Product Marketing Breakdowns

Product Marketing Breakdowns gives a platform to top product marketers to bring examples of their work, share the insights they gained during the process, and explain why their approach was successful.The goal is to enable peer-to-peer learning, helping other product marketers learn directly from the creators, draw inspiration from their work, and apply it to their work today. The show is hosted by Chirag Madhrani, a Director of Product Marketing based in Toronto, Canada, and a Top Product Marketing Voice on LinkedIn.

Product Marketing Breakdowns is a business podcast hosted by Chirag Madhrani, with 7 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Chirag Madhrani hosts Product Marketing Breakdowns, a business show with 7 episodes published.

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  Episode #7

  How Natalie Launched an AI Storyboard That Drives Trials

  Jun 15, 202533 minS1

  <p>In this episode, I’m joined by Natalie Marcotullio, Head of Growth & Product Marketing at Navattic — and one of the most recognizable voices in the world of interactive demos.Natalie breaks down the launch of Navattic’s AI Storyboard Generator — a tool designed to solve one of the biggest pain points for demo builders: how to outline a product story that actually converts.We also dig into:- The messy transition from sales-led to PLG- How product marketing and growth can work better together- Real data from their “Buyer First” report (with a fun cameo from me)- And the underrat...

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  Episode #6

  How Jason runs launches without a full PMM team

  Jun 15, 202546 minS1

  <p>In this episode, I sit down with Jason Oakley — founder of Productive PMM and the PMM Files newsletter — to break down how he’s helping solo product marketers stay focused, launch better, and build real structure without the chaos.Jason shares the exact playbooks and templates he’s used (and now teaches) to help founding PMMs prioritize launches, manage stakeholder alignment, and move fast without burning out.We also talk about his own shift from in-house PMM to creator, coach, and agency founder — and what he's learned along the way.If you're a solo PMM or the first product marketer a...

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  Episode #5

  How Robert perfected use-case based positioning for his clients

  Jan 2, 202545 minS1

  <p>In this episode, I welcomed Robert Kaminski, co-founder of Fletch PMM, to discuss the intricacies of product marketing, particularly in the B2B startup space. We explored the journey of establishing FletchPMM, the importance of narrowing down to a specific niche, and the challenges faced by B2B startups in positioning their products effectively.</p> <p>Robert shared insights from his work with over 350 companies, emphasizing the significance of understanding use cases and market segmentation. We also dove into a case study of BugHerd's positioning strategy and concluded with thoughts on the future of product marketing, particularly the integration...

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  Episode #4

  How Cris used April Dunford's book to build her own sales deck

  Oct 24, 20241h 9mS1

  <p>Thank you to everyone for their incredible support for Episodes 1, 2, and 3 so far!</p> <p><br /></p> <p>In Episode 4, I invited my good friend Cris Thome (Global Head of Product Marketing at Uberall) to join me for a chat and to walk us through how she used April Dunford's framework from April's latest book (Sales Pitch) to build her own sales deck at Uberall.</p> <p><br /></p> <p>Cris & I deep-dived into her step-by-process and also covered other topics like:</p> How Cris streamlined Uberall's user onboarding flow based on customer usage data How she defined what...

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  Episode #3

  How Nitin used the Pareto Principle to optimize his marketing campaigns

  Sep 29, 202438 minS1

  <p>In Episode 3, I invited Nitin Kartik (also a Director of Product Marketing) to join me for a chat.</p> <p><br /></p> <p>We spoke about a range of topics, from the importance of continuous learning to his switch to product marketing from other functions within marketing and the reality vs. expectations in the role.</p> <p><br /></p> <p>In this episode, we also spoke about:</p> <p>- How he leveraged the Pareto Principle (80:20 rule) to optimize his marketing spends</p> <p>- "Zero-based budgeting" and how to leverage it when joining a new job</p> <p>...

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