PPC with YRV Dynamics

Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. His expertise is not just limited to practice, as he has also contributed to over 50 PPC-related articles on Medium, sharing his knowledge and insights in the field. These accomplishments underline his commitment to mastering the intricacies of PPC advertising and his capability to deliver effective strategies for diverse client needs.

PPC with YRV Dynamics is a business podcast hosted by Unknown Host, with 109 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts PPC with YRV Dynamics, a business show with 109 episodes published.

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  Episode #205

  Google Ads Getting Clicks but No Sales? Check These 5 Shopify Funnel Problems

  Aug 28, 202613 min

  Getting traffic from Google Ads but not seeing enough Shopify sales? Before blaming the campaign, keywords, bidding strategy, or traffic quality, take a closer look at what happens after someone clicks your ad. In this episode, Yousaf Yunes of YRV Dynamics breaks down five common Shopify conversion funnel scenarios and what each one can tell you about where the real problem is. We cover: Good traffic but low product views — check landing page speed, mobile experience, redirects, pop-ups, and whether the ad actually matches the page. Good product views but low Add to Cart — look at pricing, your offer, reviews, social proof, product descriptions, shipping, returns, inventory, and why someone should buy from you instead of a competitor. Good Add to Cart but low checkout starts — investigate unexpected shipping costs, delivery times, taxes, cart distractions, free-shipping thresholds, express checkout, and mobile usability. Good checkout starts but low purchases — check payment failures, missing PayPal or Apple Pay, guest checkout, discount-code issues, shipping surprises, delivery estimates, and trust messaging. Good purchase volume but weak revenue — look beyond ROAS and analyze AOV, margins, COGS, upsells, cross-sells, bundles, product mix, and new versus returning customers. The main takeaway: more traffic will not fix a broken conversion funnel. If 100 people start checkout and very few purchase, buying another 1,000 clicks probably isn't the answer. Diagnose where customers are dropping out, fix that stage of the funnel, and then use Google Ads to send more traffic into something that's actually built to convert. LinkedIn Post mentioned in today's episode- click here Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #YousafYunes #YRVDynamics #PPC #PPCExpert #GoogleAds #Shopify #ShopifyMarketing #ShopifyAds #Ecommerce #EcommerceMarketing #ConversionRateOptimization #CRO #GoogleShopping #PerformanceMax #PMax #PaidSearch #PaidMedia #DigitalMarketing #PPCMarketing #GoogleAdsExpert #ShopifyGrowth #EcommerceGrowth #ConversionTracking #ConversionOptimization #MarketingStrategy #ROAS #AverageOrderValue #OnlineAdvertising #PerformanceMarketing #PPCPodcast

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  Episode #204

  When an Upwork “Interview” Becomes Free Consulting

  Aug 26, 202612 min

  In this episode, I talk about why I’m becoming more cautious with Upwork and why freelancers and agencies need to pay attention to what they’re actually getting for the money they spend on the platform. Upwork used to be one of my strongest sources of business, but between Connects, fees, increased competition, and lower-quality opportunities, the economics have changed a lot. I also break down a recent job post where the client asked applicants extremely detailed questions about Meta campaign management, troubleshooting, ROAS, CPA, creative testing, and real campaign results—before even offering an interview. At some point, there’s a difference between evaluating someone’s expertise and asking experienced marketers to hand over their strategy for free. Upwork can still produce clients, and I’m still using it, but I’m dialing it back and putting more energy into building my own acquisition channels through paid media, organic content, and direct funnels. The bigger lesson: don’t let any single platform control where your next client comes from. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #yousafyunes #YRVDynamics #PPC #PPCexpert #GoogleAds #MetaAds #PaidMedia #DigitalMarketing #PPCMarketing #PerformanceMarketing #Upwork #UpworkFreelancer #Freelancing #Freelancer #MarketingAgency #DigitalMarketingAgency #AgencyOwner #AgencyLife #Entrepreneur #Entrepreneurship #BusinessGrowth #LeadGeneration #ClientAcquisition #MarketingStrategy #Advertising #OnlineAdvertising #MetaAdvertising #GoogleAdsExpert #PPCAgency #MarketingPodcast

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  Episode #203

  SEO Isn't Dead: Understanding AEO, GEO and the Future of Organic Search

  Aug 17, 202614 min

  In this episode of PPC with YRV, Yousaf Yunes breaks down the growing differences between SEO, AEO, and GEO and explains why SEO is not dead — it is simply becoming more specialized. Just as paid media has developed into specialties like Search, YouTube, CTV, and Performance Max, organic visibility is now expanding beyond traditional search rankings. Yousaf explains SEO as the traditional battle for rankings across platforms like Google, Bing, Yahoo, and DuckDuckGo. SEO is still built around keywords, content, technical optimization, local SEO, search intent, and earning organic visibility. The easiest way to remember it is: SEO = rank me. AEO, or Answer Engine Optimization, is about becoming part of the actual answer instead of simply appearing as another result. That includes creating strong FAQ content, conversational answers, clear definitions, useful expertise, and content that can appear across Google AI Overviews, People Also Ask, Copilot Search, voice assistants, and other AI-powered search experiences. Yousaf puts it simply: AEO = answer with me. GEO, or Generative Engine Optimization, takes things another step further. The goal is to have your business, expertise, products, or content mentioned or recommended by generative AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot. Brand mentions, expert content, reviews, reputation, third-party authority, and consistent information across the web all play a role. Yousaf Yunes also explains how podcasts, YouTube videos, articles, case studies, and other expert content can support all three disciplines at the same time. Content that demonstrates expertise can help traditional SEO, provide answers that support AEO, and strengthen the brand associations that generative AI systems may use when deciding who to mention. Using YRV Dynamics as an example, the episode shows the difference clearly. SEO means the agency appears prominently when someone searches for a PPC agency. AEO means YRV Dynamics becomes part of the direct answer to a PPC-related question. GEO means someone asks ChatGPT, Gemini, Claude, or another AI assistant for a recommendation and the agency is actually mentioned. The biggest takeaway from Yousaf Yunes is simple: businesses should not think about SEO versus AEO versus GEO. They should think about how all three work together to build visibility, authority, and trust across traditional search and AI-powered discovery. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #SEO #AEO #GEO #SearchEngineOptimization #AnswerEngineOptimization #GenerativeEngineOptimization #AISEO #AISearch #GoogleSEO #GoogleAds #PPC #PPCExpert #PaidSearch #DigitalMarketing #SearchMarketing #OnlineMarketing #MarketingStrategy #ContentMarketing #ArtificialIntelligence #ChatGPT #GoogleGemini #Perplexity #ClaudeAI #MicrosoftCopilot #GoogleAIOverviews #AgencyMarketing #PPCMarketing #YousafYunes #YRVDynamics #PPCwithYRV

