Printing's Alive

Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives

Printing's Alive is a business podcast hosted by The Print Whisperer, with 91 episodes on record and a Required Pod Score of 80.

The Print Whisperer hosts Printing's Alive, a business show with 91 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #91

  Michael Ginley on Design, AI, Print Production, and Building Connected Communities

  Oct 6, 202633 minS1

  In this episode of Printing's Alive, Warren Werbitt talks with Michael Ginley about his path through design, print, and entrepreneurship, and the launch of the Connected Designer newsletter. They discuss how AI is changing the designer’s role, with more responsibility for messaging, copy, and marketing. The conversation covers high-volume ad production, training designers in print basics, and working with printers on large magazine runs, paper choices, color matching, and mailing logistics. They also touch on client education, embellishments, networking, remote work, designer communities, and advice for aspiring designers on staying adaptable and prepared for print.

  ListenShow Notes
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  Episode #90

  Brian Franz on Building Relationships, Educating Customers, and Print's Role in Branding

  Sep 22, 20261h 5mS1

  In this episode of Printing's Alive, Warren Werbitt and Brian Franz discuss building relationships in the print industry, stressing connections over immediate sales. They explore print's evolving role in the digital age and the importance of understanding customer needs. The conversation covers managing numerous jobs with a small team, the benefits of direct mail, and bridging the age and experience gap among print buyers. They emphasize customer education through plant tours and Warren shares his defining career moment with the Printing's Alive video, highlighting authenticity in business. The episode concludes with insights on effective communication and gratitude.

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  Episode #89

  Mark Pomerantz on Leadership, Sales Wisdom, and Printing United Insights

  Sep 15, 202636 minS1

  In this episode of Printing's Alive, Warren Werbitt welcomes Mark Pomerantz to discuss his career journey and the founding of Sales Wisdom. They explore the dynamics of client relationships, leadership, and communication in the print industry, with a focus on attracting and retaining young talent. The conversation highlights the importance of mentorship and personal reflections on leadership. The episode also covers the significance of attending industry events like Printing United, offering insights into maximizing business trips, networking, and educational opportunities at trade shows. They delve into the benefits of participation for young professionals and spotlight the AI Pavilion at the upcoming Printing United event.

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  Episode #88

  Aaron Montgomery on AI, Print Business Success, and Purpose Plus Profit Strategies

  Sep 10, 202652 minS1

  In this episode of Printing's Alive, Warren Werbitt and Aaron Montgomery discuss the evolving role of print across various industries and the challenges faced by small print shops. They explore the benefits of leveraging AI for tasks like podcast transcription and book creation, and emphasize the value of collaboration over competition. The conversation delves into the importance of understanding cost vs. value, joining peer groups, and having a solid business plan. Aaron highlights the Purpose Plus Profit retreat, focusing on adapting business strategies based on feedback. They also touch on managing tasks to avoid overwhelm and the benefits of team-building. The episode concludes with upcoming events at Printing United and a call for listener feedback.

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  Episode #87

  Empowering Young Talent: Bridging Generations in the Print Industry

  Sep 8, 202650 minS1

  In this episode of Printing's Alive, Warren Werbitt is joined by Tara Seth and Mackenzie Griffin to explore the evolving landscape of the print industry, particularly concerning young talent. The discussion delves into the challenges young people face entering the industry, such as finding internships and entry-level jobs, and the controversial topic of unpaid internships. They emphasize the importance of structured internships and open communication between generations in the workplace. The conversation also highlights the role of schools and the need for better collaboration with print companies. The episode concludes with ideas to promote young talent, the significance of a strong online presence, and upcoming plans to support the next generation in print.

  ListenShow Notes

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