Do not spend another cent on paid advertising, until you listen to this Podcast!Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads!I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed.I have managed millions of dollars in paid advertising for clients big and small, and have seen inside thousands of paid ads accounts. I’ve seen the good, the bad and the just plain mind-boggling set-ups. I started this podcast to help you create digital marketing for paid ads success.Each fortnight you’ll hear from me and together we’ll work through the essential ads knowledge and skills, and on alternate fortnights you’ll hear from big names in bus
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Ready, Set, Paid Ads is a business podcast hosted by Mary-Anne Amies, with 158 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Mary-Anne Amies hosts Ready, Set, Paid Ads, a business show with 158 episodes published.
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Episode #156
Your 2026 Meta Ads Scaling Guide
Dec 10, 202520 minS2
In this episode of Ready Set Paid Ads, we're diving deep into how to scale your Facebook ads effectively in 2026 amidst significant changes and the rise of AI integration. You'll hear insights on adapting to Facebook's latest features, particularly the new AI-powered Andromeda update designed to optimise ad delivery. This episode serves as a comprehensive guide for navigating AI-driven changes in the digital advertising landscape so you can make the most out of your ad spend while keeping your brand's essence intact. Get ready for more Meta ads success in 2026!
In this episode of Ready Set Paid Ads, I share the most common questions about paid advertising, drawing from 13-14 years of industry experience and answer them too. We cover everything from the difference between Google Ads and Meta (Facebook) ads in terms of user intent, to setting appropriate budgets for different platforms, and best practices for running ads. The episode also covers the importance of click-through rates, tracking performance, platform selection, and the impact of Google Ads on SEO. If you've had a burning question about Meta and Google Ads, this episode is sure to answer it!
In this episode of Ready Set Paid Ads, I'm sharing the 10 minute hack so you can effectively boost posts with a strategy that gets approval from seasoned ads managers. Discover tips and insights on how to occasionally boost posts and still achieve exceptional results by following a strategy-approved approach. It's a great listen, while you step through boosting with strategy!
In this episode of Ready Set Paid Ads, Mary-Anne is joined by Tenai Seymour, founder of Ads Haus, who specialises in Meta and Spotify ads. They discuss Tenai's journey into the world of ads management, the balance of creativity and data in digital marketing, and the importance of ongoing testing and adaptation in response to platform changes. The conversation also highlights the untapped potential of Spotify ads for small businesses, including their benefits, targeting capabilities, and cost-effectiveness. As peak ad season approaches, they offer insights into preparing effective ad strategies without succumbing to the pressure of sales-driven periods. It's a great episode to get you thinking of new strategies as we head toward peak ad season!
In this episode of Ready, Set, Paid Ads, we explore Meta's new one campaign strategy that promises to simplify ad management and improve results. By consolidating multiple campaigns into one, marketers can benefit from reduced audience overlap, faster learning, and better budget utilisation. We discuss the integration of Andromeda, Meta's AI tool, to optimise ad placements and audience targeting. You'll learn about setting up a broad audience campaign, the importance of diverse creative assets, and ensuring your conversions API is active. Whether you're managing a small or large budget, this episode provides actionable insights to help you make the most of Meta's advanced ad tools.
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