Promo Perspectives by SAGE

Join us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!

Promo Perspectives by SAGE is a business podcast hosted by Unknown Host, with 85 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Promo Perspectives by SAGE, a business show with 85 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #86

  Promo Perspectives: 2027 Advertising Release

  Aug 19, 202616 min

  Planning your 2027 advertising strategy? Now is the time to start. In this episode of Promo Perspectives, host Nicole Cook sits down with John Griffin, Senior Account Advisor on the SAGE Supplier Sales team, to discuss why suppliers should begin planning their advertising well before the new media guide is released. John shares how the SAGE Supplier Sales team works with suppliers to build customized advertising strategies based on business goals, budgets, product launches, and seasonal promotions, rather than taking a one-size-fits-all approach. They also discuss why premium placements fill quickly, how themed advertising opportunities can increase visibility, and why early planning leads to better long-term results. Whether you're advertising with SAGE for the first time or looking to maximize your marketing investment, this episode offers valuable insights into making your advertising dollars work harder. Learn more about advertising opportunities with SAGE by reaching out to your Supplier Account Advisor or visiting sageworld.com. This episode is brought to you by Brighter Promotions

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  Episode #84

  Promo Perspectives: PPAI Leadership Development Conference

  Aug 12, 202617 min

  What makes a great leader, and how do you become one? In this episode of Promo Perspectives, host Nicole Cook is joined by Megan Dean (PPAI), Jill Begun (PPAI), and Halle Moore (BAYSTATE) to discuss the PPAI Leadership Development Conference (LDC), an event designed to help emerging leaders, young professionals, and regional volunteers develop the skills, confidence, and connections needed to grow their careers. Whether you're just getting started in the promotional products industry or looking to strengthen your leadership abilities, this conversation explores why LDC has become one of the industry's most impactful professional development events. In this episode, you'll learn: What makes the PPAI Leadership Development Conference unique Who should attend (hint: you don't need to be a manager!) The practical leadership skills attendees take back to work Why networking at LDC creates lasting career relationships How regional volunteers and young professionals learn from one another Why attendees leave with greater confidence, stronger connections, and actionable leadership tools If you're looking to invest in your professional growth, this episode is a great introduction to everything LDC has to offer. Like this episode, subscribe for more Promo Perspectives, and leave a comment sharing what leadership skill has had the biggest impact on your career. To register for LDC, click here: https://www.ppai.org/event/leadership-development-conference/ This episode is brought to you by Brighter Promotions.

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  Episode #85

  Promo Perspectives: Why Buyers Ghost Distributors

  Aug 5, 20269 min

  Why do buyers suddenly stop responding? If you've ever had a great conversation with a client, built the perfect presentation, and then heard... absolutely nothing, you're not alone. Getting ghosted is one of the most frustrating parts of sales, but it isn't always a reflection of you or your work. In this episode of Promo Perspectives, Nicole Cook breaks down five of the most common reasons buyers ghost distributors and shares practical strategies to improve your follow-up, stand out from competitors, and build stronger client relationships. You'll learn: Why interest doesn't always mean buying intent How too many product options can stall a sale Why projects disappear for reasons outside your control How to differentiate yourself beyond price and products What to do when buyers simply avoid saying "no" Better follow-up strategies that provide value instead of just checking in Whether you're new to promotional products or a seasoned sales professional, these tips will help you approach ghosting with a healthier mindset and improve your sales conversations. If you found this episode helpful, like the video, subscribe for more Promo Perspectives, and let us know in the comments: What's your best strategy for reconnecting with a client who's gone silent? This episode is brought to you by Brighter Promotions

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  Episode #81

  Promo Perspectives: Are Catalogs Obsolete?

  Jul 22, 202613 min

  Are catalogs still relevant in the promotional products industry—or have they been replaced by digital tools? In this episode of Promo Perspectives, host Anne-Marie sits down with John Griffin, Senior Supplier Account Advisor at SAGE, to discuss how catalogs have evolved from printed books to dynamic digital experiences. John shares why catalogs aren't dead—they've simply adapted to changing buyer behaviors and technology. From personalized digital catalogs and industry-specific presentations to AI-powered customization, this conversation explores how distributors can use catalogs more strategically to inspire clients and generate more sales. Whether you're a distributor, supplier, or marketing professional, you'll walk away with practical insights into creating product presentations that are more relevant, engaging, and effective. In this episode: Are printed catalogs still effective? Why digital catalogs are becoming the industry standard How curated catalogs improve the customer experience The benefits of SAGE Catalog Studio How AI is shaping the future of product presentations Why both print and digital still have a place in today's sales process Subscribe for more conversations about marketing, promotional products, and industry trends from Promo Perspectives. This episode is brought to you by Safety Made

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  Episode #83

  Promo Perspectives: PPAI: Responsibility Summit

  Jul 15, 202622 min

  What does it really take to build a responsible, resilient promotional products business? In this episode of Promo Perspectives, host Nicole Cook is joined by Liz Wimbush (PPAI), Laura Smith (Storm Creek), and Lenny Pollock (Zagwear) to discuss the upcoming PPAI Responsibility Summit and why it has become one of the industry's most valuable educational and networking events. From sustainability and product safety to regulatory compliance, supply chain transparency, and responsible sourcing, the panel explores the biggest challenges facing the promotional products industry today—and why staying informed has never been more important. In this episode, you'll learn: What the PPAI Responsibility Summit is and who should attend Why sustainability, compliance, and product responsibility matter more than ever How changing regulations are impacting suppliers, distributors, and brands The importance of transparency, risk management, and avoiding greenwashing Why networking at the Responsibility Summit is just as valuable as the educational sessions A preview of this year's conference topics, including AI, packaging EPR, PAS, product safety, and global regulatory trends Whether you're a supplier, distributor, or service provider, this conversation offers practical insight into how responsible business practices are shaping the future of the promotional products industry. To learn more about the PPAI Responsibility Summit or register for the event, visit PPAI.org. This episode is brought to you by Safety Made.

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