Press Play with Jeromee Scot

"Press Play with Jeromee Scot" offers actionable insights and expert tips on mastering media relations and public relations strategies. Jeromee is an Emmy-award winning journalist and communications strategist who shares simple simple media strategies to help you elevate your brand.

Press Play with Jeromee Scot is a business podcast hosted by Jeromee Scot, with 27 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jeromee Scot hosts Press Play with Jeromee Scot, a business show with 27 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #6

  The Visuals TV News Wants and Why Logos Don’t Count

  Nov 15, 202514 minS3

  <p>Send us a text</p><p>TV news runs on visuals, but too many pitches fall apart because the only thing sent to the newsroom is a logo. In this episode, Scot Media Tulsa CEO Jeromee Scot breaks down what producers actually look for when they scan a pitch and why real photos and video make such a difference. </p><p>You’ll learn what counts as a strong visual, how to build a year-round library of usable content, and the easiest ways to send assets to journalists through Google Drive, Dropbox, or other links without creating extra work for...

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  Episode #5

  The Biggest Secret to Getting News Coverage

  Oct 31, 202515 minS3

  <p>Send us a text</p><p>So many organizations wonder why certain nonprofits or businesses seem to get featured on the news all the time while their stories go unnoticed. The truth? Those organizations simply tell the newsroom what’s happening. In this episode of Press Play with Jeromee Scot, Emmy Award–winning journalist and media strategist Jeromee Scot breaks down the biggest secret to earning media coverage: reaching out.</p><p>With the ongoing government shutdown causing food resources to run thin, newsrooms are actively searching for local stories that show how the crisis is impacting families and comm...

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  Episode #4

  The Best and Worst of PR: Real Lessons From the Newsroom

  Sep 13, 202520 minS3

  <p>Send us a text</p><p>As both a journalist and the founder of Scot Media Tulsa, I see the highs and lows of public relations play out every week. Some PR pros make coverage effortless, while others create obstacles that kill a story before it ever hits the air.</p><p>In this episode of Press Play with Jeromee Scot, I share real-world examples of what worked — and what didn’t — in recent PR interactions. From honesty and flexibility to sloppy emails and unavailable sources, these lessons reveal exactly how journalists view your pitches and what separates a strong...

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  Episode #3

  5 Ways Journalists Are Using AI in 2025 (and what that means for PR and marketing professionals)

  Aug 16, 202514 minS3

  <p>Send us a text</p><p>In this episode of Press Play with Jeromee Scot, Jeromee explores the top five ways journalists are using AI in 2025 and what that means for PR, communications, and marketing professionals. Inspired by a recent conversation with a former TV journalist now working in corporate communications, this episode unpacks how AI is changing story discovery, source finding, and newsroom workflows and how you can adapt your strategy to stay visible.</p><p>You will learn how to:</p>Optimize your content for Answer Engine Optimization (AEO) so AI can surface your story ideasEnsure audio...

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  Episode #2

  What to do if the media doesn't cover your event

  Jul 1, 202512 minS3

  <p>Send us a text</p><p>In this episode of Press Play with Jeromee Scot, Jeromee shares practical strategies for what to do if the media doesn’t cover your event. Inspired by a recent conversation at PRSA Tulsa, this episode explores why media coverage isn’t always guaranteed, why it’s rarely personal, and what you can do to keep your story moving forward.</p><p>You’ll learn how to:</p>Capture and share your own photos and video clips to improve your chances of post-event coverageCraft a follow-up press release that includes all the essential details and quot...

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