In a world where every price tag tells a story, Lucas and Luna examine the strategies behind the numbers. From dynamic pricing algorithms to psychological thresholds, they dissect how companies like Apple, Southwest Airlines, and Netflix set prices that maximize margins without alienating customers. Why does a $1,000 iPhone sell while a $700 Android struggles? How do luxury brands maintain exclusivity while expanding revenue? Lucas, with his journalist's eye for case studies, traces the evolution of pricing models—from cost-plus to value-based to subscription—while Luna, the engaged interlocutor, challenges assumptions about consumer behavior and competitive response. Each episode centers on a specific industry or company, unpacking the trade-offs between volume and premium, short-term gains and long-term loyalty. Listeners will walk away with a deeper understanding of the forces that determine what we pay and why—and a sharper eye for the pricing strategies that surround them every da
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What is Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers?
Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers is a business podcast hosted by Fexingo, with 159 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Fexingo hosts Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers, a business show with 159 episodes published.
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Episode #166
How Airlines Price Your Seat by the Minute
Aug 21, 202610 minS4
In this episode, Lucas and Luna dive into the invisible engine that decides what you pay for a plane ticket: dynamic pricing. Using the familiar example of a mid-week flight from New York to London, they unpack how airlines forecast demand, adjust fares in real time, and fill seats without giving away revenue. They discuss the role of competitor tracking, the surprisingly small number of fare classes, and why booking exactly 54 days ahead can save you money. Along the way, they connect the airline playbook to surge pricing at ride-hailing apps and the ethical edge of price discrimination. If you've ever wondered why your seatmate paid half your fare, this episode explains the machinery—without the jargon. Plus, Lucas shares a personal story of watching a fare jump by $200 while he hesitated at checkout. #DynamicPricing #AirlinePricing #RevenueManagement #YieldManagement #Airfare #ConsumerBehavior #PricingStrategy #Business #Finance #Travel #Aviation #SupplyAndDemand #PriceOptimization #BookingTips #LoyaltyPrograms #FexingoBusiness #BusinessPodcast #PricingPower Keep every episode free: buymeacoffee.com/fexingo
Why do BOGO deals make us buy things we never planned to buy? In this episode of Pricing Power, Lucas and Luna unpack the psychology and economics behind buy-one-get-one-free promotions. From the anchor effect that makes the free item feel irresistible to the way retailers use them to clear inventory and boost average transaction value, they explore why BOGO works so well and where it can backfire. Using examples from grocery stores, apparel brands, and even software subscriptions, they explain the difference between BOGO and straight discounts, how consumers can train themselves to see through the framing, and why some retailers are moving away from the tactic. If you've ever added a second shirt to your cart just because the first was full price, this episode will change how you see those signs. #BuyOneGetOneFree #BOGO #PricingPsychology #RetailPricing #ConsumerBehavior #SalesPromotion #DiscountStrategy #AnchoringEffect #LossAversion #InventoryClearance #AverageTransactionValue #GroceryPricing #FashionRetail #SoftwarePricing #BehavioralEconomics #PricingStrategy #Business #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo
In this episode of Pricing Power, Lucas and Luna dive into Nintendo's pricing strategy, using the classic NES and Super Mario Bros. as a case study. They explore how Nintendo balances the value of nostalgia with modern game pricing, from the NES Classic Edition to the Switch's flagship titles. The conversation covers the psychological pricing of retro hardware, the economics of scarcity, and the challenge of maintaining a premium brand in a world of digital discounts. With a nod to the recent 'Super Mario Bros. Wonder' and the enduring appeal of a $60 game, the hosts unpack why Nintendo rarely drops prices and what that means for consumer loyalty. A blend of business analysis and pop culture, this episode offers a concrete takeaway about pricing emotional connections. Plus, a quick mention of how listener support keeps the show ad-free, with a link to buy me a coffee. #Nintendo #PricingStrategy #NostalgiaPricing #VideoGamePricing #Switch #SuperMarioBros #NESClassic #ScarcityPricing #PremiumPricing #ConsumerBehavior #Business #PricingPower #FexingoBusiness #BusinessPodcast #RetroGaming #BrandValue #EmotionalPricing #ProductStrategy Keep every episode free: buymeacoffee.com/fexingo
How Movie Theaters Price Popcorn and Survive Streaming
Aug 18, 20269 minS4
In this episode of Pricing Power, Lucas and Luna unpack the economics behind movie theater concessions — why a large popcorn can cost more than a ticket, how theaters price differently by format and time, and why the model is built on a reluctant monopoly. They walk through the math of a $7 soda versus a $14 ticket, the role of 70/30 revenue splits with studios, and how theaters are adapting with premium formats and dynamic pricing in August 2026. Along the way, they offer a candid aside about how listener support keeps the podcast ad-free. Specific numbers and real-world examples ground the conversation, giving you a clear takeaway about the hidden economics of your next night out. #MovieTheaterPricing #ConcessionPricing #CinemaEconomics #PopcornMarkup #AMCTheatres #RegalCinemas #DynamicPricing #PremiumFormats #Business #PricingPower #FexingoBusiness #BusinessPodcast #PricingStrategy #ConsumerEconomics #EntertainmentBusiness #StudioRevenueShare #TheaterMargins #ListenerSupported Keep every episode free: buymeacoffee.com/fexingo
How Netflix Prices Its Tiers and Keeps the Premium
Aug 17, 20269 minS4
Netflix has quietly restructured how it prices streaming — not just by raising the monthly bill, but by reshaping its tiers, its ad-supported plan, and its password-sharing rules. In this episode, Lucas and Luna unpack the strategy behind the 2025 price hikes and the 2026 crackdown on shared accounts. They break down the numbers: how the standard plan crept past 20 dollars a month in the U.S., why the ad tier is now the cheapest entry point, and how Netflix uses price discrimination to capture more value from superfans while keeping budget-conscious viewers on the hook. They also look at the broader streaming market: why competitors like Disney Plus and Max are following the same playbook, and whether Netflix's pricing power can hold as growth slows. If you've ever wondered why your Netflix bill keeps creeping up — or why the ad tier feels like the new default — this episode explains the economics behind the screen. #NetflixPricing #StreamingWars #PriceDiscrimination #SubscriptionEconomics #AdSupportedTier #PasswordSharing #NetflixStrategy #StreamingIndustry #PricingPower #ConsumerBehavior #BusinessStrategy #MediaEconomics #Netflix #DisneyPlus #MaxStreaming #FexingoBusiness #BusinessPodcast #PricingStrategy Keep every episode free: buymeacoffee.com/fexingo
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