Raising Private Money with Jay Conner

Are you a real estate investor who’s tired of missing out on deals because you don’t have the money to fund them? Maybe you’re just starting in real estate, overwhelmed by all the conflicting advice, and wondering how to break through. Or you’ve done a few deals, but your business feels more like a hobby than a reliable source of income. If you’re struggling to take your real estate business to the next level, this show is for you. Welcome to The Private Money Show with Jay Conner , where we cut through the noise to give you the truth about real estate investing—and the tools you need to succeed. Most investors lose out on 87% of real estate deals simply because they don’t have access to the money to fund them. But what if you could change that? What if you could fund every deal you wanted, eliminate your competition, and grow your business faster than you ever thought possible? Each week, Jay Conner—the Private Money Authority —shares exactly how to raise private money to fund your deals, close more opportunities, and build a thriving, consistent real estate business. Jay has been in the trenches of real estate investing full-time since 2003, and he’s still doing it every day. He knows what works, what doesn’t, and how to help you stop chasing bad advice from so-called “gurus” who haven’t done a deal in years. In every episode, you’ll learn: How to find and raise private money to fund your real estate deals on YOUR terms (no banks, no hard money lenders). Strategies for creating consistent deal flow and turning your investing business into a reliable source of income. How to structure deals with private lenders and create win-win relationships that benefit everyone involved. Real-world, step-by-step advice from investors who’ve been where you are and completely changed their game using private money. This isn’t theory or fluff. It’s the real deal. Jay and his guests break down real-world deals, showing you the numbers, the challenges, and the solutions, so you can see how to apply these lessons to your own business. Whether you’re brand new to real estate, struggling to find consistency, or a seasoned investor looking to scale, this show is your blueprint for success. Why Listen to This Show? Because it’s not just about making money—it’s about building something bigger than yourself. Jay believes real estate is a tool not only to create wealth but also to make an impact. This show is for real estate investors who want to leave a legacy, help others, and give back to their communities. It’s for people who know that success isn’t just about the bottom line—it’s about what you do with it. If you’re ready to stop spinning your wheels, stop missing out on deals, and start building a business that gives you freedom and fulfillment, you’ve found your tribe. Imagine what your life could look like with unlimited access to private money. Imagine the deals you could close, the income you could create, and the impact you could make—not just for yourself, but for others. This is your moment. This is the Private Money Show. Tune in now, and let’s get started.

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  Raising Private Money with Jay Conner

  Immersion Strategies for Raising Private Money and Automating Real Estate Success with Jay Conner

