Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
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Episode #455
455 | From 3 to 50 Wholesale Accounts With a Day Job and a New Baby, Case Study with Sherry Lam, Sherry's Palette
Aug 19, 202613 min
"My business is too young for this." If you've ever said that about wholesale, this episode is for you. Sherry Lam joined Paper Camp with fewer than 20 SKUs, a handful of inconsistent accounts, a full-time day job, and a brand-new baby — and decided that was exactly the right moment to build her wholesale foundation. She went from 3 shaky accounts to more than 50. This is her story, in her own words. In this episode, you'll learn: Why Sherry started wholesale with fewer than 20 SKUs — and how starting early with the right foundation paid off How she grew from 3 inconsistent accounts to more than 50 while working a day job and raising a baby How doing wholesale correctly early on turned a "maybe this is a hobby" question into a real revenue stream How to vet whether Paper Camp is right for you: free resources, the podcast archive, and talking to alumni before you invest Why she came back and took Paper Camp a second time — and what had changed, from Faire's growing role to new outreach norms What the alumni community looks like after the course ends, especially for solo founders About Sherry: Sherry Lam is the founder of Sherry's Palette , where she designs greeting cards, enamel pins, art prints, and more. She built her wholesale business from 3 accounts to over 50 while working a full-time day job — and she's offered to be a resource for anyone on the fence about Paper Camp. Paper Camp is currently open for enrollment, which only happens twice a year! SIGN UP FOR PAPER CAMP NOW You can view full show notes and more at http://prooftoproduct.com/455 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp Mentioned in this episode: Paper Camp is now open for enrollment! Enroll now in our next round of Paper Camp: http://prooftoproduct.com/papercamp
454 | From 75 to 125 Wholesale Accounts including Her First Key Accounts, Case Study with Charina Cabanayan, Orchid & Pine
Aug 18, 202612 min
Paper Camp is currently open for enrollment, which only happens twice a year! Today I'm sharing a Paper Camp case study featuring Charina Cabanayan of Orchid & Pine . She will be sharing about her experience in Paper Camp in her own words and I’m excited for you to check it out. If you have ever wondered what's actually possible in Paper Camp or how it could help you in your business, then this episode is for you. One note: if you have read everything and looked at the sales page for Paper Camp, and you know that this program is not right for you in this season of business, that is totally okay! I want you to skip this episode and encourage you to go back into our archives and listen to one of the 450 other episodes that are there for you. But, if you’ve been on the fence about joining us for this round of Paper Camp, tune in to hear Charina’s experience. SIGN UP FOR PAPER CAMP NOW You can view full show notes and more at http://prooftoproduct.com/454 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
Quick Hit: What Do I Do If My Wholesale Pitch Isn’t Working?
Aug 13, 20267 min
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it lightly that you are spending time with me today and I want to thank you for being here. Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward. No fluff, no filler, just ideas that we've shared in the past that will benefit you today. Let's dive in! You can listen to the full episode here: http://prooftoproduct.com/412 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp Mentioned in this episode: Wholesale Quiz Take the wholesale quiz at http://prooftoproduct.com/blindspot
453 | 2026 Faire Summer Market Recap with Katie Hunt
Aug 11, 202621 min
Here it is, your long-awaited, highly anticipated Faire market recap for this summer season. I've been watching brands in our community have wildly different experiences during this Faire market, and I've also been studying a lot of what people outside of our community have experienced. Some walked away with 6-figure orders over 4 days, others didn't get a single order, and we're talking about the same platform, the same market, the same 4 days. I'm going to share with you what I saw behind the scenes, what worked, what didn't, and what this means for your wholesale strategy going forward. Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners. Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll. SIGN UP FOR THE WAITLIST You can view full show notes and more at http://prooftoproduct.com/453 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp Mentioned in this episode: Wholesale Quiz Take the wholesale quiz at http://prooftoproduct.com/blindspot
452 | Are You Leaving Money on the Table? with Katie Hunt
Aug 4, 202623 min
Today's episode is going to be a little bit of tough love, but it is all in an effort to help you run your business more profitably and with more ease. Over the years, I have watched so many incredibly talented, hardworking product sellers that are underselling themselves. They're undercharging and they're underestimating what their business is actually capable of. Today, we're going to talk about money. Specifically, we're talking about the money that you are potentially leaving on the table right now without even realizing it. There are 4 big areas that I want to talk about, and I would be shocked if at least one of them doesn't apply to your business in some way. Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners. Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll. SIGN UP FOR THE WAITLIST You can view full show notes and more at http://prooftoproduct.com/452 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp Mentioned in this episode: Paper Camp Scholarships are now open! Scholarship applications for round 48 of Paper Camp are now being accepted through Friday, August 7, 2026 at 5pm Pacific Time! You can learn more about our scholarships and submit here: https://www.prooftoproduct.com/scholarships
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