
Purpose Unlocked
NIL Nation: How Sports, Money and Wealth Are Reshaping the Game
In this episode, we explore how Name, Image, and Likeness (NIL) has transformed college athletics into a more professional, business-driven environment. Joined by Charlotte sports radio host Walker Mehl, we discuss how NIL, the transfer portal, donor involvement, and multimillion-dollar deals are changing recruiting, athlete decision-making, and the fan experience. The conversation also looks beyond college sports to the broader economics of professional athletics, including soaring franchise valuations, private equity investment, and media rights.