  Aug 13, 202629 min

  Credits to: https://www.youtube.com/watch?v=L7yiwVS8bQo&t=37s “The Private Money System That Funds Deals Without Asking for Money ” https://www.youtube.com/@TheTeamLeadTalksPodcast If you’re a real estate investor looking to scale your business, you’ve likely realized that access to funding is make-or-break. In a recent episode of the Raising Private Money podcast, Jay Conner—the Private Money authority—and Andrew Becker peeled back the curtain on what it really takes to raise Private Money, even if you’re starting from scratch. Below, we’ll highlight the main strategies, common pitfalls, and actionable tips shared during their value-packed conversation. What is Private Money? Setting the Foundation First, it’s critical to know the difference between Private Money and hard money. Jay Conner explains that Private Money comes directly from individuals—friends, family, or acquaintances—who want a safe, higher return on their idle capital compared to what they’d get from banks or the volatile stock market. These are not institutional lenders, and you’re not chasing “rich people.” Instead, you’re simply identifying everyday people with “lazy” money looking to grow. A common misconception in the industry is confusing Private Money with hard money. Hard money typically comes from brokers who pool investor funds, add extra fees, and loan at higher rates. With Private Money, you’re creating a direct, one-on-one relationship with your lender, and there are no origination fees or points—just a set interest rate (in Jay Conner’s case, 8% annually since 2009). The Secret to Raising Private Money: Diagnosis Before Pitch The biggest mistake new investors make is leading with a deal—trying to “sell” someone before they’ve even shown interest or understand private lending. Jay Conner compares this to a doctor prescribing medication before making a diagnosis. Instead, he recommends first having a diagnosis conversation with potential lenders. Ask open, gentle questions like, “Are you investing in anything that’s giving you a high rate of return safely and securely?” If their answer reveals dissatisfaction with current returns, only then do you segue into what Private Money is—and crucially, you don’t pitch a deal. Instead, provide value and educate. Jay Conner even suggests using a 16-minute audio overview to let potential lenders understand the process at their own pace. Program, Not Pitch—The Professional Approach Another pitfall is not being ready with a clear, written program. When talking to a potential lender, you must be able to articulate your offer: What is the interest rate? How is their money protected? What’s your loan-to-value ratio? Can they get money back early in an emergency? Jay Conner has 20 program points he covers with every new contact. This professionalism sets you apart from amateurs who seem desperate or uncertain. Building Trust—Leverage and Coaching If you’re brand new to investing, don’t fret. Jay Conner recommends leveraging a business partner’s or coach’s experience to boost your credibility. Say truthfully, “My partner and I have flipped over 500 homes”—as many in his network do—so your lenders are putting trust in your support system as much as you. He strongly recommends coaching, recounting that he lost hundreds of thousands of dollars before getting a mentor. In his words, “If you think coaching is expensive, try a different kind of education.” Learning from others’ mistakes is far cheaper and less painful. Immersion and Action—The Fast Track Want to get results quickly? Immersion is the answer. Jay Conner offers live, three-day Private Money Conferences , including real bus tours of funded properties and a chance to learn directly from his network: contractors, attorneys, designers, and more. There’s also a bestselling book, “Where to Get the Money Now,” and immediate-download scripts for starting conversations the right way. Key Takeaways and Next Steps Understand the distinction between private and hard money, and always approach individuals as someone offering an opportunity—not pitching a desperate plea. Build relationships through diagnostic, low-pressure conversations before mentioning a specific deal. Prepare your program : Know your terms, safety protocols, and process in detail before talking to any lender. Educate yourself —find a coach or mentor, and immerse yourself in real-world events. Take action : Download scripts, read the book, and start having real conversations. Raising Private Money is less about selling and more about solving problems for people in your network—with professionalism, clarity, and servanthood at the heart of your approach. For more resources, events, and a free guide, check out Jay Conner’s website as mentioned in the episode. 10 Discussion Questions from this Episode What are the key differences between Private Money and hard money as explained by Jay Conner, and why is this distinction important for real estate investors? Jay Conner emphasizes the importance of "immersion" to raise Private Money quickly. How might immersion strategies like attending live conferences help new investors succeed? What are some of the "biggest mistakes" new investors make when trying to raise Private Money, according to Jay Conner, and how can they avoid these pitfalls? Jay Conner describes a "Good News phone call script" and separating the conversation about lending from a specific deal. Why does this approach work better than pitching a deal right away? Why does Jay Conner stress the importance of not "chasing, begging, or persuading" potential lenders, and what mindset shift does this require for new investors? According to Jay Conner, how can new investors leverage the experiences of their coaches or business partners to establish credibility with potential lenders? Discuss the metaphor of "lazy money" used by Jay Conner. How does approaching potential lenders as problem-solvers rather than salespeople change Private Money conversations? What role do relationship-building and emotional intelligence play in raising Private Money, as compared to real estate expertise? Jay Conner offers a sample diagnostic question when talking to potential lenders: "Are you investing in anything that's giving you a high rate of return safely and securely?" How can this type of casual question open doors to raising capital? Reflect on Jay Conner’s statement that the most dangerous advice is "just get the deal under contract, the money will show up." Why might waiting to find funding until after securing a deal backfire for investors? Fun facts that were revealed in the episode: Immersive Learning Experience: Jay Conner hosts a unique 3-day Private Money Conference where participants not only learn about raising Private Money but also take a field trip on a 55-passenger bus to tour real, active rehab projects—all funded with Private Money. Attendees get to see actual rehab budget sheets and meet Jay Conner's full "dream team," including his contractor, real estate attorney, and interior designer. Never Ask for Money: Jay Conner teaches a strategy that enables real estate investors to raise large sums of private capital—over $2.1 million in just 90 days after being cut off by banks—without ever directly asking anyone for money. Instead, he emphasizes education and relationship-building to attract funds. One Luncheon, Nearly $1 Million Raised: Jay Conner shared that he once hosted a single private lender luncheon and secured $969,000 in Private Money pledges that were not even tied to any specific real estate deals—demonstrating the power of trust and proper presentation. Timestamps: 00:00 Real estate investing and bus tour 03:11 Introducing Jay Conner 06:55 Private vs. hard money loans 12:56 Discussing loan repayment terms 15:14 Discussing Private Money and real estate 18:57 Discussing Jay's program offering 21:27 Promoting the bus tour event 23:21 Discussing a Private Money program 26:41 Jay Conner's Private Money insights Connect With Jay Conner: Private Money Academy Conference: https://www.ThePrivateMoneyConference.com Free Report: https://www.jayconner.com/MoneyReport Join the Private Money Academy: https://www.JayConner.com/trial/

