Prose + Comms: Engagement, Unplugged

This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.

Prose + Comms: Engagement, Unplugged is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Prose + Comms: Engagement, Unplugged, a business show with 0 episodes published.

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  Episode #32

  Gen Z in the Workplace: Managing the Next Generation of Marketers

  Aug 19, 202627 min

  Every generation brings a different set of expectations to the workplace, and Gen Z is no exception. The real challenge for leaders is separating stereotypes from meaningful shifts in how people think about ambition and career growth. On this episode, Laura and Brian examine where Gen Z’s workplace priorities differ from those of previous generations, and where the gaps may be more about management style than motivation. They discuss feedback, work-life balance, job mobility and company culture, along with Gen Z’s growing fluency with AI. They also look at the marketing fundamentals that still matter across generations, including curiosity and a willingness to keep learning.

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  Episode #31

  The Creative Model Is Broken. What Comes Next?

  Aug 5, 202645 min

  Creative teams face constant pressure to move faster while working with tighter budgets. As the demand for content grows, brands need a creative process that gives strong ideas room to emerge and develop. In this episode, Laura and Brian talk with Will Burns, founder and CEO of Ideasicle X, about how that process is evolving. They discuss why in-house teams can become trapped in familiar thinking and how outside perspectives can open new creative possibilities. Will also shares how virtual collaboration changes the way ideas take shape, where AI can strengthen production, and why the future of brand creativity may depend on choosing work that people will actually remember.

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  Episode #30

  The Competitor Obsession Trap

  Jul 22, 202618 min

  Watching competitors is smart. Letting every campaign, product launch or viral post derail your marketing strategy is not. In this episode, Brian and Laura unpack the difference between competitive awareness and competitive obsession. They explore why leadership pressure can push marketing teams into reactive decisions and how constant monitoring can create more noise than insight. Most importantly, they make the case for listening to customers and staying focused on the value only your brand can deliver.

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  Episode #29

  Personal Attention in an Automated World: Why Human Connection Still Wins Marketing

  Jul 8, 202640 min

  Customers are drowning in messages, and most brands are responding by sending more. But breaking through is not always about being louder, faster, or more personalized. Sometimes it is about making people feel like the interaction was meant for them. In this episode, Laura Smith and Brian Rowley talk with David Wachs, founder and CEO of Handwrytten, about why customer experience still depends on making people feel seen. David shares how handwritten notes can cut through marketing noise and bring personal attention back into brand communication. The conversation explores where automation helps and why a simple thank you can matter more than another “personalized” message no one asked for. If you'd like to hear more from David Wachs, you can find him on LinkedIn .

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  Episode #28

  Back to Office, Remote, Hybrid: What Does It Mean for Marketing Culture?

  Jun 24, 202622 min

  Return to office is back in the spotlight, but for marketing teams, the real question is bigger than where people sit. It’s about trust, creativity, collaboration, and whether great work actually depends on being in the same room. In this episode of Prose + Comms: Engagement, Unplugged , Brian Rowley and Laura Smith unpack this tension through the lens of modern marketing leadership. They explore why “collaboration” is often used as a blanket argument for return-to-office mandates, when in-person time can truly accelerate creative work, and how remote teams can build stronger communication without sacrificing flexibility.

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