PropMedia Podcast: Where Real Estate Media Professionals Build Better Businesses Hosted by Matty Fisher and Moses Nickerson, co-founders of Pixlmob and PropMedia.com, the PropMedia Podcast is the go-to show for real estate photographers, videographers, drone operators, and media professionals who are building businesses, not just taking pictures. Each week, Matty and Moses sit down with industry leaders who've scaled from solo shooter to successful media companies. We cut through the fluff to deliver actionable strategies on pricing, client acquisition, business growth, workflow optimization, and staying ahead of industry changes. Whether you're shooting your first listing or managing a team of photographers, this is where you'll learn how to expand your services, work with luxury clients, leverage new technologies like AI and 3D tours, navigate the off-season, and build the systems that turn your photography side hustle into
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PropMedia Podcast is a business podcast hosted by Pixlmob, with 46 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Pixlmob hosts PropMedia Podcast, a business show with 46 episodes published.
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PropMedia Podcast
Cracking the Code on Brokerage Deals w/ Todd Kivimaki
Aug 6, 202646 min
Are you tired of chasing individual real estate agents one by one? In this episode of the PropMedia Podcast, hosts Matty and Moses sit down for a masterclass in volume growth with Todd Kivimaki, founder of the Spiro platform and one of the country's top operators at WOW Video Productions. Todd shares the exact "top-down" strategy he used to scale his real estate media business across Ohio and surrounding states by shifting his focus from pitching individual agents to securing massive, exclusive deals with entire brokerages. Tune in to learn: The Brokerage Blueprint: How to identify traditional and franchisee-owned brokerages that are primed for partnership. Speaking the Right Language: Why brokers don't actually care about your photography or video quality—and why they only care about growing their market share and recruitment. Structuring Winning Deals: Todd’s exact approach to designing tiered discount packages and framing your services as a powerful recruitment value proposition. Leveraging Mid-Tier Agents: Why you should skip the "Mercedes-driving" top producers at first, and target the year-two, mid-tier agents to win listing presentations and outmaneuver the competition. Scaling for Volume: Honest insights on the operational shifts, systems, and hiring strategies needed when a massive brokerage deal brings in high-volume business overnight. Plus, stick around for a quick look at the latest workflow features from Pixlmob, including their game-changing new inline lot line overlay tool. Whether you are looking to land your first regional contract or take your real estate media business to the next level, Todd’s 20+ years of trial and error will help you rewrite your sales script and build a true media empire. Don’t forget to check out PropMedia.com and Pixlmob.com for more resources to grow your property media business!
Slowing Down to Capture the Soul of Architecture w/ Simon Devitt
Jul 23, 202654 min
Welcome to the Prop Media Podcast! In this special episode, hosts Matty and Moses sit down with internationally recognized architectural photographer Simon Devitt. If you are feeling caught up in the daily hustle of traveling between multiple property shoots and are strictly looking for business principles, this might not be the episode for you. Instead, this conversation invites you to slow down, pause, and explore the philosophy of art, beauty, pace, and what it looks like to bring your soul into your work. Before diving in, we highly recommend visiting Simon's website to look at his renowned portfolio. Seeing his work provides essential context for the discussion, where he details his unique signature approach of artfully incorporating people into architectural spaces and staging natural family moments. **Key topics discussed in this episode include:** * **Roots & Inspiration:** How Simon's childhood memories of his father's family slideshows in New Zealand sparked his early excitement and lifelong love for photography. * **The Creative Mindset:** Shifting away from a "commodity" or document-style approach to real estate photography toward a mindset focused on exploration and capturing genuine human elements. * **Preparation & Process:** Simon's meticulous step-by-step planning process, which begins three weeks out from a shoot, to rule out disruptions and safely manage human interaction on location. * **The Art of Photo Books:** The slow, tangible, and highly reflective process behind Simon's publishing work, including his very first photo book that took seven years to create. * **Reconnecting with Photography:** Practical advice for production real estate photographers on how to step away from screens, ignite their personal curiosity, print physical copies of their work, and engage with the world through fresh eyes. Tune in, step out of the rat race for a moment, and enjoy a meditative conversation on the true spirit of being a photographer. *If you enjoyed the episode or want to keep this conversation going, feel free to reach out\!* Chapter Markers: 00:00 - Introduction & Episode Overview 02:01 - Simon's Background & Early Inspiration 05:25 - Incorporating People into Architectural Spaces 11:22 - Client Communication & Strategic Shoot Planning 15:28 - The Reflective Art of Creating Photo Books 19:56 - Real Estate Commodity vs. Artistic Architecture Photography 27:07 - Finding a Balance: Spontaneity, Editing, and the On-Site Environment 40:45 - Practical Creative Advice for Production Photographers 49:33 - Book Publishing & Upcoming Releases 51:56 - Where to Follow Simon & Closing Remarks
Beyond the Listing: Finding Your Creative Voice in Property Media w/ Devon Pastorius
Jul 9, 202655 min
