Product Marketing for You

Product Marketing for You is for PMMs who want insight they can actually use.Each season explores one macro topic from every angle that matters — conversations with PMMs who've shipped it, plus the cross-functional teammates building GTM alongside you.Each conversation is 20 minutes or less and comes with a framework, template, or playbook you'll actually use tomorrow.

Product Marketing for You is a business podcast hosted by Adam OBrien, with 18 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Adam OBrien hosts Product Marketing for You, a business show with 18 episodes published.

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  Episode #17

  How to Build Your Launch Goals From Scratch in 4 Steps w/Tamara Grominsky

  Aug 5, 202619 minS1

  A few years ago, I was complaining to my buddy Justin that I needed a place to actually hang out with PMMs — somewhere I could just be myself and not perform for the algorithm. He told me I had to check out this thing his pal Tamara was building. It was called PMM Camp. I knew it was for me the second I saw the brand was literally based on camp. Bonus points: it was for PMMs who actually wanted to become better leaders, not just faster at their current job. Fast forward to this past spring — I'm a PMM Camp cabin leader now, and I'm loving it. But I'm building out Season 1 of this podcast and I'm staring at a gap: I haven't covered launch goals yet. How do you actually set them? How do you think about them? Most PMMs I know just... guess. Then Tamara drops this perfectly timed post on this exact topic. The timing was too good to pass up. So we grabbed a few minutes and recorded this episode in glorious 1080P. Here's what we got into: Connect your launch back to the company goal (this comes first) How to ask "why are we building this" without blowing up your PM relationship Breaking down market assumptions and sizing the real opportunity Bringing in sales, finance, and product to pressure-test your thinking The KPI tree every PMM should build for their own business Resources from this Episode Subscribe to Tamara's Weekly Newsletter (free, 9,000+ PMMs) Connect with Tamara on LinkedIn And a special shout out to this season's sponsor, PMM Camp — the community for PMM leaders like you... and where this whole thing started.

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  Episode #16

  Why Your Launch Enablement Doesn't Matter If Your Reps Don't Believe

  Jul 31, 202619 minS1

  I met Allison at a startup marketer panel in SF about a year ago, and from the literal moment I introduced myself, I knew she was both a dope human and a legitimately sharp PMM. We stayed connected over that year—talking PMM life, venting about what we loved and hated about the work, and watching as she seriously pondered the jump from agency life to going in-house. Then she landed at PetDesk, and honestly, what she's been doing there has been nothing short of SICK . But there's one specific product launch move she pulled off that made my ears perk up immediately. I knew I had to get her on the podcast. In this episode, she walks me through the exact moment a conference demo shifted her entire team's trajectory, how she weaponized a real customer reaction to scale confidence across the org, and the unsexy-but-critical enablement moves that most of us miss when we're too obsessed with perfect messaging instead of actual belief. Here's what we get into: Why great messaging on a deck won't fix a confidence gap (and what enablement actually has to do) The conference demo story that led to one rep doubling his quota (and how it rippled across the entire team) How to use live customer reactions and proof points in your enablement to build seller confidence at scale The demo iteration move that actually works: watching what lands in real time, then rebuilding your enablement around it One relationship-first thing you can do tomorrow to start embedding with your sales team Resources from this Episode Connect with Allison on LinkedIn And a special thanks to PMM Camp for sponsoring this season - where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

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  Episode #15

  Internal Comms is Your Launch Superpower - Here's How to Stop Winging It w/Sushmita Banda

  Jul 20, 202619 minS1

  I recorded this conversation with Sushmita a few months back, and it's become essential listening because it names something I see everywhere with PMM: we obsess over external launch messaging and completely wing internal comms. Sushmita is now a Senior PMM at KEV Group, but when we talked, she'd orchestrated launches across a massive multi-product portfolio. And here's what she told me — most organizations have zero structure around who needs what information, when they need it, and why it matters. Sales gets surprised at launch day. Product doesn't know what's being said about their work. CS has no idea what questions are coming. And suddenly your launch collapses not because the messaging was bad, but because nobody inside the building was actually aligned. This is the blind spot that separates senior PMMs from everyone else - and thank goodness it's a pretty quick fix. Here's what we cover : Why internal comms is the least structured part of launches — and why it's actually killing your credibility Launch vs. release: understanding the difference so you're not over-communicating or under-communicating The communication checkpoint framework: mapping stakeholders backwards from launch day so nobody gets blindsided How tiering launches keeps you sane when you're managing multiple products One thing you can do tomorrow: build your own comms timeline and watch how much harder you can push back post-launch Resources Connect with Sushmita on LinkedIn And a special thanks to PMM Camp for sponsoring this season - where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

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  Episode #14

  Your Sales Team Is Breaking Your Message - Here's Why w/Ashley Guerra

  Jul 15, 202622 minS1

  Your sales team reads your messaging doc once and starts saying it their own way. Your marketing team reshapes it for their campaigns. Your customers reinterpret it for their own workflows. And you're probably blaming them for it. Ashley thinks the problem is actually on you - and at LinkedIn, she's figured out how to fix it. In this episode, Ashley pulls back the curtain on what actually makes messaging work across a team. We talk about why alignment matters more than craft, how to design your message so it doesn't break when it's retold, and why enablement isn't an afterthought—it's the entire job. Here's what we get into: Why clarity and alignment are not the same thing (and why alignment is harder) How to design your messaging so it survives the game of telephone The difference between message craft and message activation Why co-building with your team early saves you from chaos later How to test if your message breaks down once it leaves your hands Resources from this episode Connect with Ashley on LinkedIn And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

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  Episode #13

  Stop Guessing on Launch Day: Meet Your New Message Testing Framework w/Shannon Kearns

  May 13, 202626 minS1

  <p>Most PMMs pressure test the product, the roadmap, the sales deck — but the messaging itself just ships. Shannon Kearns thinks that's exactly why so many launches leave CAC on the table, and she's got a framework to fix it.</p><p>Shannon is a GTM consultant specializing in B2B and B2C tech, working with companies preparing to launch or reposition a product.</p><p>In this episode she breaks down the message testing framework she's refined across 15+ launches — what inputs build a sharp hypothesis, how to structure your test, what to hand off to the creative and acqu...

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