PSM: Professional Services Marketing

Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

PSM: Professional Services Marketing is a business podcast hosted by Unknown Host, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts PSM: Professional Services Marketing, a business show with 100 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #11

  Re-Run: The Practice Of Presence: Leadership That Sticks

  May 29, 202641 minS3

  <p>Re-Run:<br /> <br /></p> <p>Executive presence might sound like a buzzword, but in this episode of the PSM Show, Damion Morris and Deirdre Booth get to the heart of what it really means. They break it down into practical, learnable elements: composure, communication, and appearance. Through honest conversation and real examples, they show how presence is not about being polished or loud—it's about showing up with consistency, clarity, and intention.</p> <p>They explore how poise under pressure signals confidence, why language shapes perception, and how your physical presence—including in virtual meetings—affects how others receive you. D...

  ListenShow Notes
• 

  Episode #268

  Re-Run: Episode 268 - Just Show Up: Building the Life You Want With Discipline

  May 15, 202649 minS0

  <p>**Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon**</p> <p><br /> Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the author of Productive Pain, a personal memoir and inspirational guide. With a background in social and behavioral health and process improvement, Ryn's professional career spans industries including tech, healthcare, and engineering/construction. Ryn used the mental fortitude and tenacity they learned in the gym to advance their career and overcome burnout, working from an entry-level process improvement role...

  ListenShow Notes
• 

  PSM: Professional Services Marketing

  Re-Run: Episode 272 - Optimizing Your Professional Conference Experience

  Apr 10, 202636 minS0

  Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importance of taking notes and adhering to proper conference etiquette, especially during the final keynote session. Whether you're new to conferences or a seasoned pro, this episode is filled with valuable tips to enhance your participation and takeaway.   Music by RomanSenykMusic on Pixabay. www.pixabay.com

  ListenShow Notes
• 

  Episode #5

  Rerun: Why Joy is a Leadership Strategy, Not a Soft Skill feat. Nicole Van Valen

  Mar 13, 202644 minS4

  <p >In an industry built on deadlines, pursuits, and constant pressure, resilience is often framed as grit and endurance. But what if that mindset is actually driving burnout?</p> <p >In this episode of The PSM Show, Deirdre Booth sits down with Nicole Van Valen, founder of Keen Insights and author of The Joyful Leader, to reframe how AEC firms think about resilience, leadership, and performance. Drawing from her background as a licensed marriage and family therapist and corporate leader, Nicole explains why joy is not a perk or personality trait, but a practical tool that supports focus, steadiness, and...

  ListenShow Notes
• 

  Episode #4

  AMA: Getting Seller-Doers to Buy In Without Overstepping feat. Rachel Charlton

  Feb 27, 20261h 7mS4

  <p >This episode is an Ask Me Anything with Rachel Charlton of Sticky Communications, and the questions go straight to the stuff AEC marketers deal with in real rooms.</p> <p > </p> <p >We talk about what buy-in actually is, why it rarely shows up "as a stage" in the pursuit process, and how marketers build credibility with technical teams before the fire drill starts. From interview prep and slide strategy to role clarity and change management, we break down what it looks like to lead with the client's perspective, build a coalition inside the firm, and move ideas forward w...

  ListenShow Notes

Recent guests on PSM: Professional Services Marketing. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.