Pure Digital Passion with Moses Kemibaro

This is pure digital passion, the podcast of Moses Kemibaro, one of Kenya's and Africa's leading digital marketers, techbloggers, and technology analysts. Join me for insightful interviews and commentaries on all things digital from across the African continent on a myriad of compelling topics and themes. I share Africa's stories of pure digital passion!

Pure Digital Passion with Moses Kemibaro is a technology podcast hosted by Moses Kemibaro, with 195 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Moses Kemibaro hosts Pure Digital Passion with Moses Kemibaro, a technology show with 195 episodes published.

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  Episode #194

  Episode 194 - Produce in Shillings. License in Dollars: Jason Corder’s Plan for African Media

  Aug 16, 20261h 5m

  I met Jason Corder last week to discuss NorthSouth Media, and our meeting became what I like to call a “gangster podcast”: an informal, impromptu Pure Digital Passion conversation recorded without the usual studio production. Jason is the founder and CEO of NorthSouth Media, a Nairobi-based company building an end-to-end system for financing, producing, owning, localizing and distributing African content. We discuss his journey from San Francisco to Africa, his work as a visual artist and performer, his experience acting in Mali , and how a trailer filmed in his Kilimani apartment became Stay , a television series backed by Nokia and subsequently distributed across multiple markets. Jason explains why that experience convinced him that African production companies must retain intellectual-property ownership. We also examine NorthSouth’s connected film and creator studios, direct-distribution strategy, localization relationship with Aview International and ambition to build a substantial library of owned African content. The conversation challenges the assumption that mobile and streaming growth must mean the end of television. Free-to-air broadcasting remains accessible, communal and commercially important across Africa and the wider Global South. NorthSouth is currently raising US$1 million at a US$7 million cap for a 24-month runway. The company plans to produce an opening slate of five owned shows, enroll 25 creators before scaling to 50 and build a sales operation targeting broadcasters and brands. CHAPTERS 00:00 – Introduction 00:13 – Why this became a “gangster podcast” 01:00 – Human stories made by human hands 04:23 – How African culture and storytelling travel globally 06:46 – Jason Corder’s origin story 14:27 – Why intellectual-property ownership matters 18:22 – Producing Stay with Nokia’s backing 22:36 – Free-to-air television and Africa’s media economy 31:11 – Film, community and human connection 38:35 – From artist and producer to entrepreneur 40:33 – Using Bordy and AI to accelerate the business 46:36 – Building NorthSouth’s end-to-end infrastructure 49:28 – The NorthSouth Media elevator pitch 51:16 – The Nairobi headquarters and Creator Studio vision 55:16 – Microdramas, mobile video and the “shiny object” 58:53 – A model for rebuilding African media 1:00:55 – How to connect with Jason 1:02:34 – Jason’s parting perspective ABOUT JASON CORDER Jason Corder is the founder and CEO of NorthSouth Media. He has worked across visual art, music, television, cultural diplomacy and media production and has lived and worked in more than 60 countries. NorthSouth Media: https://northsouth.africa Jason on LinkedIn: https://www.linkedin.com/in/jasoncordermedia

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  Episode #193

  Episode 193 - “This Is Just The Beginning”: Inside Djibril Tobe’s Airtel Kenya Growth Playbook