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  Raising Private Money with Jay Conner

  Navigating Private Lending: Tips for Real Estate Investors from Jay Conner and Mike Zlotnik

  Aug 10, 202628 min

  Credits to: https://www.youtube.com/watch?v=QmqJVUKLl3A “300: Private Money vs. Hard Money: The Secret to 8% Funding for Real Estate Deals - Jay Conner” https://www.youtube.com/@TempoInvestments In a recent episode of the Raising Private Money Podcast, Jay Conner, the Private Money Authority, sits down with Mike Zlotnik and talks about the most important aspect of elevating your real estate business: Private Money. Their discussion offered a wealth of actionable strategies for both novice and seasoned real estate investors seeking to unlock the power of private capital — without ever feeling like they’re selling or begging for funds. The Abundance of Private Money Jay Conner highlighted a remarkable trend: there is more Private Money available today for real estate deals than ever before. According to Jay, “People don’t know what to do with their money.” Many individuals are searching for new opportunities to put their capital to work, whether it’s investment capital or funds rolled over into a self-directed IRA. While some sectors, particularly commercial real estate and multifamily, have experienced difficulty accessing capital due to recent market resets, Jay noted that his area — single-family homes in Eastern North Carolina — has been flush with private lending opportunities. He attributes this difference primarily to asset class and market dynamics. The Power of Education Jay attributes much of his success to his role as an educator. None of his 47 private lenders had ever heard of Private Money lending before he introduced them to the concept. Jay emphasized, “We take on the philosophy of being an educator... None of them ever heard about this world until we started educating them on what it is, how they can get high rates of return safely and securely.” Instead of pitching or selling investments, his approach centers on teaching prospects about the benefits of Private Money, comparing returns to typical bank accounts or CDs, and explaining the security provided by real estate-backed loans. Where to Find Private Lenders Jay outlined three main “buckets” for sourcing private lenders: Your Warm Market : Friends, acquaintances, coworkers, CPAs, real estate attorneys, and even your dry cleaner could all be potential lenders. Professionals often serve as “gatekeepers” and can become great referral sources. Expanded Warm Market : Jay recommends joining local networking groups like Business Networking International (BNI), where members actively seek to refer business opportunities to one another. He credits millions of dollars raised to these connections. Existing Private Lenders : These are individuals who are already comfortable with lending against real estate, often seeking higher yields than typical retail investors. The Non-Selling Approach: Diagnose Before You Prescribe A critical takeaway from Jay’s method is never to “sell” Private Money. Instead, he advises that you diagnose whether someone could benefit from what you offer — before you mention your program. For example, his favorite conversation opener is: “With what’s going on in the investment markets these days, what are you investing in, if anything, that’s giving you a high rate of return?” Depending on their response, Jay determines if it makes sense to share more about Private Money lending. Building Trust and Keeping It Simple Both Jay and Mike agreed: building trust is essential before you can ever raise a dollar. Authority, expertise, and credibility need to be established upfront, and all communications should be straightforward. “A confused mind always says no,” Jay pointedly remarked. Exclusive Tools and Education Jay Conner also provides additional resources for those interested in learning his system: Private Money Conference : A three-day, hands-on event covering everything from raising capital to selling homes and automating your business. Script Collection : Free downloadable scripts for initiating conversations with potential lenders. His Book, “Where to Get the Money Now” : A national bestseller walking readers through Jay’s step-by-step process. Fast-Track Selling: The Three-Day House Sale For investors worried about getting stuck with unsold properties, Jay describes his rapid-turnover “one-hour sale” for single-family homes using lease-purchase exits. This approach brings in dozens of prospective buyers, creates a sense of urgency, and often sells the property within three days. Final Thoughts Raising Private Money isn’t about aggressive pitches. It’s about relationships, education, and offering a solution to someone’s problem — namely, the need for secure, high-yield investments. Whether you’re brand new to real estate or ready to scale, Jay Conner’s principles offer a trusted roadmap for unlocking private capital and turning deals into profit. For more resources or to reach Jay directly, visit https://www.JayConner.com . 10 Discussion Questions from this Episode Jay Conner highlights that now there is more Private Money available for real estate than ever before. What factors do you think are driving this abundance of private capital? The conversation distinguishes institutional money, private lenders, and hard money. What are the primary differences and pros/cons for borrowers in each category? Jay emphasizes the importance of educating potential private lenders. How does becoming a “Private Money teacher” help in raising funds without directly asking for money? Mike Zlotnik mentions that while Private Money is plentiful in single-family investments, it’s harder to raise for commercial and multifamily deals. Why do you think investor sentiment differs between these asset classes? Jay Conner’s strategy involves diagnosing a potential lender’s needs instead of pitching immediately. How can this diagnostic approach improve your capital-raising conversations? What are the three main categories where Jay finds potential private lenders, and how might you leverage each in your own network? The episode touches on building trust and relationships before ever asking for money. Why is this foundational when working with private lenders, and how can new investors establish this trust? Jay describes using private lender luncheons as a strategy for efficiently presenting to multiple prospects. What are the key elements that make this approach effective? The concept of “confused mind always says no” is discussed when presenting investment deals. What steps can you take to ensure your offerings remain simple and clear to potential lenders? Jay explains his method for selling houses quickly using lease-purchase options and short, high-energy events. Do you think this approach could be replicated in different markets, and what potential challenges might arise? Fun facts that were revealed in the episode: Jay Conner Has Worked with 47 Private Lenders Jay Conner and his wife Carol Joy have partnered with as many as 47 individual private lenders—none of whom had ever heard of Private Money investing before Jay educated them about it. BNI Membership Helped Raise Millions Participating in Business Networking International (BNI), a business networking group, has helped Jay Conner secure millions of dollars in funding through referrals from fellow members looking for higher returns than what banks offer. Jay Raised Nearly $1 Million at a Single Lunch Event. Jay once raised $969,000 at just one private lender luncheon, where he presented to a group of about 20 potential lenders over a meal, showcasing how Private Money lending works. Timestamps: 00:00 Educating investors on Private Money 03:49 Investor money stuck in bad deals 08:18 Expanding your business network 12:19 Discussing investment opportunities 15:57 Current state of capital raising 17:22 Investing in real estate yields 22:03 Real estate workshop overview 24:54 Helping with credit for homeownership 27:26 Changing habits for future success Connect With Jay Conner: Private Money Academy Conference: https://www.ThePrivateMoneyConference.com Free Report: https://www.jayconner.com/MoneyReport Join the Private Money Academy: '>

