Printing's Alive

Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives

Printing's Alive is a business podcast hosted by The Print Whisperer, with 83 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

The Print Whisperer hosts Printing's Alive, a business show with 83 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #83

  Charity Gibson on Promo Evolution, Sustainability, and Balancing Business with Humanity

  Aug 18, 202656 minS1

  In this episode of Printing's Alive, Warren Werbitt and Charity Gibson explore the evolution of promotional products in the print industry. Charity shares her journey to the supplier side and discusses balancing multiple roles. They cover the importance of quality, branding, and effective promo items for relationship building. Topics include sustainability, costs, certifications, and balancing business growth with quality. They also touch on generational differences, AI, and emphasize human interaction, work-life balance, and learning from younger generations. The episode wraps up with reflections on kindness and future industry discussions.

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  Episode #82

  Jason Leonard on Generational Shifts, Customer Engagement, and Innovations in Print

  Aug 11, 20261h 8mS1

  In this episode of Printing's Alive, Warren Werbitt and Jason Leonard explore the importance of customer visits and hands-on experiences in the print industry. They discuss perceptions of uncoated paper, the rise of print embellishments, and generational differences. The duo examines challenges in paper manufacturing, mentoring younger generations, and using social media for engagement. They also cover print sales, paper choices, and digital printing trends, emphasizing collaboration and software integration. The episode highlights communication, print shows, partnerships, and learning from younger generations, along with personal reflections and hobbies.

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  Episode #81

  Paul Gardner on Rebranding, Embellishment Trends, and Navigating Print Industry Challenges

  Aug 4, 20261h 3mS1

  In this episode of Printing's Alive, Warren Werbitt and Paul Gardner explore Nuance.Ink's rebranding journey from AlphaGraphics. They discuss the early days of Dscoop, Rastar’s acquisition by Transcontinental, and Xerox’s current challenges. The conversation touches on outsourcing, selling digital embellishments, and transitioning from offset to digital print sales. They also navigate OEM and dealer relationships, print equipment deals, and service contract evolution. Emphasizing print's vital role in everyday life, they highlight the importance of addressing customer pain points and attracting young talent to the industry.

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  Episode #80

  Bill Farquharson on Sales Mastery, AI Trends, and the Future of Print

  Jul 28, 202655 minS1

  In this episode of Printing's Alive, Warren Werbitt and Bill Farquharson dive into the intricacies of sales and marketing in the print industry. They discuss the importance of persistence in sales, the value of personal connections, and the role of LinkedIn profiles in effective marketing strategies. Bill shares insights on cold calling, solving business needs, and engaging young employees. The conversation explores modern sales trends, including leveraging AI for lead generation and communication. They also address common mistakes printers make today and the excitement surrounding the future of print. The episode wraps up with free sales tips and resources from Bill.

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  Episode #78

  Jeff Bauer on Print Embellishments and Elevating Client Engagement

  Jul 14, 202647 minS1

  In this episode of Printing's Alive, Warren Werbitt and Jeff Bauer explore print embellishments and the challenges of finding local printers with these capabilities. Jeff shares his journey with technologies like Scodix and MGI, and the struggle of contacting OEM representatives. They discuss Takitful's role in bridging industry gaps and the importance of showcasing embellishments to clients. The conversation covers USPS discounts for embellished mail, Jeff's transition from web to print, and the need to educate end users and salespeople. The episode wraps up with insights on networking and presenting new print techniques to clients.

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.