In this episode, the co-founders of Pixlmob and PropMedia talk with Devon Pastorius, the head of Narwhal Creative in Windsor, Canada. Known for his work with the PMRE conference and his "zany" creative approach, Devon discusses his transition from traditional real estate media to running a full-scale advertising agency. He shares insights on standing out in a crowded market by thinking like an advertiser and moving beyond standard listing media to build brand equity for clients. ### Chapter Markers: * **00:00** - Welcome to the PropMedia Podcast * **01:05** - Devon’s Background: From Copywriting to Real Estate Media * **02:16** - The Birth of Narwhal Creative * **03:07** - Shifting from Listings to Agency Work * **05:10** - Marketing a Brand vs. Marketing a House * **08:04** - The Problem with "In-House Rockstar" Hires * **10:01** - How the Pandemic Fueled Digital Media Growth * **13:42** - Standing Out: Why Are You Making What You’re Making? * **15:05** - Solving Problems vs. Selling "Flash and Sizzle" * **17:48** - The Reality of Buyer Behavior and Property Videos * **19:48** - Thinking Like an Advertiser * **20:08** - **NEW** Ad: Pixlmob's New In-App AI Photo Effects * **22:24** - Positioning the Realtor as the Expert * **25:16** - Becoming Indispensable Through Vertical Integration * **27:01** - The Best Clients Already Believe in Advertising * **30:04** - "Zany" Content: Rap Videos and Cinematic Sketches * **33:22** - Case Study: How a Viral Rap Video Got Four New Clients * **36:32** - The "One Take" Historic Party Video * **39:35** - Truth in Advertising: The "Piece of Sh\*t" House Idea * **42:17** - Challenges of Scaling a Bespoke Business * **45:49** - Quality of Life vs. Solo Operator Hustle * **47:44** - Justifying Higher Budgets to Clients * **51:07** - How to Start the Creative Conversation Today * **52:33** - The "Vegan Curious" Marketing Concept * **55:56** - Where to Follow Devon and Narwhal Creative
Luxury vs Volume: Two Paths to Scaling Your Media Business
Jun 25, 202637 min
In this episode, the co-founders of Pixlmob and PropMedia continue their discussion on how they would build a real estate media company from the ground up using principles learned from scaling an international software platform. The conversation explores two distinct "fantasy" business models: a high-end luxury boutique agency and a high-volume production-based company. *Key Discussion Points:* **Luxury vs. Volume Recruitment**: The hosts compare hiring strategies, noting that luxury businesses require highly skilled, technical, and creative staff who can handle high-ticket video production. In contrast, a volume-based model prioritizes reliable, service-oriented individuals who can be trained quickly and integrated into a systematized post-production process. **Customer Service as Lead Gen**: A major focus is placed on the "mindset shift" of viewing customer service as a lead generation tool. The speakers emphasize calculating the long-term value of a client—such as a $5,000 annual account—to justify short-term sacrifices, like refunding a $500 shoot to ensure lifelong retention. **Scaling and Operations**: The discussion covers the logistical challenges of expanding a business regionally. One host advises against scaling beyond an easy day's drive until local systems are battle-tested, allowing the owner to personally intervene if culture or quality begins to slip. **Concierge vs. Commodity**: The speakers differentiate between the "concierge" style service expected in luxury markets—similar to the Ritz-Carlton "vibe"—and the efficient, high-touch response times necessary for a high-volume production business. *Join the conversation as we draft the ultimate real estate media team and apply tech-scaling logic to the local service industry.* Chapters: ** 00:00 - Introduction and Series Recap**: The co-founders of Pixlmob and PropMedia introduce the concept of applying international software scaling principles to a "fantasy" real estate media business. ** 01:35 - Recruiting for Luxury vs. Volume Models**: A comparison of hiring strategies, focusing on the technical and creative requirements for a luxury boutique agency versus the systematized, service-oriented needs of a volume-based business. ** 06:39 - Prioritizing Personality and Customer Experience**: Discussion on hiring for reliability and a "love to serve" attitude, while using post-production systems to maintain consistent quality. ** 10:11 - Scaling Regionally and the "One Day Drive" Rule**: Advice on the logistics of expansion, emphasizing the importance of battle-testing systems locally before expanding beyond a distance where the owner can personally intervene. ** 15:09 - Go-to-Market Strategies and the Value of Long-Term Clients**: Exploring referral systems, targeting high-volume agents, and understanding the significant lifetime value of a single real estate client. ** 20:11 - Operational Touchpoints: Concierge vs. Commodity**: Differentiating between the "high-touch" concierge service required for luxury markets and the rapid-response efficiency necessary for high-volume operations. ** 23:32 - Customer Service as Lead Generation**: Shifting the mindset to view refunds or sacrifices as a tool for client retention and calculating the "customer lifetime value" to justify short-term losses. ** 33:01 - Navigating Difficult Clients and Personal Boundaries**: A discussion on the nuances of customer service, including when to set boundaries and the emotional complexities of high-pressure service environments. ** 36:33 - Conclusion and Future Topics**: Final thoughts on the intersection of local service and software scaling, with a teaser for an upcoming deep dive into go-to-market strategies.
The "Uber of Photography": Scaling High-Quality Video Production w/ Blended Sense
Jun 11, 202645 min
In this episode of the PropMedia Podcast, hosts Matty and Moses sit down with Albert and Ransome from Blended Sense to discuss their unique "video operating system". Blended Sense is a managed marketplace that matches vetted, professional videographers with businesses across various verticals, including real estate, legal, and medical. Albert and Ransome share insights into their innovative approach to content creation, emphasizing the importance of moving beyond simple listing videos to provide comprehensive brand value. **Key Discussion Points:** * **The "Sweep" Concept:** Learn about the origins of the "sweep"—a direct matching booking process designed to create a safe and efficient production environment for business owners. * **Maximizing "Content Juice":** Strategies for extracting the maximum amount of reusable content from a single film shoot to increase ROI for clients. * **The Henry Ford Model:** How Blended Sense separates filming from editing to ensure high-quality, rapid delivery for business owners while providing supplemental revenue for creatives. * **Evolving Video Trends:** A look at the rising demand for cinematic listing stories, personal branding, testimonials, and lifestyle content in the real estate industry. * **The Power of the Brand Kit:** How an upfront brand analysis creates consistency and serves as a powerful retention tool by building long-lasting professional relationships. * **Vetting and Community:** A behind-the-scenes look at how Blended Sense builds and maintains a global network of over 1,200 trusted professionals.
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