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  Raising Private Money with Jay Conner

  No Banks Needed: Build Your Real Estate Empire through Private Lender Partnerships

  Aug 6, 202637 min

  ***Guest Appearance Credits to: https://www.youtube.com/watch?v=pGaTuHF0FvM “Unlocking the Power of Private Money in Real Estate - EP 17” https://www.youtube.com/@JustKristyLane In a rapidly evolving real estate market, traditional bank loans and financing structures are no longer the only avenues for investors seeking capital. Private Money lending has emerged as a transformative, flexible solution for funding real estate deals—and no one is more passionate or experienced in this field than Jay Conner, a nationally renowned real estate investor. On the latest episode of the Raising Private Money Podcast, together with Kristy Aasheim, Jay Conner delivers a masterclass on raising and leveraging Private Money to supercharge your investment success. The Turning Point: From Traditional Financing to Private Money Like many investors, Jay Conner started out using traditional bank loans and lines of credit to finance deals. But everything changed for him in early 2009 when his local bank unexpectedly pulled his line of credit—leaving him at risk of losing lucrative deals. Within two weeks, Jay Conner discovered the world of Private Money: an approach that allows investors to fund deals through individuals seeking better returns for their capital and retirement funds. In 90 short days, Jay Conner raised more than $2 million, purely through his own network, a move that transformed his business and allowed him to never miss out on a deal due to lack of funding again. What Exactly Is Private Money Lending? Private Money lending is when individuals—not institutions—provide funding to real estate investors. These private lenders, often retired teachers or local professionals, act as the bank for investors. They invest their money in real estate deals in exchange for a fixed, predictable return, typically 8% annually, all secured by the property’s value through legal documents like promissory notes and deeds of trust. The advantages are clear: no underwriting hoops, no bank bureaucracy, and the terms are set by the investor—not the lender. Jay Conner makes it clear that private lenders do not receive a share of the deal’s profit or equity—they simply earn interest on their “loan,” much like a bank, but usually at a significantly better rate than traditional CDs or savings accounts. And, crucially, private lenders’ investment is secured by the actual real estate, reducing risk for both parties. Key Strategies for Attracting Private Money A major pitfall for new capital raisers is focusing solely on pitching deals or “selling” the opportunity. Jay Conner stresses that the real key is to teach and offer the opportunity, not aggressively pursue or pressure potential lenders. In his words: “We’re not talking anybody into anything. We’re solving a problem.” His process involves: Separating the conversation about the opportunity from any specific deal—focus on explaining the structure, safety, and returns before there’s a deal to fund Asking questions and listening for dissatisfaction, such as disappointment with current returns from retirement accounts or bank CDs Educating contacts about self-directed IRAs, which allow investors to move retirement funds for real estate deals, often with tax advantages Using scripts and curiosity-driven conversation starters, like the “good news phone call,” that frame the opportunity as a favor to potential lenders Mindset and Ethics in Private Lending One of the most powerful lessons from Jay Conner is the importance of mindset and ethical responsibility. Instead of chasing or begging, approach Private Money with a spirit of helping. Many of Jay Conner’s deals, especially those involving sellers in foreclosure, are structured not only for investor profit but also to provide a genuine lifeline to distressed homeowners. He insists that you can “never go wrong when you’re leading with a servant’s heart.” Resources for Aspiring Private Money Investors Ready to dive in? Jay