Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wonde
Pitch Analysis
Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
35%
Guest openness
Selective
Verified email on file
80/100
Required Score
Sign up to generate a grounded pitch for Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy.
What is Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy?
Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy is a business podcast hosted by Fexingo, with 158 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Fexingo hosts Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy, a business show with 158 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #162
How to Pitch a Journalist Using Their Own Beat
Aug 18, 202611 minS4
In this episode of Public Relations with Fexingo, hosts Lucas and Luna explore a counterintuitive PR strategy: using a journalist's own beat as the foundation for your pitch. Instead of pitching your product or angle, you craft a story that aligns perfectly with the reporter's established coverage territory. Lucas breaks down the anatomy of a beat-based pitch, from the initial research phase to the final email, and shares a real-world example where a small fintech startup got coverage in a major business publication by positioning their funding news as a natural extension of the reporter's existing series on small business lending trends. Luna challenges the approach, asking how to avoid being too generic when many PR pros are already targeting the same beat. They discuss the difference between a beat and a niche, how to find the sweet spot of relevance, and what to do when your story doesn't fit neatly into any beat. Tune in for a practical field guide to pitching with precision and respect. #PRStrategy #EarnedMedia #MediaOutreach #JournalistBeat #PitchingTips #PublicRelations #Marketing #BusinessPodcast #FexingoBusiness #MediaRelations #Journalism #PRTips #Storytelling #ContentMarketing #FintechPR #SmallBusinessLending #BusinessJournalism #PitchPerfect Keep every episode free: buymeacoffee.com/fexingo
In this episode of Public Relations with Fexingo, Lucas and Luna explore the power of understanding a journalist's beat—their regular coverage area—as a strategic PR lever. They discuss why generic pitching fails and how deep knowledge of a reporter's past stories, sources, and style can transform outreach. Using the example of a tech reporter covering AI regulation, they show how to craft a pitch that speaks directly to the journalist's ongoing narrative, not just their latest article. The conversation covers practical steps: researching a beat, identifying gaps in coverage, positioning your story as a natural fit, and building long-term relationships. Lucas and Luna also touch on the ethics of beat-based pitching—avoiding manipulation while adding genuine value. Tune in to learn how to move beyond one-off pitches and become a trusted resource for the journalists who matter most. #PRStrategy #JournalistBeat #MediaPitching #EarnedMedia #PRTips #Journalism #MediaRelations #Storytelling #Marketing #BusinessPodcast #FexingoBusiness #PRInsights #ReporterRelationships #ContentStrategy #MediaOutreach #PressCoverage #PublicRelations #PRCommunity Keep every episode free: buymeacoffee.com/fexingo
How to Turn a Journalist's Own Archive Into Your Pitch
Aug 16, 202610 minS4
In this episode of Public Relations with Fexingo, Lucas and Luna explore a powerful PR technique: pitching a journalist by tapping into their own archive of past work. They walk through a real-world example where a small tech startup landed a feature in a major tech outlet by referencing a reporter's three-year-old piece on supply chain resilience. The hosts break down how to find the right archival article, how to frame your pitch around it without being sycophantic, and the exact language that makes the connection feel valuable to the journalist. They also discuss common pitfalls, like over-referencing or pitching a story that's too tangential. By the end, you'll have a practical strategy for building genuine rapport with journalists and making your pitches stand out. If you've been looking for a way to move beyond generic press releases and into meaningful media relationships, this episode gives you a concrete next step. #Journalism #PRStrategy #MediaOutreach #EarnedMedia #StoryPitching #ReporterRelations #ContentMarketing #BusinessJournalism #TechPR #StartupPR #PublicRelations #MediaRelations #PitchingTips #JournalistTips #PRHacks #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
How a Journalist's Old Pitch Became Your Winning PR Move
Aug 15, 20269 minS4
In this episode of Public Relations with Fexingo, Lucas and Luna dig into a clever twist on PR strategy: using a journalist's own rejected pitch as the key to landing coverage. They walk through a real-world example where a startup noticed a reporter had pitched a story to their own editor, got turned down, and then used that very idea to craft a pitch that got published. The hosts break down why this works—it's about showing you've done your homework and understanding the reporter's perspective—and share practical tips on how to find these golden opportunities without being creepy. They also discuss the fine line between smart research and stalking, and how to frame your pitch so it feels like a collaboration, not a scavenger hunt. If you've ever struggled to get a journalist's attention, this episode offers a fresh angle that might just be the key to unlocking your next big feature. #PublicRelations #PRStrategy #MediaOutreach #EarnedMedia #JournalistRelations #Pitching #StoryIdeas #ReporterResearch #ContentMarketing #BusinessPodcast #MarketingPodcast #FexingoBusiness #PRTips #MediaRelations #Journalism #FeatureStory #StartupPR #PRHacks Keep every episode free: buymeacoffee.com/fexingo
In this episode, Lucas and Luna explore a surprisingly effective PR tactic: using a journalist's own podcast as a research tool to craft pitches that land. They break down how to mine podcast episodes for a reporter's genuine interests, recurring questions, and even pet peeves, then use those insights to pitch stories that feel tailor-made. The conversation centers on a real case: a fintech PR team that landed coverage in a major business publication by referencing a specific episode where the journalist expressed frustration with jargon-heavy pitches. Lucas and Luna discuss the practical steps—from transcribing key moments to identifying the reporter's 'north star' topics—and warn against overstepping into stalker territory. They also touch on the importance of timing, referencing recent episodes versus old ones. By the end, listeners will have a clear framework for turning a podcast into a PR goldmine, with a specific example to illustrate the approach. This is a must-listen for PR pros and marketers looking to cut through the noise with genuinely personalized outreach. #PR #MediaOutreach #EarnedMedia #JournalistPitching #PodcastResearch #PRStrategy #MediaRelations #StoryPitching #JournalistRelations #ContentMarketing #DigitalPR #BusinessJournalism #FintechPR #PodcastPitching #MediaPitching #JournalismTips #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
Every question we get asked before someone starts their trial.
If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.
What is the difference between Founder Solo and Founder Pro?
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
How do agency tiers work?
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
What is a talent profile?
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Can I switch plans later?
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Do you offer a free trial?
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
What happens if I cancel?
You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
Is the 20% annual discount automatic?
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
What if I have more than 50 profiles or 20 clients?
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
