Product in Practice

Product leaders show you exactly how they work - the frameworks, tools, and workflows they use to build great products. Every episode includes live demos and practical techniques you can use immediately, covering everything from prototyping and research to strategy and team collaboration. Walk away with tactics that make you better at the craft, not theory you'll forget tomorrow.Hosted by Axel Sooriah.

Product in Practice is a business podcast hosted by Atlassian, with 7 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Atlassian hosts Product in Practice, a business show with 7 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Product in Practice

  Crystal Widjaja: Why PMs Must Get Comfortable with the CLI

  Jun 2, 202644 minS0

  <p>Crystal Widjaja (former Chief Product Officer at Gojek and Reforge instructor) has built data and growth systems at an incredible scale. While many product managers are stuck using AI for surface-level summaries and "one-shot" artifacts, Crystal has spent her "semi-retirement" architecting a sophisticated AI agent harness that manages everything from her daily prep to maintaining a "friendship CRM."In this episode, Crystal pulls back the curtain on the messy practical reality of her technical stack—built with Obsidian, Python, and Claude Code—to demonstrate how PMs can move past the "trap" of abstracted GUI tools and start building infrastructure that...

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  Product in Practice

  Elena Verna: Why PMs who can't build will get left behind

  Apr 1, 202655 minS0

  <p>Elena Verna is Head of Growth at Lovable, one of the fastest-growing AI-native companies. She's previously held growth and product leadership roles at Dropbox, Miro, Amplitude, and SurveyMonkey, where she built some of the most influential frameworks in product-led growth.</p><p><br></p><p>We discuss</p>The shift from "product manager" to "product builder" and why interviews now require working prototypesAutomating Growth 101 work so you can focus on creative strategyThe collapse of the talent stack: how roles in product, design, and engineering are blurringThree things that won't change: customer interaction, vision setting, and understanding distributionThe "superpower framework"...

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  Product in Practice

  Cemre Güngor: How to ship AI features users actually use | Product in Practice

  Jan 20, 20261h 4mS0

  <p>Cemre Güngor has helped shape how billions interact with technology, from Facebook and Instagram's global sharing experiences to Figma's AI-powered workflows, and now reimagining the browser at The Browser Company with Dia.In this conversation, we break down:</p>Product Craft in the AI EraWhy starting with the end in mind matters more than ever when prototyping is democratizedThe difference between durable AI features and "demo candy"How to evaluate prototypes without clear problem definitionScaling Products Across SurfacesWhat changes (and what doesn't) when building for social platforms vs creative tools vs AI-native workflowsWhy product managers get too attached t...

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  Product in Practice

  Aakash Gupta: The skill every product manager must learn in 2026

  Dec 18, 202542 minS0

  <p>What if you could build product prototypes in 15 minutes instead of 3 weeks?In this episode, Aakash Gupta (creator of the Product Growth Newsletter and former VP of Product at Affirm, Epic Games, and ThredUp) reveals the AI prototyping workflow that's revolutionizing product management.Watch as he live-demos building a sleep tracker app using Bolt, V0, and Lovable, showing you exactly how to go from concept to a working prototype in minutes.What You'll Learn:</p>The 6-step framework every PM needs to master AI product buildingHow to use Bolt, V0, Lovable & Cursor for rapid prototypingWhy AI prototyping is the...

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  Product in Practice

  Kene Anoliefo: How to build context libraries and raise AI fluency

  Oct 22, 20251h 6mS0

  <p>Kene Anoliefo has led product and design at Google, Spotify, and Netflix. She founded Heard, an AI-powered user research platform, and is now building tools that help teams capture and structure institutional knowledge so both people and AI can produce high-quality work.</p><p>We discuss</p>The three Ps of AI adoption: people, process, and platformWhy most companies jump to platform tools whilst ignoring the people problemMoving from gatekeepers to architects in product organisationsContext enablement: turning implicit knowledge into explicit AI inputsThe coordination tax and how AI changes team collaborationWhy AI is like a brilliant but clueless new...

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