Conner generously offers a free “Curiosity Opener Script” and his bestselling book Where to Get the Money Now , packed with practical strategies and actual scripts, available at https://www.Jayconner.Com/Scripts , and https://www.JayConner.com/Book . Final Thoughts Whether you’re a veteran real estate investor or just starting, Private Money is a game-changing strategy to consider. With the right education, ethical approach, and proven conversation techniques, you can create win-win situations for both you and your lenders—unlocking the capital you need to build a scalable, impactful investment business. For more in-depth insights and actionable tips, be sure to listen to the full episode with Jay Conner and Kristy Aasheim. 10 Discussion Questions from this Episode Jay Conner emphasizes the importance of "solving a problem" rather than trying to talk someone into lending money. How does this mindset shift affect the way you approach potential private lenders? What are the main differences that Jay Conner points out between Private Money and hard money lending, and why does he believe Private Money is a better option for real estate investors? Jay Conner outlines the process of teaching potential lenders about self-directed IRAs. How does this education component influence lenders’ willingness to work with him? How does Jay Conner's "good news phone call" script work, and what psychological principles does it rely on to secure funding from private lenders? Jay Conner mentions an average profit per deal of $86,000 in his area. What lessons can be drawn about finding success in smaller markets? Why does Jay Conner advocate for securing funding before finding a deal, and how does this approach change risk management for investors? Kristy Aasheim asks about exit strategies. How do the exit strategies differ depending on whether a property is bought with cash or on terms, and what are the potential benefits or risks of each approach? Jay Conner focuses on serving homeowners facing foreclosure by offering them a chance to get back on their feet, even giving them some money at closing. How does this approach impact his reputation and long-term business relationships? How does Jay Conner build and maintain trust with private lenders, especially those unfamiliar with private lending, and what can new investors learn about relationship-building from his strategies? Based on the experiences shared in the episode, what would be your biggest concern or hesitation before trying to raise Private Money for your own deals, and how might you address it? Fun facts that were revealed in the episode: Big Fish, Small Pond! Jay Conner runs his real estate investment business in a small coastal town in North Carolina with a population of only 40,000—yet he has skyrocketed average profits per deal to an impressive. Coffee and Capital: One of Jay Conner’s early private lenders initially committed $250,000, but after a friendly coffee at home, that amount doubled to $500,000—proving the power of personal connection and clear teaching in raising capital. No Chasing, No Begging: Jay Conner emphasizes that when raising Private Money, his approach involves no chasing, no begging, and no selling. Instead, he focuses on offering a win-win solution—teaching potential lenders about opportunities without pitching specific deals. Timestamps: 00:00 Jay Conner, The Private Money Authority 04:01 Discovering Private Money opportunities 08:17 Understanding private lending terms 13:11 Moving 401k to self-directed IRA 16:20 Reasons Kristy Aasheim Invested 19:10 Discussing self-directed IRAs 20:19 Learning to raise Private Money 26:22 Buying foreclosed homes creatively 29:10 Explaining loan-to-value and interest rates 30:59 Real estate exit strategies 34:07 Private Money vs. Hard Money Connect With Jay Conner: Private Money Academy Conference: https://www.ThePrivateMoneyConference.com Free Report: https://www.jayconner.com/MoneyReport Join the Private Money Academy: https://www.JayConner.com/trial/ Have you read Jay’s new book, Where to Get the Money Now? It is available FREE (all you pay is the shipping and handling) at '>

