PPC Live The Podcast - The F*ck ups that led to Triumphs

The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday.Please take a few moments to rate/review the show (a few seconds on Spotify)

PPC Live The Podcast - The F*ck ups that led to Triumphs is a business podcast hosted by Anu Adegbola, with 375 episodes on record and a Required Pod Score of 80.

Anu Adegbola hosts PPC Live The Podcast - The F*ck ups that led to Triumphs, a business show with 375 episodes published.

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  PPC Live The Podcast - The F*ck ups that led to Triumphs

  The Day a QVC Takeover Blew the PPC Budget ft. Chris Kostecki

  Sep 23, 202643 min

  Chris Kostecki shares his extensive experience in paid search marketing, recounts a costly mistake involving a TV campaign, and offers valuable lessons on managing digital advertising campaigns effectively. Key Topics The significance of understanding business context in campaign management Lessons learned from a major PPC mistake involving TV advertising The role of communication and accountability in digital marketing teams Strategies for testing and adopting new advertising technologies Industry response to platform updates and automation Chapters 00:00 Introduction to Chris Kostecki and his expertise 00:31 Chris's background and experience in digital marketing 01:28 Chris's passion for supporting digital goals beyond search 02:25 Introduction to the main story: a major PPC mistake 04:30 The TV campaign takeover and its impact 05:43 Key lesson: understanding business context and timing 07:45 Immediate response and campaign shutdown 08:53 Accountability and ownership of mistakes 11:37 Organizational structure and communication gaps 14:24 Checklist and process improvements post-mistake 16:31 Common industry mistakes and strategic errors 18:20 Handling platform updates and automation challenges 22:01 The importance of process and data analysis 25:22 Industry reaction to rapid update cycles 28:24 Communication and transparency from platform providers 31:49 The value of patience and strategic testing 34:17 The significance of sharing mistakes for industry growth 37:24 Encouraging a culture that accepts mistakes and learning 39:00 Final thoughts and personal reflections 39:49 Where to find Chris and upcoming events Find Chris on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next PPC Live event

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  PPC Live The Podcast - The F*ck ups that led to Triumphs

  The Learning Phase: A $50K PPC Mistake and What It Taught Me ft. Arin Gharapetian

  Sep 16, 202639 min

  In this episode, Arin Gharapetian shares his insights on digital marketing, the importance of understanding client processes, and lessons learned from mistakes in paid search campaigns. Discover practical tips for managing campaigns, avoiding common pitfalls, and leveraging AI effectively. Key topics The importance of understanding client processes in campaign management Lessons learned from a $50,000 Google Ads campaign mistake Strategies for effective communication with stakeholders The role of AI and automation in modern marketing Best practices for tracking conversions and measuring success The significance of patience and testing in campaign optimization How to handle industry updates and changes effectively The value of owning mistakes and learning from them Chapters 00:00 Introduction to Arin Gharapetian and his expertise 02:08 Arin's background and approach to marketing for healthcare and service businesses 04:30 Arin shares a costly Google Ads mistake involving bid strategy changes 07:42 The importance of cross-department communication in campaign success 10:39 Lessons on testing, patience, and learning from campaign mistakes 13:11 Handling industry updates and AI tools responsibly 16:02 Advice for managing mistakes and stakeholder expectations 18:32 Implementing new processes and continuous learning in campaign management 21:02 Key takeaways: embracing mistakes and ongoing education 22:05 Common industry mistakes and how to avoid them 24:41 The impact of AI on marketing and what to watch out for 28:13 Final thoughts on AI, industry changes, and continuous improvement Find Arin on ⁠ LinkedIn⁠ Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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  PPC Live The Podcast - The F*ck ups that led to Triumphs

  Google Ads AI Isn’t Strategic — You Still Need to Be ft Mike Ryan

  Sep 9, 202650 min

  In this episode, Mike Ryan shares his experiences with AI Max, campaign mistakes, and lessons learned in PPC management. Discover practical insights on avoiding common pitfalls and leveraging data effectively. Key topics AI Max and its impact on campaigns Common PPC mistakes and how to avoid them The importance of data segmentation and guardrails Lessons learned from campaign failures The role of curiosity and critical thinking in PPC Chapters 00:00 Introduction and guest background 02:05 Mike's role and expertise in PPC 05:03 The importance of sharing mistakes and lessons 07:01 Mike's experience with AI Max and early mistakes 10:09 How AI Max can target competitor terms unexpectedly 13:07 The importance of checking search terms early 16:57 The impact of market fears on ROAS targets 19:59 Controlling AI Max with negative keywords and settings 22:58 The significance of data consolidation and segmentation 26:57 Advice for avoiding campaign pitfalls 30:05 Responding to campaign errors with transparency 33:57 The evolving role of campaign structure and guardrails 37:06 New Google updates and strategic responses 40:07 Behavioral responses to Google's August 17 update 45:00 Market-wide effects of ROAS target changes Find Mike on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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  PPC Live The Podcast - The F*ck ups that led to Triumphs

  We Wasted 4 Months Optimizing for the Wrong Leads ft. Saif Al-Jabbar Khan

  Sep 2, 202646 min

  Saif Al-Jabbar Khan shares his journey from a DevOps engineer to a successful paid search marketer, highlighting key lessons from his experiences with client management, conversion tracking, and AI integration in digital marketing. Key topics Saif's career transition from DevOps to marketing Importance of defining qualified leads early Common mistakes in conversion tracking Using AI for nuanced account analysis The role of WhatsApp in Middle Eastern marketing Strategies for managing client expectations The impact of landing pages on campaign success Lessons learned from account audits Chapters 00:00 Introduction and Guest Background 03:58 The Importance of Qualified Lead Definition 11:52 Improving Lead Qualification Rates 15:49 The Role of Landing Pages and Client Communication 20:04 Adapting Strategies Based on Data Insights 22:09 The Impact of Data and System Changes 24:00 Advice for Paid Search Marketers Facing Crises 26:00 Reviewing and Refining Lead Criteria 30:03 Common Mistakes in Account Management 33:56 Using AI for Nuanced Account Analysis 36:02 WhatsApp as a Key Channel in Dubai 38:08 AI and Privacy Considerations 42:09 The Role of Journey Aware Bidding 43:47 Final Tips for Paid Search Success 45:02 Fun Question: PPC Movie Title 45:57 Upcoming Events and Networking Opportunities Find Saif on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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  PPC Live The Podcast - The F*ck ups that led to Triumphs

  Conversion Tracking, AI & the PPC Fundamentals We Keep Forgetting ft Lisandro Franky IV

  Aug 26, 202651 min

  In this episode, Lisandro Franky shares insights on conversion tracking mistakes, industry responses to AI, and best practices for digital marketing success. Key topics Conversion tracking mistakes and solutions Impact of AI on marketing industry Best practices for campaign optimization Data analytics and anomaly detection Client communication and transparency Chapters 00:00 Introduction to Frankie and his background 02:10 Frankie’s experience with digital marketing and AI 05:39 Common mistakes in conversion tracking 09:09 Detecting and fixing tracking issues 14:07 Human vs system errors in data feed 20:22 Building anomaly detection platforms 27:09 Fixing data feed issues in bidding platforms 36:30 Importance of data granularity and account management 44:28 Privacy and ethical considerations in AI use 45:05 Frankie’s advice for marketers facing tracking issues Find Franky on LinkedIn and Mochee Join us on ⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠

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