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  Episode #202

  The Dark Side of Outsourced Outreach: What Agencies Need to Know

  Aug 15, 202614 min

  In this episode of PPC with YRV, Yousaf Yunes, founder of YRV Dynamics, talks about where the agency is heading as it approaches five years in business—and why depending on platforms like Upwork for new clients simply isn’t enough anymore. Yousaf Yunes breaks down his recent experience evaluating outsourced cold-email and outreach companies, including the different pricing models, large commissions some vendors wanted, and one of his biggest concerns: the lack of transparency into exactly what these companies were doing on behalf of his brand. The conversation then moves into something even bigger—brand protection. Yousaf discusses a story involving scammers allegedly impersonating an established vendor by creating a lookalike website and email presence to pursue a multimillion-dollar government contract. It made Yousaf Yunes think about how easily the same thing could happen to an agency like YRV Dynamics as its reputation and online presence continue to grow. His takeaway is that agencies need to maintain control and visibility over their outreach. More importantly, businesses shouldn’t depend on a single source of leads. Referrals, networking, outbound outreach, inbound marketing, paid advertising, YouTube, podcasts, and content should all work together to create multiple funnels feeding the business. Yousaf Yunes also talks about the next stage of growth for YRV Dynamics: moving upstream and working with larger companies that already have meaningful advertising budgets. A $2,000 management retainer makes much more sense for a company spending $15,000+ per month on advertising than for a small business spending only a few thousand dollars. The bigger message from Yousaf is simple: diversify your lead flow, protect your brand, stay transparent, and build a business that doesn’t depend on one platform, one vendor, or one acquisition channel. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #YousafYunes #YRVDynamics #PPC #PPCExpert #GoogleAds #PaidSearch #DigitalMarketing #PPCMarketing #PPCAgency #GoogleAdsExpert #MarketingAgency #AgencyGrowth #AgencyOwner #Entrepreneurship #BusinessGrowth #LeadGeneration #ColdEmail #ColdOutreach #OutboundMarketing #InboundMarketing #B2BMarketing #ClientAcquisition #SalesPipeline #MarketingStrategy #AgencyLife #BusinessDevelopment #PersonalBranding #PPCPodcast #DigitalAdvertising #PaidMedia

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  Episode #201

  AI Max vs. Exact and Phrase: When to Use Each in Google Ads

  Jul 15, 202614 min

  In this episode, Yousaf Yunes breaks down the evolving role of Google Search and explains where AI Max fits alongside exact and phrase match campaigns. Exact and phrase match are still the foundation of Google Search. They give advertisers greater control over their most important keywords, messaging and traffic. However, rising CPCs, higher conversion costs and changing search behavior mean advertisers also need new ways to uncover incremental demand. That is where AI Max enters the picture. Yousaf explains why AI Max should be treated as a controlled expansion strategy rather than a replacement for exact and phrase. While traditional keyword campaigns stay within established traffic lanes, AI Max uses conversion signals, landing-page content, ad creative and Smart Bidding to discover longer-tail, intent-driven searches that advertisers may not have considered. The episode also covers why AI Max should ideally be tested in its own campaign. Separating it makes performance easier to measure, prevents it from disrupting proven exact and phrase traffic, and allows advertisers to move successful AI Max search terms back into their core keyword campaigns. Before testing AI Max, advertisers should have accurate conversion tracking, strong negative-keyword lists and enough high-quality conversion data. For e-commerce, this means tracking the full journey from add to cart and checkout through purchase. For lead generation, it means moving beyond basic form fills and importing qualified leads, booked appointments and signed contracts back into Google Ads. The biggest takeaway is simple: exact and phrase provide control, while AI Max provides expansion. When the account has clean data and a strong conversion feedback loop, the two can work together to improve performance and uncover new opportunities for scale. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #GoogleAds #AIMax #GoogleAdsAIMax #ExactMatch #PhraseMatch #PPC #PPCExpert #PaidSearch #SearchMarketing #GoogleSearch #DigitalMarketing #PerformanceMarketing #SearchAds #GoogleAdvertising #SmartBidding #LeadGeneration #EcommerceMarketing #ConversionTracking #OfflineConversions #MarketingQualifiedLeads #SalesQualifiedLeads #KeywordStrategy #NegativeKeywords #CampaignOptimization #MediaBuying #AdvertisingStrategy #YousafYunes #YRVDynamics #PPCStrategy #DigitalAdvertising

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