performance Max audiences 26:24 Using audience targeting effectively in Performance Max 28:12 The debate over broad match versus phrase and exact match 29:21 Common AI mistakes in PPC and how to use it responsibly 32:24 Communicating AI insights to clients 34:13 Scott's movie title: The Problem Is The Job Find Scott on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠

  ListenShow Notes
• 

  PPC Live The Podcast - The F*ck ups that led to Triumphs

  Why "Best Practice" Cost My Client 40% of Their Revenue ft Ana Kostic

  Jul 28, 202649 min

  In this episode, Ana Kostic shares her journey in PPC, a major mistake involving account restructuring, and lessons learned about business stability and AI in advertising. key topics Account restructuring and its impact on performance The importance of understanding business metrics in PPC Effective communication with clients during crises Using AI responsibly in digital marketing Lessons learned from a significant PPC mistake Chapters 00:00 Introduction to Ana Kostic and her background 01:14 Ana's journey in PPC and her experience in Spain 02:48 Ana's fun fact: Traveling as a digital nomad 05:51 The major mistake: Account restructuring and traffic drop 09:37 The emotional and business impact of restructuring 14:20 Support from management and learning from mistakes 19:42 Signs to watch for before restructuring an account 22:45 Stability vs. growth in PPC strategies 24:07 Handling client communication during performance drops 26:40 Lessons learned: Business understanding and account management 34:38 Common PPC mistakes in 2026 and how to avoid them 36:48 AI in Google Ads: Best practices and pitfalls 41:15 Using AI creatively and responsibly in campaigns 43:14 Ana's movie: Big with Tom Hanks 44:12 Upcoming events and where to find Ana guest links Ana Kostic on LinkedIn - es.linkedin.com/in/anakostic/en PPC Live - https://www.ppc.live

  ListenShow Notes
• 

  PPC Live The Podcast - The F*ck ups that led to Triumphs

  The £50 Ad That Cost £1,000 ft. Heather Robinson

  Jul 15, 202637 min

  In this episode, Heather Robinson, a seasoned Google Ads specialist, shares her journey into freelancing, the importance of community, and valuable lessons from her biggest F ups in PPC. Discover practical advice on avoiding common mistakes, the role of honesty with clients, and how testing and transparency can build trust and success. Key Topics: Heather Robinson's freelancing journey since 2012 The importance of community for freelancers A costly PPC F up involving overspending The significance of honesty with clients The role of testing and checklists in PPC management Impact of AI tools and their current limitations Strategies for managing client expectations and mistakes The long-term perspective in PPC careers Chapters 00:00 Introduction to Heather Robinson 02:54 The Journey to Freelancing 05:56 The Importance of Community for Freelancers 08:59 Learning from Mistakes: The F-Up Story 12:03 Client Communication and Honesty 15:09 Mistakes in PPC: Common Pitfalls 17:54 AI in PPC: Opportunities and Challenges 20:58 The Long Game in PPC 24:09 Final Thoughts and Advice for Freelancers Resources Heather Robinson on LinkedIn The Freelance Life on Substack Join us on ⁠⁠⁠⁠Slack⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠ Come to the next PPC Live

  ListenShow Notes
• 

  PPC Live The Podcast - The F*ck ups that led to Triumphs

  The Annoying Cost of Ignoring Meta’s Default Settings ft. Boluwa Olojo

  Jul 1, 202652 min

  summary In this episode, Boluwa Olojo shares valuable lessons from her experiences in paid media, including a recent Meta ad mishap, and discusses how to effectively use AI in marketing. She emphasizes the importance of accountability, continuous checking, and the need for expertise in leveraging AI tools. key topics Meta ad mistakes and how to fix them Using AI responsibly in marketing Importance of SOPs and default settings awareness Lessons from campaign mishaps and recovery strategies The role of cross-department communication in campaign success Chapters 00:00 Introduction and Event Recap 03:30 Boluwa Olojo: Background and Expertise 06:11 Creative Pursuits: Painting and Inspiration 08:14 PPC Mistakes: Learning from Experience 10:08 Meta Ads: A Case Study in Mistakes 13:13 Handling Mistakes: Communication and Responsibility 16:15 Emotional Impact of Mistakes 19:10 Lessons Learned and Future Strategies 22:15 Advice for PPC Professionals 25:20 Conclusion and Final Thoughts 28:00 Taking Accountability in Marketing Mistakes 29:12 The Importance of Campaign Checks 31:52 Identifying Common Mistakes in New Accounts 33:06 The Dangers of Mismatched URLs 36:57 Breaking Down Silos in Marketing Teams 38:45 AI in Marketing: Common Missteps 42:18 The Role of Experts in Utilizing AI 45:17 Final Thoughts and Future Events 49:15 Introduction and Importance of Transparency 50:12 Upcoming PPC Live Event Details 51:01 Client Services and Personal Development 51:32 Outro.mp3 resources Follow Bolu on LinkedIn and Instagram Listen to her on State of Markketing? PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. PPC Live is sponsored by ⁠AdSquire⁠ , the first law firm paid media agency to get their clients on ChatGPT Join the next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠⁠⁠⁠ event Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Slack Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠

  ListenShow Notes

Recent guests on PPC Live The Podcast - The F*ck ups that led to Triumphs. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.