Project Profile Podcast

Project Profile Podcast Is where Australia's best property marketers share their stories. We delve into the challenges faced in promoting and marketing new developments, the creative strategies used to captivate buyers, and how data-driven marketing is shaping the future of property sales. Whether it’s discussing high-end residential projects or new community developments, this podcast explores the full spectrum of property marketing.

Project Profile Podcast is a business podcast hosted by Mark Allen, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Mark Allen hosts Project Profile Podcast, a business show with 12 episodes published.

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  Project Profile Podcast

  Episode 12: Why Tracking Matters in Property Marketing

  Oct 15, 202511 minS0

  <p>In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes.<br/><br/>Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and how to use the data collected to build smarter, more cost-effective campaigns that convert. Whether you're running large-scale developments or bout...

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  Episode #11

  Episode 11: Back to Basics: Split Testing in Property Marketing

  Oct 8, 202521 minS1

  <p><b>📄 Episode Description:</b></p><p>In this back-to-basics episode of the <b>Project Profile Podcast</b>, host <b>Mark Allen</b> explores the powerful impact of <b>split testing</b> in property marketing. Whether you're refining landing pages, crafting ad copy, or deciding which images to use in your campaigns, split testing is one of the most effective tools to improve results and reduce wasted ad spend.</p><p>You'll learn:</p>What split testing (A/B testing) actually isThe key elements to test: headlines, images, CTAs, form fields, copyHow to structure your tests with clear hypothesesWhy you sho...

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  Episode #10

  Episode 10: In the Middle of the Industry - Adam Di Marco on Property, Media, and the Future

  Sep 24, 20251h 3mS1

  <p>In this deep-dive episode of the Project Profile Podcast, host Mark Allen sits down with Adam Di Marco—Founder and CEO of The Urban Developer and Director of the <b>Di Marco Group</b>—to explore the future of property development, media, and marketing in Australia.</p><p>From launching The Urban Developer as a side hustle to building it into the leading independent voice in the industry, Adam shares his unique perspective at the intersection of media and development. With a background that spans high-level corporate development, international projects like Dubai’s Palm Jumeirah, and a media platform truste...

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  Project Profile Podcast

  Episode 9: Designing for Trust: Architecture, Development & Marketing with Joe Adsett

  Sep 10, 202541 minS0

  <p>In this episode of Project Profile, host Mark Allen sits down with celebrated architect and developer Joe Adsett for an insightful discussion on the intersection of architectural design, property development, and project marketing in Australia. With 15 years as an architect and a decade of experience as a developer, Joe shares how wearing both hats has shaped his design philosophy, marketing approach, and understanding of what today’s buyers truly value.</p><p>From climate-responsive design and sustainability to the evolution of digital sales tools and the importance of authenticity in marketing, this conversation uncovers the behind-the-scenes thinking that drives su...

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  Project Profile Podcast

  Episode 8: CRM Strategies That Actually Work for Property Developers

  Sep 3, 202549 minS0

  <p>In this episode of the Project Profile Podcast, host Mark Allen welcomes Jake Vanderrol, founder of Wiredlans, to unpack the real-world benefits and challenges of implementing CRMs in the property development space.<br/>With more than a decade of experience helping businesses streamline operations using Salesforce, Jake shares how developers can consolidate fragmented systems into a single source of truth. From AI-powered marketing automation to full contract workflows and inventory tracking, this episode breaks down what a modern, intelligent CRM setup should look like—and how to avoid the pitfalls of underpowered tools.</p><p><br/>If you’re a de...

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