Print to Pixel

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬

Print to Pixel is a business podcast hosted by Postalytics, with 47 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Postalytics hosts Print to Pixel, a business show with 47 episodes published.

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  Episode #47

  How Gundir's Solutions Are Shaping the Future of Marketing with Lindsay Weisgerber #47

  Mar 6, 202642 minS1

  In this episode, Lindsay Weisgerber, COO of Gundir, shares insights into the evolving landscape of direct mail marketing, Gundir's innovative solutions, and strategies for success in 2026. Discover how targeted segmentation, testing, and omni-channel orchestration are transforming direct mail's role in modern marketing. Chapters: 00:00 Intro 02:28 Lindsay Weisgerber's Career Journey 11:14 Understanding Gundir's Unique Approach 14:36 The Evolution of Direct Mail Marketing 17:26 Gundir's Solutions for Diverse Client Needs 24:29 Success Stories from Gundir's Clients 30:31 The Importance of Testing and Attribution 34:12 Trends to Watch in 2026 Get in Touch with Lindsay: LinkedIn Resources: Gundir Website Postalytics More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

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  Episode #46

  The Humor and Strategy Behind Direct Mail Marketing with Josh Gold #46

  Jan 9, 202641 minS1

  In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t. The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy. Chapters: 00:00 Intro 06:23 Josh Gold's Journey in Direct Mail 11:44 The Resurgence of Direct Mail 18:03 Effective Strategies for Direct Mail 25:29 The Humor Behind Pre-Sorted Bullshit 33:34 Integrating Direct Mail with Omnichannel Marketing Get in touch with Josh: Josh's LinkedIn Mentions: Pre-Sorted Bullsh*t Rick Rappey RPM Direct Marketing More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

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  Episode #45

  Harnessing AI for Marketing Success with Susan Frew #45

  Dec 5, 202531 minS1

  In this episode of Print to Pixel, Dennis Kelly speaks with Susan Frew, a marketing leader and AI enthusiast, about her unique journey in business, the importance of direct mail, and how to effectively leverage AI in marketing. Susan shares her insights on vibe marketing, the emotional connection in marketing, and the necessity of understanding technology for non-tech individuals. The conversation emphasizes the value of combining traditional marketing methods with modern technology to create effective strategies. Chapters: 00:00 - Intro 02:09 - Susan Frew's Unique Journey 06:33 - The Role of AI in Business 10:53 - Understanding Vibe Marketing 14:03 - The Importance of Direct Mail 21:57 - Leveraging AI for Marketing 29:58 - Get in Touch with Susan Get in Touch with Susan: Susan's LinkedIn Susan's Website More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

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  Episode #44

  Evolution of Go-To-Market in the Broadband Industry with Gabe Petersen #44

  Oct 16, 202543 minS1

  In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns. The group also dives into key market trends, the critical role of ongoing customer engagement beyond the initial sale, and the growing importance of branding in a competitive landscape where technology is becoming a commodity. Chapters: 00:00 - Intro 01:47 - Introducing Chas Rubino 02:47 - Gabe Petersen's Career Journey 08:03 - The Role of Global Director of Field Strategy 10:40 - Overview of Calix and Its Offerings 11:38 - Collaboration in the Rural Telco Space 12:59 - The Importance of Engagement in Marketing 17:58 - The Partnership Between Postalytics and Calix 26:27 - Market Trends and Customer Engagement Strategies 34:00 - The Importance of Brand in a Competitive Landscape 37:45 - Calix ConneXions Conference 2025 Calix ConneXions Conference 2025 Mentions: Zack Kilgore Ashley Gustafson Verizon Brightspeed allO

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  Episode #43

  Building a Brand in a Competitive Broadband Market with Jarie Bolander #43

  Oct 10, 202552 minS1

  In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies. The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem. Chapters: 00:00 - Intro 02:14 - Jari Bolander's Unique Journey 07:15 - Transitioning to Marketing and Storytelling 09:13 - Understanding Decision Counsel and Subscriber 14:00 - Challenges in the Broadband Service Provider Industry 22:09 - The Importance of Differentiation in Marketing 29:55 - Cutting Through the Noise of Digital Advertising 38:32 - The Importance of Partnerships in the Broadband Industry 44:06 - Understanding Marketing Standards and Best Practices 49:44 - Get in Touch with Jarie Get in Touch with Jarie: Decision Counsel Website Mentions: Gary Halbert Decision Counsel Calix ConneXions 2025

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