Episode #250
The 5 Things Thriving Practices Do Differently ft. Cory Polonetsky
There are five things every thriving therapy practice has in common. And most owners are only tracking one of them. In this episode, I sat down with Cory Polonetsky, VP of Product at Ensora Health, to unpack the 2026 Practice Success Report. Ensora surveyed over 1,100 clinicians (with help from the American Counseling Association) to figure out what actually separates thriving practices from struggling ones. The answer? Five domains. And it turns out the gap isn't awareness, it's tracking. Cory walks us through each domain with real numbers behind it: client outcomes, financial health, practice operations, clinician wellbeing, and client experience. We also swapped some stories from our own experiences (including my confession about the world's shortest clinical note) and talked about where AI tools like Scribe fit into the picture. What you'll learn: Why "no-shows" are the most visible operational problem but not necessarily the biggest one, and what thriving practices do differently about them Why client experience ranks as the #1 domain in importance to therapists, even though it's often the most overlooked A simple, low-lift way to find out why clients actually stop coming to therapy (rather than guessing) Resources mentioned: 2026 Practice Success Report: https://insight.ensorahealth.com/practice-success-report/ Ensora Health: https://ensorahealth.com/ Theranest: https://ensorahealth.com/product/theranest-mental-health/
