Radical Content

Welcome to Radical Content a new content and social marketing show where our mission is to help brands stop interrupting and start connecting.Eric Gray, former head of Fortune 500 Social and Content teams, now the founder of Maverick Content Studio, highlights how content & engagement is the brand-building superpower you are missing.On this podcast we talk to the brand leaders, creators, and storytellers who have built rabid fans, to help us learn how marketing can shift from transactional selling to a brand that entertains, connects, and creates raving fans.Radical Content is a Maverick Content Studio production. Maverick Content Studio is a social and digital-first content agency helping the biggest brands engage the next generation of fans. If you need help with social media, YouTube, podcasting, or building a fan-first content strategy email us at hello@maverickcontentstudio.com.

Radical Content is a business podcast hosted by Eric Gray, with 54 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Eric Gray hosts Radical Content, a business show with 54 episodes published.

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  Episode #54

  6 Things the Best Social Teams in Sports Do Differently (with NASCAR's Jess Smith)

  Aug 17, 202636 min

  In this episode of Radical Content, I sat down with Jess Smith, VP of Brand at NASCAR (formerly of Stewart-Haas Racing, the New York Rangers, and Under Armour), to unpack how she's helped build a personality-driven content machine around NASCAR's drivers, why "planning is a superpower," and how she made the leap from social media manager to brand executive without losing her social instincts along the way. We talked about aligning social and brand under one roof, why emotion beats X's and O's every time, and the six things the best social teams in sports do differently. If you're trying to build a content team, elevate your career from tactician to strategist, or figure out how to make your brand impossible to ignore, this conversation is packed with real, tactical takeaways. What You'll Learn in This Episode Why "social and brand should live under one roof" and how that changes everything How NASCAR blends entertainment and sport to reach NASCAR-curious fans Why planning is a superpower, even in a fast-moving, reactive industry How to give drivers (or any personality) room to be human on camera Career advice for social pros trying to graduate from the channels into leadership Watch this with your team. Share it with your boss. Subscribe to the Radical Content Newsletter and get The Content of the Week! MaverickcontentstudioMAVERICK CONTENT STUDIO Connect with me on LinkedIn: Linkedinlinkedin.com/in/ericgray Follow me on Instagram: Instagraminstagram.com/theericgray Subscribe to my Youtube Channel: YoutubeEric Gray Episode #54

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  Episode #53

  50 Minutes with the Guy Behind the Empire State Building's Social Media (Tyler O'Day)

  Aug 3, 202654 min

  In this episode of Radical Content, I sat down with Tyler O'Day, former Social Media Manager at the Empire State Building and current Director of Communications for the Manhattan Borough President's Office, to unpack how he built one of the most recognizable brand voices on the internet and why the same playbook works whether you're selling observation deck tickets or informing New Yorkers about their government. We talked about giving the Empire State Building a personality, the lessons he carried over from four years at Barstool Sports, and why he's now using the same social strategy to make city government content actually shareable. If you're building a brand, growing a social team, or trying to make "boring" institutional content people actually want to watch, this conversation is loaded with real, tactical takeaways. What You'll Learn in This Episode ️ How to give a brand (even a 95-year-old building) a distinct, ownable personality ️ Why real-time cultural moments beat expensive planned campaigns ️ How to build and empower an on-camera content creator team without becoming the face yourself ️ Why Facebook still delivers massive organic reach for the right audience ️ How social media strategy translates from Barstool Sports to city government ️ Career advice for social professionals trying to move from "social media manager" to strategist Watch this with your team. Share it with your boss. Subscribe to the Radical Content Newsletter and get The Content of the Week! MaverickcontentstudioMAVERICK CONTENT STUDIO Connect with me on LinkedIn: LinkedinEric Gray - Maverick Content Studio | LinkedIn Follow me on Instagram: Instagraminstagram.com/theericgray Subscribe to my Youtube Channel: YoutubeEric Gray Episode #53

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  Episode #52

  The Social Media Strategy Behind SweetGreen's Most Viral Campaigns (with Bari Tippett)

  Jul 14, 202635 min

  We talked about developing creative taste, building distinct brand personalities, creating social-first campaigns that resonate, and why follower count isn't the metric marketers should be obsessing over. Bari shares lessons from leading social at some of the most recognizable brands in food and explains how the best marketing comes from understanding culture, not just reacting to it. If you're building a brand, leading social, or trying to create better content, this conversation is packed with practical insights you can put to work. What You’ll Learn in This Episode Why strong brand personalities outperform trend chasing How to build content people actually want to engage with Why creative taste is becoming a marketer's biggest advantage The future of creator partnerships and community building Career advice for anyone looking to grow in social media marketing 👀 Watch this with your team. 📩 Share it with your boss. 📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! MaverickcontentstudioMAVERICK CONTENT STUDIO 💬 Connect with me on LinkedIn: Linkedinlinkedin.com/in/ericgray 📲 Follow me on Instagram: Instagraminstagram.com/theericgray 🎥Subscribe to my Youtube Channel: YoutubeEric Gray

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  Episode #51

  The Content Framework Behind Every Bold Brand (ft. Erin Balsa)

  Jun 16, 202630 minS0

  <p>What separates memorable brands from forgettable ones? In Episode 51 of Radical Content, Eric Gray sits down with content strategist, researcher, and House of Bold founder Erin Balsa to unpack the framework behind bold, differentiated content in an era flooded with AI-generated noise.</p> <p>From building trust through transparency to creating original thought leadership that actually stands out, Erin shares the principles she uses to help B2B brands, founders, and marketing leaders create content that drives connection, credibility, and growth.</p> <p>Whether you're a marketer, founder, content creator, agency leader, or brand strategist, this conversation is packed...

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  Episode #50

  Why LinkedIn Is the Most Underutilized Platform in Marketing (ft. Melissa Dawson)

  Jun 2, 202628 minS0

  <p>In this episode of Radical Content, I sit down with Melissa Dawson, Global Social Lead at WD (formerly Western Digital), to break down how B2B brands can actually win on social media by leaning into storytelling, thought leadership, and audience-first content. Melissa shares how she helped transform WD’s social strategy from a broad B2C/B2B mix into a focused LinkedIn growth engine that generated millions of impressions, massive engagement, and real business impact.</p> <p>From viral LinkedIn posts to the future of B2B marketing, this episode is packed with insights for marketers, creators, an...

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