Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wonde
Pitch Analysis
Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
36%
Guest openness
Selective
Verified email on file
80/100
Required Score
Sign up to generate a grounded pitch for Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy.
What is Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy?
Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy is a business podcast hosted by Fexingo, with 199 episodes on record and a Required Pod Score of 80.
About the host
Fexingo hosts Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy, a business show with 199 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #204
How PR Wins When You Stop Pitching
Sep 29, 202610 minS5
Most PR teams treat media relations like a volume game: blast out press releases, track open rates, and hope something sticks. But in September 2026, that approach is failing because journalists are overwhelmed by AI-generated noise. In this episode, we look at the counterintuitive strategy of 'stealth PR'—building relationships with niche communities and subject-matter experts long before you need coverage. We break down how a mid-sized logistics firm avoided a crisis by embedding their data insights into industry forums instead of pitching major outlets. Learn why stopping the pitch can actually start the conversation. #PublicRelations #EarnedMedia #JournalistRelations #MarketingStrategy #PRTips #MediaOutreach #ContentMarketing #BrandStorytelling #CrisisComms #B2BMarketing #DigitalPR #InfluencerRelations #CommunityBuilding #DataDrivenPR #NewsroomInsights #FexingoBusiness #BusinessPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
In this episode, Lucas and Luna explore how B2B brands are bypassing traditional media blasts to win coverage through hyper-niche community building. They analyze the case of a logistics software firm that grew its press mentions by engaging specialized Slack groups rather than pitching major outlets directly. The hosts discuss the mechanics of earned media in fragmented digital landscapes, the importance of listening to niche audiences for story ideas, and why trust within small communities translates to credibility with larger journalists. This conversation offers practical strategies for marketers looking to build authentic relationships that naturally attract media attention. #EarnedMedia #PRStrategy #B2BMarketing #CommunityBuilding #DigitalPR #MediaOutreach #NicheAudiences #JournalistRelations #ContentMarketing #BrandTrust #LogisticsTech #SlackCommunities #FexingoBusiness #BusinessPodcast #MarketingTips #PublicRelations #Storytelling #AudienceEngagement Keep every episode free: buymeacoffee.com/fexingo
We explore how a specific B2B software firm, DataStream Inc., turned a minor supply chain glitch into a major earned media win by leveraging internal operational data rather than product features. Lucas and Luna break down the mechanics of this strategy, focusing on why transparency about failures builds more trust than polished success stories in today's skeptical market environment as of September 27, 2026. This episode provides actionable insights for marketing leaders looking to deepen journalist relationships through authentic storytelling. #PublicRelations #EarnedMedia #B2BMarketing #MediaStrategy #JournalistRelations #BrandTrust #CrisisCommunication #Storytelling #MarketingROI #DataStreamInc #FexingoBusiness #BusinessPodcast #PRStrategy #ContentMarketing #Leadership #Transparency #CorporateCommunication #September2026 Keep every episode free: buymeacoffee.com/fexingo
In this episode of Public Relations with Fexingo, Lucas and Luna dissect the shifting mechanics of media discovery. With Episode 200 exploring how journalists find stories, we go deeper into the specific behavior changes happening right now in September 2026. We examine why traditional press release drops are failing to generate earned media and introduce the concept of 'narrative seeding'—a strategy where brands provide raw data and context rather than polished angles. Using examples from recent fintech and SaaS coverage, we break down how to structure outreach so it lands on a journalist's desk as a resource, not an advertisement. This is essential listening for PR professionals trying to navigate an algorithm-driven news cycle. #FexingoBusiness #BusinessPodcast #PublicRelations #EarnedMedia #MediaOutreach #Journalism #PRStrategy #MarketingTips #NewsCycle #ContentStrategy #B2BMarketing #Storytelling #PressReleases #DigitalMedia #BrandVisibility #CommunicationSkills #TechIndustry #SaaSMarketing Keep every episode free: buymeacoffee.com/fexingo
Most PR teams are still guessing where journalists look for leads. We break down the actual mechanics of modern newsroom sourcing, focusing on how search algorithms and social listening have replaced the traditional press release inbox. Using examples from recent consumer tech launches and regulatory shifts in September 2026, we explore why your best story might be hiding in plain sight within industry databases and niche forums rather than a glossy PDF. This episode moves beyond vanity metrics to discuss the specific digital footprints that actually trigger coverage. #PublicRelations #EarnedMedia #MediaOutreach #JournalismTrends #NewsroomSourcing #PRStrategy #DigitalPR #ContentMarketing #SEOForPR #SocialListening #B2BMarketing #TechLaunches #September2026 #FexingoBusiness #BusinessPodcast #LucasAndLuna #PRTips #MediaRelations Keep every episode free: buymeacoffee.com/fexingo
Every question we get asked before someone starts their trial.
If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.
What is the difference between Founder Solo and Founder Pro?
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
How do agency tiers work?
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
What is a talent profile?
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Can I switch plans later?
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Do you offer a free trial?
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
What happens if I cancel?
You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
Is the 20% annual discount automatic?
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
What if I have more than 50 profiles or 20 clients?
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