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  Raising Private Money with Jay Conner

  From Crisis to Success: Jay Conner’s Strategies for Securing Private Real Estate Funding

  Aug 3, 202644 min

  ***Guest Appearance Credits to: https://www.youtube.com/watch?v=zZ7z96vEHC0&t=116s “IEP 95: How Jay Conner Raised $2M in 90 Days Without Asking for a Dime ” https://www.youtube.com/@iconiqentrepreneurs The conversation focused on how strategic thinking, relationships, and a teaching mindset can revolutionize your approach to raising capital for real estate investments. One concept discussed was the pivotal moment of transition from relying on traditional banks to leveraging Private Money. This shift didn't just bring new funding—it fundamentally transformed business operations and investor confidence. The discussion explored the story of encountering an unexpected obstacle: a bank suddenly closing a line of credit without warning, jeopardizing hundreds of thousands in potential profit. The choice was clear—give up, or think differently. A key theme that emerged was problem-solving through connection. The question posed was simple yet profound: "Who do you know that can help you with your problem?" This became a guiding principle, not just in business finance, but for tackling any challenge in life—financial, health-related, or relational. Several points were raised, including the importance of separating the act of “asking for money” from the act of “teaching an opportunity.” Instead of pitching deals, the strategy is to educate potential private lenders on the workings and advantages of Private Money, including tax-advantaged options like self-directed IRAs. This approach transforms previously skeptical or uninformed contacts into eager participants, as illustrated by stories where simply sharing the process led to significant investment without a single direct “ask” for money. The conversation revealed that by focusing on service and education, investors create a dynamic where money begins to “chase” them, not the other way around. There’s an emphasis on credibility—having a trustworthy team, like reputable real estate attorneys and CPAs, signals to potential partners that you’re running a real business, not just dabbling. For new investors, the advice is practical: start with your immediate sphere—friends, church members, colleagues, and local clubs. These are relationships already built on trust and communication, a critical element for acceptance and success. One of the most actionable ideas discussed was organizing educational events—such as small luncheons—to simultaneously inform a group and build credibility. By inviting influencers and local professionals, the reach of your message multiplies, and attendees often become enthusiastic advocates, sharing the opportunity with others. The real goal isn’t just a transaction, but a referral-driven, sustaining network. A key takeaway was the mindset shift that rejecting the “pitch” mentality removes anxiety and fear of rejection. Since the approach is value-driven and educational, even those who don’t invest still leave the conversation better informed. This philosophy applies well beyond real estate, offering a framework for ethical and sustainable business growth in any field. Personal development also played a strong role in the conversation. Drawing on family values and the example of previous generations, the message was clear: servant leadership, hard work, and community-mindedness drive not just business success, but deep personal fulfillment. The encouragement was to lead by example—much like a grandparent quietly working for others, or a parent instilling diligence from an early age—so that the next generation of entrepreneurs and investors are motivated not only by profit, but by purpose and impact. The podcast episode also highlighted resources for continued learning, from recommended books like Jack Canfield’s The Success Principles to a free guide on raising Private Money, emphasizing that education and mentorship are central to long-term achievement. In closing, the episode championed the idea that enough is never enough “when it’s not about you.” Success is not measured solely in dollars, but in the difference you make—serving others, teaching skills, and building lasting relationships. Whether you’re experienced in real estate or just considering your first investment, the principles of Private Money, servant leadership, and authentic networking can help you unlock new doors and sustain meaningful growth. 10 Discussion Questions from this Episode The conversation focused on the pivotal moment when traditional banking avenues closed unexpectedly. How did this challenge lead to the discovery of Private Money, and what lessons can entrepreneurs draw from similar moments of crisis? One concept discussed was the powerful question: "Who do you know that can help you with your problem?" How can this mindset shift impact decision-making in both business and personal life? A key theme that emerged was leading with education rather than sales tactics when raising funds. What are the benefits and potential drawbacks of this approach in real estate or other industries? The discussion explored the process of teaching potential private lenders about opportunities without directly asking them for money. How does this method change the dynamic of the investor-lender relationship? Several points were raised, including the importance of building trust and credibility through existing relationships, such as those at church or within the community. How can entrepreneurs intentionally cultivate this kind of network? The episode highlighted the strategy of separating the teaching of a lending program from pitching a specific deal. Why is this distinction so important for establishing confidence and reducing pressure on both sides? The conversation focused on the role of a "credibility team" in lending relationships. What elements make up an effective credibility team, and how do they contribute to business success? One concept discussed was removing the fear of rejection by framing offers as opportunities for the other person, not as sales pitches. How might this principle apply to non-financial negotiations? A key theme that emerged was the transfer of family and community values, such as hard work and service, into business philosophy. How can these values shape an entrepreneur’s brand and approach to leadership? The discussion explored the idea that “enough is never enough when it’s not about you.” How can focusing on service to others drive sustainable growth and personal fulfillment in entrepreneurial ventures? Fun facts that were revealed in the episode: The conversation focused on the pivotal role of Private Money in real estate investing. One fun detail is that over $2 million was raised in less than 90 days simply by leading with education and relationships, rather than traditional sales tactics or pitching individual deals. A key theme that emerged was the idea of separating the "teaching" of the private lending program from presenting any specific deals. This strategy ensures that potential investors never feel pressured, and as a result, many became eager to invest—sometimes doubling their initial commitment, as illustrated in the story of Wayne at church, whose $250,000 pledge quickly became $500,000 after a simple, value-driven conversation over coffee. The discussion explored the importance of creating a "credibility team." Several points were raised, including that simply inviting your accountant, real estate attorney, and realtor to a lunch seminar signals to potential investors that you run a legitimate business—a powerful nonverbal endorsement that can make teaching and raising funds much smoother. Timestamps: 00:00 Dealing with a financial crisis 04:07 Importance of Private Money 07:54 Transitioning from mobile homes to real estate 12:46 Connecting with Jeff for advice 15:29 Securing Private Money for Real Estate 17:31 Teaching Private Lending Program 22:32 Teaching the private lending program 26:29 Finding Investors by Referral 27:22 Discussing interest rates with Wayne 33:31 Private lending opportunities 36:34 Grandfather's influence and early life 38:28 Early work experiences and drive 40:52 Raising Private Money With Jay Conner Connect With Jay Conner: Private Money Academy Conference: https://www.ThePrivateMoneyConference.com Free Report: https://www.jayconne