  Aug 5, 202628 min

  Airtel Kenya is entering a new chapter under Managing Director Djibril Tobe. In this special episode of the Pure Digital Passion Podcast, I sit down with Djibril shortly after Airtel Money launched Bizna Wallet and the “Si Ni Mi Nakushow” 50% cashback campaign earlier this week. The conversation moves beyond the product announcements to examine Airtel Kenya’s wider growth strategy across mobile money, customer experience, digital self-service, broadband, satellite connectivity and data-centre infrastructure. Djibril reflects on his first month in Kenya after more than two decades building businesses across African markets. He explains why he is giving himself time to listen and learn, what has impressed him about Kenya’s technology-driven economy and what customers are demanding from Airtel. We discuss the strong momentum he inherits: Airtel Kenya’s expansion from 16 million to more than 24 million customers, over 2,000 additional network sites and Airtel Money’s growth from roughly 2% to 11% market share. A major opportunity lies within Airtel’s existing base. Djibril estimates that around 14 million Airtel connectivity customers are not yet using Airtel Money and explains how Bizna Wallet, real-cash Rudishiwa rewards and “Si Ni Mi Nakushow” are intended to encourage Kenyans to carry two mobile-money wallets as readily as they carry two SIM cards. We also explore: ✅ Why the My Airtel App could become Airtel’s digital front door ✅ Digital self-service and reducing customer pain points ✅ Cross-border Airtel Money transfers ✅ API integrations for developers, startups and fintechs ✅ Airtel’s broadband journey from indoor routers to outdoor units and fibre ✅ Direct-to-Cell connectivity with SpaceX, subject to approval ✅ The 44MW Nxtra hyperscale data centre at Tatu City ✅ Cloud, AI, enterprise workloads and data sovereignty ✅ Djibril’s priorities for innovation, execution and customer experience CHAPTERS 00:00 — Introduction 01:13 — Djibril Tobe’s first impressions of Kenya 05:21 — Airtel Kenya’s growth and his leadership priorities 07:03 — The 14M-customer Airtel Money opportunity 08:13 — Bizna Wallet and 50% cashback 09:10 — The “Si Ni Mi Nakushow” campaign 12:56 — Why the My Airtel App matters 16:58 — Cross-border Airtel Money transfers 19:06 — Broadband: indoor units, outdoor units and fibre 20:32 — Direct-to-Cell connectivity with SpaceX 23:25 — Nxtra, cloud infrastructure and data sovereignty 26:47 — Closing thoughts and what comes next The Pure Digital Passion Podcast explores the people, organizations, technologies and ideas shaping digital transformation, business, marketing and innovation across Kenya and Africa. Subscribe for more conversations with African technology leaders, entrepreneurs, executives, policymakers and innovators. #AirtelKenya #AirtelMoney #DjibrilTobe #PureDigitalPassion #Telecommunications #Fintech #DigitalTransformation #Broadband #SpaceX #Nxtra #Kenya #Africa

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  Episode #192

  Episode 192 - 4 Perspectives, 1 Protection Gap: The Jubilee Health Insurance & bolttech Embedded Insurance Panel

  Jul 26, 202639 min

  This video captures the full "Connected to Protect" discussion panel on how health insurance can become more accessible, relevant and useful within the everyday lives of Kenyan and East African consumers. I moderated the panel during the launch of the strategic partnership between Jubilee Health Insurance and global insurtech bolttech last week. While the partnership provided the setting, the conversation went much wider: healthcare costs, fraud and extra billing, product relevance, customer segmentation, flexible payments, trusted distribution, asset financing, consumer education and claims. The panel brought together four distinct perspectives: Njeri Jomo - CEO and Principal Officer, Jubilee Health Insurance Bente Krogmann Osore - General Manager, Africa, bolttech Bryan Nyutu - Principal Officer and Insurance Portfolio Lead, Safaricom PLC Ken Gitonga - Group Head of Technical Product, Watu Credit Moderator: Moses Kemibaro Key areas discussed: Why reducing healthcare fraud, waste, abuse and unnecessary billing is essential to affordability Why protection must reach the right customer at the right moment How embedded insurance differs from placing an existing policy inside an app What Safaricom has learnt from Tuunza Mapato and Tuunza Simu Why data, customer segmentation and payment frequency shape insurance uptake How health protection can safeguard the livelihoods of Watu's asset-financing customers Why hospital cash should not be confused with comprehensive medical cover Why technology alone cannot compensate for an unclear strategy or the wrong partners How insurance can become a reward that strengthens engagement and loyalty Why transparency, voluntary participation and a dependable claims experience are fundamental to trust Timestamps 00:00 Introduction 00:12 The biggest friction between customers and useful health protection 00:37 Jubilee Health: using AI to reduce fraud, waste, abuse and extra billing 02:34 bolttech: making insurance relevant and timely 04:28 How embedded insurance changes Jubilee Health's approach 07:58 Safaricom's lessons from Tuunza Mapato and Tuunza Simu 12:24 Watu: protecting livelihoods within the asset-financing journey 14:35 When customers experience the real value of insurance 16:17 Why Kenya needs fully fledged micro-medical cover 19:12 Audience questions begin 21:10 Technology is an enabler - why the right partners matter 25:21 Bridging consumer and product-segmentation gaps 27:47 Human-centred design for mass-market insurance 31:46 Insurance as a reward and engagement tool 33:41 Medical borrowing, community fundraising and catastrophic health expenditure 37:20 Health and device protection for young daily earners 38:51 Closing #ConnectedToProtect #EmbeddedInsurance #HealthInsurance #Insurance #FinancialInclusion #Kenya #EastAfrica #Africa

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  Episode #191

  Episode 191 - Fixing The Nation On Ride Hailing Minimum Fares, Driver Welfare, & Passenger Affordability In Kenya

