
RAW Spotlight
UI vs UX Explained for B2B: Turn Visitors into Leads
<p>In this episode of the Raw Spotlight Podcast, Emily and Victor break down one of the most commonly misunderstood topics in digital strategy: UI vs UX and why it matters for B2B companies. If your website is getting traffic but not converting, your user experience could be the problem. </p> <p>We cover:</p> What UI (User Interface) and UX (User Experience) actually mean Why UI/UX is critical for B2B lead generation How friction in your website kills conversions Simple ways to improve your website experience Real-world examples like the "push vs pull door" analogy <p>T...