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  Raising Private Money with Jay Conner

  The Power of Creative Deal Structures in Real Estate: Mark Monroe’s Insights

  Jul 30, 202634 min

  In today’s dynamic and unpredictable real estate market, savvy investors are turning away from traditional funding methods. High interest rates, tighter lending criteria, and fierce competition mean that relying solely on banks or conventional loans can leave promising deals out of reach. For those ready to think differently, creative financing offers a pathway not just to survive, but to thrive. This was the key theme explored in a recent episode of the Raising Private Money podcast, where Jay Conner sat down with veteran investor Mark Monroe, a man who’s structured more than $500 million in deals over a storied 30-year career. An Unconventional Beginning Mark Monroe’s story is one for the ages, beginning with a no-money-down mobile home deal he did at nineteen. As he recounts, he took lessons from a simple “We buy houses” sign campaign in his tiny Vermont hometown—a campaign that featured more hard knocks than immediate wins. But out of that rough start—complete with makeshift signs, municipal warnings, and creative negotiation—came a realization: the greatest opportunities in real estate aren’t in the properties themselves, but in how you structure the deals around them. His early experience with seller financing was a launching pad into a career built on turning challenges into opportunities. The Power of Seller Financing Why does seller financing stand out as such a potent tool? For Monroe, the answer is flexibility. Traditional banks are bound by rigid guidelines—if a borrower doesn’t fit the box, the deal is dead. Creative financing, and especially seller financing, allows investors and sellers to negotiate terms tailored to their unique circumstances. This becomes vital when dealing with self-employed buyers with complex finances, sellers with specific needs, or properties overlooked by standard lenders. It’s not just about avoiding red tape, but about crafting true win-win solutions. And it doesn’t stop at getting into deals. Monroe highlights the often-overlooked world of secondary markets, where savvy investors can sell off mortgage notes to private individuals—think doctors or other professionals seeking solid, passive returns for retirement funds. This layering of strategies exemplifies the broader opportunities offered when you step outside the box. The Art of Listening and Building Rapport For many investors, the hurdle isn’t understanding creative concepts—it’s believing sellers would ever agree to them. Monroe dispels this myth by emphasizing the importance of rapport. “Think of it like a first date,” he advises. It’s all about trust. The willingness of a seller to finance a deal hinges not on scripts or tactics, but on a genuine connection and a sincere desire to solve the seller’s unique problem. Sometimes, that means inventing a way to cover a seller’s camper payments, as Monroe did in one particularly creative transaction. The lesson: listen deeply, understand motivations, and build solutions around people, not just properties. Shifting Mindsets on Capital One of the big stumbling blocks new investors face is the belief that you must have capital or excellent credit to play in the real estate big leagues. Monroe crushes that limiting belief, sharing how knowledge, creativity, and relationship-building matter far more. Many successful investors start with little more than a willingness to fail forward, learn, and hustle. Your “credit” is your character and your ability to keep your word—especially when raising and managing Private Money. Jay Conner echoes this, stressing that Private Money is not about pitching deals, but about presenting opportunities for partners to earn attractive returns. It’s relationship-driven, people-centric, and built on mutual trust. The Foundation: Mindset and Resilience Underlying all great investor stories is a powerful mindset. Mark Monroe’s journey, which includes beating cancer, is a testament to resilience and a refusal to let setbacks define your destiny. The real secret isn’t in any one creative financing trick, but in the willingness to adapt, to push past failures, and to keep surrounding yourself with positive, growth-oriented