  Jul 25, 202644 min

  In this episode of NTV Kenya's Fixing The Nation, I joined Mariam Bishar, Eric Latiff and Fellaris Wambui to unpack Kenya’s growing debate around minimum fares for ride hailing. The discussion was focussed on the Business Daily's headline on Uber and Bolt drivers potentially getting more power in how fares are set, as well as broader proposed reforms that could bring ride-hailing platforms under greater regulatory scrutiny. We discussed what this means for drivers, passengers, platforms, businesses, regulators, competition policy, and Kenya’s wider gig economy. At the heart of the conversation was one question: How does Kenya improve driver earnings without pricing passengers out of digital mobility or weakening the ecosystem that makes ride-hailing possible? Timestamps 00:00 – Introduction: Business Daily headline and the digital taxi fare debate 01:20 – Moses Kemibaro joins Fixing The Nation 02:30 – How ride-hailing platforms work and why the issue matters 03:32 – From traditional taxis to digital ride-hailing in Kenya 05:38 – Market scale: drivers, users, rides and the gig economy 06:52 – Owner-drivers versus rental drivers 08:13 – Are driver complaints justified? 10:26 – Understanding the 18% commission discussion 11:57 – Platform value: marketplace, trust, safety and digital payments 13:40 – Tanzania as a cautionary case 14:28 – Passenger affordability and price sensitivity 16:34 – Why smart regulation must balance all stakeholders 18:14 – Where did the “doubling fares” idea come from? 20:18 – Viewer comments and subscription model proposals 21:01 – Competition risks if pricing is over-regulated 22:21 – Price elasticity: what happens if fares double? 24:08 – Passenger willingness-to-pay thought experiment 26:11 – Draft minimum compensation rules and the missing passenger voice 29:20 – Driver welfare, classification and platform responsibility 30:22 – Financing, insurance and formalizing the gig economy 33:05 – The platform as a marketplace creator 35:08 – Kenya’s ride-hailing market versus Nigeria and South Africa 37:19 – Could electric mobility reduce driver operating costs? 38:49 – Higher fares and higher consumer expectations 40:13 – Viewer comments on commissions and platform costs 42:53 – Final thoughts: broader consultation and a balanced way forward Key Themes Minimum fares versus minimum driver earnings Driver welfare and platform work Passenger affordability Commission transparency Owner-driver versus rental-driver economics Competition and platform regulation Smart regulation for Kenya’s gig economy The long-term future of ride-hailing in Kenya #FixingTheNation #NTVKenya #NationFM #RideHailing #DigitalTaxis #GigEconomy #Kenya #PublicPolicy #FutureOfWork #DigitalEconomy

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  Episode #190

  Episode 190 - WhatsApp Usernames, Privacy, Fraud & Digital Identity: An Interview with the BBC's Nkechi Onyinyechi Ogbonna on the Focus on Africa Podcast

  Jul 18, 202611 min

  WhatsApp is preparing to introduce usernames that will allow people to communicate without publicly sharing their phone numbers. The feature could deliver a meaningful privacy improvement, particularly in group conversations, business interactions and chats with people who have only recently met. However, it has also raised questions about impersonation, phishing, financial fraud, mobile-money security and whether accounts involved in criminal activity will remain traceable. On the 15th July 2026, I joined Nkechi Onyinyechi Ogbonna on BBC World Service’s Focus on Africa to discuss WhatsApp’s forthcoming username feature. The programme also featured Somalia’s State Minister of Communications and Technology, Hon. Ahmed Osman Diiriye , who explained why his government wants Meta to provide stronger assurances around fraud, mobile-money security and digital traceability. The discussion examines why Somalia wants Meta to demonstrate “proof of traceability,” the concerns India has raised and the protections WhatsApp says it is building into the feature. It also explains: The difference between reserving and activating a username How usernames differ from display names Why users will still need telephone numbers How optional username keys will work Why WhatsApp will not offer a public username directory How usernames could protect people in group chats What the feature means for creators and businesses The risks of lookalike usernames and impersonation Why mobile-money markets require additional safeguards How digital literacy can help users identify scams Chapters 00:00 — Introduction to WhatsApp usernames 00:55 — Somalia’s security and accountability concerns 01:53 — Consultations between Somalia and Meta 02:16 — Is there evidence that usernames will increase fraud? 03:22 — “We want proof of traceability” 04:27 — Meta explains its proposed safeguards 05:19 — Why WhatsApp is separating identity from phone numbers 06:26 — How usernames will change one-to-one and group communication 07:11 — Impersonation, financial fraud and mobile-money risks 09:02 — Digital literacy and practical user protection 10:50 — Conclusion

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