
Episode #133
Building Excitement Before Your Book Launch
In this episode, Matt & Lauren invite listeners to ride the pre-launch marketing roller coaster. We debate the different stages of building, leveraging, and maintaining excitement for an upcoming book or product, and share ideas for: Building anticipation before the launch announcement Maintaining momentum between announcement and launch Spreading that excitement to new audiences Listen wherever you get your podcasts, or watch the video episode on YouTube ! Dive Deeper Listen to These Episodes Ep #57 | How to Use a Preorder Campaign to Boost Your Book Launch Ep #85 | Maintaining Momentum After Your Book Launch Ep #118 | How to Get Your Readers to Sell Your Book for You Explore These Resources Check Out Lauren Asher’s Instagram Countdown Lulu Blog | How to Plan & Promote Your Book Pre-Launch Lulu University | How to Launch Your Book in 4 Steps Can’t wait for our next episode? Check out our Resources page for links to our blog , our YouTube channel , and more. Find us on Facebook , Instagram , and LinkedIn at luludotcom! Email us at podcast@lulu.com Sign up for our mailing list.