people. Final Thoughts In a world where many are on the sidelines, paralyzed by fear of what they don’t have, the true winners focus on what they can create with the knowledge and connections they build. Whether you’re a newcomer or a seasoned investor, the message from the Raising Private Money podcast is clear: creative financing isn’t just a strategy—it’s the future of real estate investing. If you want to break through your own barriers, start by learning to see opportunity where others see obstacles. Listen to the needs, master the art of structuring deals, and above all, adopt the resilient mindset modeled by Mark Monroe. With these tools, wealth in real estate moves from being a distant dream to an everyday reality. 10 Discussion Questions from this Episode What key lessons did Mark Monroe learn from his very first real estate deal, and how did those lessons influence his later investing strategies? Why does Mark Monroe believe seller financing is such a powerful tool for real estate investors, especially in today’s lending environment? What misconceptions do many real estate investors have about convincing property sellers to carry financing, and how can investors overcome these misunderstandings? How does building genuine relationships and trust with sellers contribute to successfully structuring creative financing deals? In what ways can creative deal structures, such as subject-to and lease options, allow investors to close deals that others might walk away from? What mindset shift does Mark suggest is necessary when raising Private Money, and how does presenting it as an opportunity change the dynamic with potential lenders? How important is it to take care of Private Money lenders, even if a deal goes sideways, and what impact can this have on an investor’s reputation? Why do so many investors falsely believe they need significant capital or perfect credit to get started in real estate, and how did Mark’s personal story challenge that belief? What role do resilience and maintaining a positive mindset play in building a successful real estate business, according to Mark Monroe’s experiences as a cancer survivor? Reflecting on the conversation, what practical steps can a new investor take to start thinking more creatively about structuring deals instead of just focusing on how to fund them? Fun facts that were revealed in the episode: Mark Monroe’s First Deal Was in High School with Creative Financing Mark Monroe started his real estate journey at just 19 years old with no money, armed only with a Carlton Sheets course and homemade signs. He bought his first property—a mobile home—using creative financing and sold it with owner financing, all before truly understanding what he was doing. Solving Seller’s Problem Unlocks Unique Deal Structures A memorable example shared was when a seller wanted $30,000 down to buy a camper. Instead of offering the full amount, the deal was structured so the seller took out a loan, and the buyer (Mark) made the camper payments directly, allowing a win-win scenario and a very low cash outlay. Building Relationships Is the Secret Ingredient to Raising Private Money The episode emphasized that attracting Private Money isn’t about begging for funds, but about providing opportunities and building real relationships. Many investors make the mistake of thinking they’re asking for a favor, but in fact, they are giving lenders a chance to grow their wealth—sometimes leading to more offers for funds than deals available. Timestamps: 00:00 Creative real estate strategies with Mark 05:39 First real estate deal experience 08:18 Real estate financing strategies 10:21 Building trust with sellers 15:57 Dad's wisdom and negotiation advice 17:01 Raising private investment funds 22:21 Taking care of investors first 23:39 Prioritizing client relationships 29:16 Planting Positive Seeds in Life 30:44 Connect with Mark Monroe https://www.Mark-Monroe.com 32:21 Sharing the podcast for investors 33:54 Free guide for real estate investing Connect With Jay Conner: Private Money Academy Conference: https://www.ThePrivateMoneyConference.com Free Report: https://www.jayconner.com/MoneyReport Join the Private Money Academy: https://www.JayConner.com/trial/ Have you read Jay’s new book, Where to Get the Money

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