Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence. Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment. Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence. 🎙 Each episode includes: - Expert Interviews: Candid conversations with top pricing professionals and retail innovators

Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives is a business podcast hosted by Aaron Thomasson, with 31 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Aaron Thomasson hosts Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives, a business show with 31 episodes published.

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  Episode #32

  The Pricing Execution Gap: Why Strategies Fail and How to Build Pricing That Works with Andreas Stauber

  May 28, 202641 minS0

  <p>In this episode of Pricing Heroes, we speak with Andreas Stauber, Founder and Managing Director of Resilient Value, a pricing consultancy focused on value-based pricing strategy and implementation. Andreas shares how his background at the intersection of business and IT shaped his approach to pricing, and explains why effective pricing depends not only on strategy and systems, but also on governance, data quality, change management, and execution discipline.</p><p>Key Topics:</p>Why pricing remains one of the most underestimated profit levers in business How pricing complexity builds through exceptions, special cases, and unmanaged discounting Building pricing strategies th...

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  Episode #31

  Revenue Growth Management in Practice: Capturing Hidden Value Across Price, Promo, and AI with Danilo Zatta

  Apr 29, 202618 minS0

  <p>In this episode of Pricing Heroes, we speak with Danilo Zatta, one of the world's leading pricing minds — as described by the Financial Times — and a LinkedIn top five pricing thought leader. Danilo is a global pricing and top-line growth advisor to blue-chip companies and private equity investors, and the author of more than 20 books. He joins us to discuss his latest, Revenue Growth Management: How to Capture Hidden Value in FMCG and Retail, a practical playbook for commercial teams navigating price, promotions, mix, and trade terms in an increasingly complex retail landscape.</p><p><b>Key Topics:</b></p>Wh...

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  Episode #30

  The Future of AI Pricing: From Human-in-the-Loop to Fully Automated Decisions with Alex Halkin

  Mar 26, 202624 minS0

  <p>In this episode of Pricing Heroes, we speak with Alex Halkin, Founder and CEO of Competera, returning to the show two years after his first appearance in 2024. In that conversation, Alex predicted a major shift toward AI-driven, contextual pricing in retail. Today, he revisits those predictions, assesses how the space has evolved, and shares what's coming next — from autonomous pricing decisions to four-dimensional optimisation models and algorithmic trading-style speed.</p><p>Key Topics:</p>How AI adoption in retail pricing has accelerated since 2024, and why CIOs are now advocating for it rather than resisting itWhy contextual AI pricing is no...

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  Episode #29

  2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny

  Dec 30, 202526 minS0

  <p>In this special year-end episode of Pricing Heroes, we revisit one of our most widely listened-to conversations of the year: our 2025 pricing predictions roundtable. Recorded in January, this episode brought together nine leading pricing experts to share their perspectives on the forces they believed would shape pricing throughout the year ahead.</p><p>Now, as 2025 comes to a close, those predictions read less like forecasts and more like a reflection of the realities pricing teams have spent the year navigating. From tariffs and inflation pressures to the rapid adoption of AI, growing scrutiny of algorithmic pricing, and the ongoing...

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  Episode #28

  From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson

  Nov 19, 202536 minS0

  <p>In this episode of Pricing Heroes, we speak with Caroline Cookson, Founder of Cookson Partners and former Global Strategy and Analytics Leader at Brown-Forman. With more than 15 years of experience in finance, brand strategy, and commercial leadership, Caroline has helped shape pricing strategies for world-class spirits brands including Jack Daniel’s, Glendronach, and Gin Mare. Caroline shares how pricing can connect brand positioning, consumer psychology, and retail execution — and why fairness, transparency, and values-led decision-making are becoming the new foundation of effective pricing leadership.</p><p><b>Key Topics:</b></p>How pricing bridges finance, brand identity, and consumer perc...

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