Quo Vadis: Advertising Economic Forum Podcast

This podcast series is dedicated to one-to-one interviews with the speakers who take the stage at the AdTech Economic Forum.

Quo Vadis: Advertising Economic Forum Podcast is a business podcast hosted by Tom Triscari, with 27 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Tom Triscari hosts Quo Vadis: Advertising Economic Forum Podcast, a business show with 27 episodes published.

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  Episode #9

  Quo Vadis: Advertising Economic Forum Podcast with Mathieu Roche

  Oct 6, 202545 minS2

  <p>💡 Takeaways:</p>🎯 Targeting and Measurement are Inseparable: Advertising money flows to where it can be both accurately targeted to an audience and reliably measured for its impact on business outcomes, making identity the core enabler of both capabilities.🧠 Generative AI Rewards Quality Content: The impact of Generative AI on web traffic is nuanced: sites providing factual, transactional content may suffer declines, while legitimate, long-form, complex content providers may see traffic increases through AI-driven referrals, potentially "cleaning up" low-quality Made-For-Advertising (MFA) sites.📺 CTV Programmatic is Maturing: While the technical capacity for targeted, user-level programmatic ad buying on CTV exists (with ID5 IDs on m...

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  Episode #8

  Quo Vadis: Advertising Economic Forum Podcast with Sim Blaustein

  Sep 24, 202550 minS2

  <p>💡 Takeaways:</p>🤝 Importance of Relationships in Dealmaking: In a competitive investment environment, building strong, authentic relationships with founders can be crucial for securing an allocation in a desirable deal. 💰 Limited Liquidity in the VC Market: The current venture capital market is characterized by a "drought of liquidity" due to fewer IPOs and M&A deals, which has limited the distributions that LPs (limited partners) receive from funds. 💡 The "What to Make" Challenge: As AI makes content creation faster and more accessible, the strategic value is shifting from creation to decision-making. ⚖️ Flexibility in Investment Strategy: Smaller venture funds can be more flexible in th...

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  Episode #7

  Quo Vadis: Advertising Economic Forum Podcast with Andrew Casale

  Sep 21, 202535 minS2

  <p>💡 Takeaways:</p>🔄 Shifting Publisher Traffic Patterns: The open web is experiencing a "haves and have-nots" phenomenon, with some publishers seeing traffic decline by about 27% year-on-year due to generative AI tools, while others are experiencing growth.🤝 Importance of Owning User Relationships: Publishers are gaining a renewed appreciation for owning their own distribution channels and relationships with users, rather than relying on external and volatile traffic sources like social media or search engines.💡 AI as an Augmentation Tool: While generative AI presents challenges, Andrew Casale is "bullish long term" that these tools will become capabilities that "supercharge" the future of publishing by augmentin...

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  Episode #6

  Quo Vadis: Advertising Economic Forum Podcast with Brian Wieser

  Sep 18, 202531 minS2

  <p>💡Takeaways:</p>⚖️ The Open Web is Not Dead: The open web, or open internet, is not a rapidly growing business but remains surprisingly resilient and is not in decline, with a U.S. market value of around $50 billion.🤝 Consolidation is Key: The lack of significant growth in the open web incentivizes companies to consolidate and merge to reduce costs and gain market share with better solutions.⚙️ Go-to-Market Strategy Matters: The success of AdTech companies is not tied to a rising tide; instead, it is driven by effective go-to-market strategies, partnerships, and product elements.🌱 Growth Seeking vs. Loss Aversion: Companies, especially incumb...

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  Episode #5

  Quo Vadis: Advertising Economic Forum Podcast with Dan Salmon

  Sep 16, 202546 minS2

  <p>💡Takeaways:</p>🛡️ Walled Garden Advantages: The business models of walled gardens are considered superior due to their use of first-party data, simplified advertising solutions, and inherent advantages in user identity and consent.📺 CTV's Strategic Importance: Connected TV (CTV) is a key strategic growth area for ad tech companies, with Trade Desk, for example, successfully shifting its focus to this sector over the last four to five years.🤝 Partnerships over Exclusivity: The lines between the open web and walled gardens are blurring, as evidenced by partnerships like the Netflix-Amazon DSP collaboration, which suggests a growing trend toward interoperability over exclusivity in the DSP spa...

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