Episode #2
Who Cooked Geese's Buzz (and how)? Expert panel chimes
Those who like music and marketing were likely fascinated by the story of Geese, an indie band that recently generated massive buzz - and controversy. Some accused them of using "psyops" and being an industry plant, thrusting Geese and its agency Chaotic Good into an uncomfortable light, We invited an expert panel in to unpack the Geese episode, and dig deep into the topic of buzz creation. Podcast host Bob Geller moderated the round table. Panelists included: Kimberly Morgan , CEO & Founder of the Fashion Tech Exec. She is also an Executive Board Member for Retail Women in Tech (RWIT) Michael F. Schein , Hype Handbook author, MicroFame Media founder Owen Fitzpatrick , social psychologist, author of soon-available Inner Propaganda (will be out next month) The panel provided great takeaways on what buzz it, how it works, and how to drive buzz. The topics we explored included: Buzz in rock era, from the Stones and Beatles to today The psychology of buzz The ethics involved The roles of hype, propaganda, technology, AI and PR Thanks panel, for joining and sharing your insight.
